Advertising Administrator

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

WE LOVE OUR WORK.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Additional responsibilities may be assigned as needed:

• Serve as liaison between internal departments and supporting teams
• Develop advertising and content strategies; present recommendations to leadership and execute upon approval
• Supervise workflow of creative projects, including writing briefs, modifying job orders, and coordinating traffic to meet deadlines and budgets
• Identify and escalate issues to maintain project timelines; reassign tasks as needed for prioritization
• Communicate effectively with internal and external clients
• Produce advertising, graphics, direct mail, and multimedia in collaboration with Corporate Marketing
• Review creative content for accuracy prior to publishing; suggest improvements as needed
• Maintain graphic asset library for multimedia, signage, and collateral across assigned properties
• Update and schedule printed and digital signage, including Symon Design Studio
• Assist in development and execution of advertising campaigns; recommend enhancements
• Participate in preplanning of marketing and advertising projects
• Ensure consistent brand representation across all materials
• Support marketing services including advertising, public relations, and internal requests
• Draft press releases and manage media correspondence for marketing initiatives
• Maintain vendor relationships to ensure timely, accurate, and cost-effective production
• Contribute to long-term brand strategy and execution of marketing plans
• Input and manage job requests in InMotion project management system
• Update schedules and project details in InMotion to ensure accuracy
• Generate and distribute status reports; create ad-hoc reports as needed
• Traffic ad materials and coordinate deadlines with media buying/planning agency
• Gather project materials and details from relevant departments
• Perform basic graphic tasks including image resizing using Adobe Photoshop, InDesign, and Illustrator
• Conduct research for marketing and advertising initiatives
• Provide administrative support to the Marketing Department
• Coordinate and assist with promotional events and live broadcasts
• Promote superior customer service in alignment with company standards
• Develop and maintain brand voice and visual content for M Resort or multi-property messaging
• Collaborate with Advertising Manager to implement social media strategies aligned with PR and marketing goals
• Attend property events (including evenings/weekends) to gather content
• Maintain and update website using Sitecore CMS
• Support public relations efforts including media requests, interviews, photo shoots, and visits
• Review and update directory listings, media lists, and fact sheets for assigned properties
• Ensure compliance with all regulatory requirements and report potential issues
• Maintain strict confidentiality in all departmental and company matters

BRING US YOUR BEST.

QUALIFICATION REQUIREMENTS

• Must be at least 21 years of age
• Associate’s degree in Marketing, Advertising, or Communications preferred
• Minimum of 2 years’ experience in advertising or client services, or equivalent combination of education and experience
• Previous experience in the hospitality industry and resort settings preferred
• Excellent verbal, written, and interpersonal communication skills
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
• Strong client interface and presentation skills preferred
• Ability to interact professionally with guests, staff, and colleagues
• Skilled in resolving conflicts and problems diplomatically and tactfully
• Capable of presenting information and responding to inquiries from managers, clients, customers, and the public
• Demonstrated ability to drive results and meet objectives

SUPERVISORY RESPONSIBILITIES

• None

LANGUAGE SKILLS

• Ability to read and interpret documents such as safety rules, operating procedures, and manuals in English
• Strong verbal and written communication skills to interact effectively with guests, team members, and management
• Capable of conveying information clearly and professionally in high-pressure or fast-paced situations
• Able to understand and respond to guest inquiries, concerns, and feedback with courtesy and accuracy
• Must be able to document incidents, complete reports, and follow written instructions precisely
• Proficiency in communicating policies, procedures, and expectations to team members

 REASONING ABILITY

• Ability to apply common sense and sound judgment to carry out written, oral, or diagrammed instructions
• Strong problem-solving skills in standardized situations involving multiple variables
• Capable of making quick decisions under pressure while maintaining guest satisfaction and safety
• Able to assess situations and respond appropriately to guest needs, operational challenges, or unexpected events
• Demonstrates logical thinking and adaptability in a fast-paced, high-volume environment
• Must be able to prioritize tasks and manage time effectively during peak business hours
• Ability to interpret and follow company policies, procedures, and regulatory guidelines
• Maintains professionalism and discretion when handling sensitive or confidential information

 CERTIFICATES, LICENSES, REGISTRATIONS

• Must qualify for all licensing and permit requirements as mandated by federal, state, and local regulations

PHYSICAL DEMANDS

• Regularly required to stand for extended periods and use hands to handle tools, equipment, and objects
• Frequently required to reach with arms, speak clearly, and actively listen in a fast-paced environment
• Visual acuity required, including close vision, color differentiation, and peripheral awareness
• Ability to lift and move:
  • Up to 30 lbs regularly
  • Up to 50 lbs frequently
  • Up to 100 lbs occasionally (with assistance or equipment as needed)
• Must be able to push, pull, bend, twist, stoop, crouch, kneel, and maintain balance in various work environments, including confined or crowded spaces
• May be required to navigate stairs, ramps, and uneven surfaces
• Must be able to perform physical tasks safely and efficiently in a dynamic and guest-facing setting

 WORK ENVIRONMENT

• May be exposed to secondhand tobacco smoke
• Fast-paced, high-energy atmosphere requiring excellent multitasking and communication skills
• Frequent interaction with guests and team members in a dynamic customer service setting
• May involve standing, walking, or moving for extended periods during shifts
• Must be comfortable working in areas with varying noise levels, lighting, and temperature conditions
• Flexibility required to work nights, weekends, holidays, and overtime based on business needs
• Compliance with uniform and grooming standards is required
• Must adhere to all company policies, procedures, and regulatory guidelines
• Reasonable accommodations will be made for individuals with disabilities in accordance with applicable laws

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer