Full-Time

Senior Business Systems Analyst

Marketing Technology

Posted on 5/10/2023

Cruise

Cruise

1,001-5,000 employees

Self-driving electric vehicle ride-hailing service

Robotics & Automation
Automotive & Transportation
Energy

Compensation Overview

$129.1k - $189.7k

Senior

Remote + 1 more

More locations: United States

Required Skills
Power BI
Agile
Sales
MailChimp
Communications
Segment
Tableau
Salesforce
JIRA
Marketing
Looker
Data Analysis
Requirements
  • Bachelor's Degree degree in Marketing, Business Administration, Business Technology, Computer Science or related field/equivalent experience
  • Minimum 3-5 years of experience in a Marketing Operations, Marketing Technology, or related discipline managing interactive tools and services required
  • 5+ years' experience in IT or Technical business function as an analyst
  • 3+ years of experience with CRM, Marketing Automation, CDPs, and/or Campaign Management platforms (e.g., Segment, Braze, Branch, Salesforce Sales/Service Cloud, Salesforce Marketing Cloud, SendGrid, etc.)
  • Understanding of integration patterns including web hooks, APIs, databases
  • Experience in Agile methodology (sprint planning, backlog prioritization, defining acceptance criteria, etc.) and tools such as JIRA, Rally
  • Demonstrated ability to pull reports, manipulate and analyze data from disparate sources, extract valuable insights, and using data visualization tools such as Looker, Power BI, Tableau, etc
  • Ability to manage high volume of requests from multiple customers in a timely, accurate and efficient manner and prioritize with minimal supervision
  • Experience working with cross-functional teams
  • Highly skilled at problem solving and critical thinking
  • Excellent communication and negotiation skills as you work with the business to set and maintain priorities
  • Natural curiosity, creativity and a lifelong learner mentality will also be keys to success
Responsibilities
  • Drive planning, prioritization, design, development and deployment of new projects and system enhancements
  • Evaluate and address cross-functional and cross-system dependencies to attain optimal user experience and data integrity
  • Responsible for understanding product requirements, creating and grooming user stories, and partnering with the Product and Development team to deliver excellent solutions
  • Provide functional support to Marketing team, including Digital and Marketing Communications, in their use of applications and tools such as Segment, Braze, Branch, MailChimp, etc
  • Responsible for functional and technical analysis, support implementation, maintenance and improving the organization's MarTech stack including marketing automation platform, customer data platforms, marketing analytics, etc
  • Maintain familiarity with other business systems and platform technology capabilities in order to make recommendations for upstream/downstream integration or functionality intersection points
  • Collaborate with developers to test and verify that solutions will meet the business requirements. Work closely with the project team during user acceptance testing (UAT) for tracking issues through to resolution and securing end user acceptance sign-off
  • Monitors key metrics / KPIs and targets, developing plans to achieve those targets and proactively communicating progress to a variety of partners to ensure alignment with Marketing objectives
  • Partner with Product, Business and IT team members to define, plan, and execute simple to complex projects, in addition to ongoing delivery of enhancements and fixes
  • Effectively communicate complex business problems and solutions both verbally and in writing to technical and non-technical audiences
  • Document processes on Cruise's internal wiki, create job-aids for users, and deliver technical training when needed
  • Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new insights to the team for consideration

Cruise focuses on providing an all-electric, self-driving car service specifically designed for urban areas. Its vehicles use advanced technology to navigate city streets autonomously, continuously learning from their experiences to improve safety and efficiency. Unlike traditional ride-hailing services, Cruise operates a fleet of fully autonomous vehicles, eliminating the need for human drivers, which helps lower operational costs and offers a unique experience for users. The company collaborates with local organizations to tailor its services to the needs of the communities it serves. Cruise aims to transform urban transportation by offering a safer, more efficient, and environmentally friendly alternative to conventional cars, powered entirely by renewable energy.

Company Stage

Late Stage VC

Total Funding

$8.8B

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Nvidia enhances Cruise's AI capabilities for autonomous driving.
  • Expansion into Dallas shows growth potential and strategic operational footprint.
  • Collaboration with MADD strengthens Cruise's safety-conscious brand image.

What critics are saying

  • GM's funding cessation poses a significant financial risk to Cruise.
  • Intensifying competition from companies like Waymo challenges Cruise's market position.
  • Recall of 1,200 robotaxis could damage Cruise's reputation and increase scrutiny.

What makes Cruise unique

  • Cruise offers fully autonomous, electric ride-hailing services in urban environments.
  • The company collaborates with local organizations to tailor services to city needs.
  • Cruise uses 100% renewable energy, appealing to environmentally conscious consumers.

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Benefits

Flexible vacation

Paid holidays

Paid parental leave

Fertility & family expansion benefits

401k matching program

Monthly social events

Community volunteering programs

Healthy meals & snacks for onsite employees

Quarterly offsites & working retreats

Monthly wellness stipend

Mental health support

Professional development programs

On-site gym in SF HQ

Commuter benefits for onsite employees

Medical, dental & vision coverage

INACTIVE