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Brother Industries

Manufactures printers, sewing machines, & industrial equipment

Senior Specialist, CRM Marketing

Full-TimePosted on 10/27/2026Deadline 10/27/27
$80k - $100k/yr
Senior
Bachelor's
Bridgewater, NJ, USA
HybridHybrid; employees may work remotely up to two days per week. Assigned office days are determined by the manager.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred, or equivalent experience.
  • At least five years of corporate email marketing experience overseeing B2C and/or B2B programs, including cross-functional work and hands-on email execution, campaign management, content, and design through marketing automation platforms and/or email service providers.
  • At least one year of experience with front-end development through WYSIWYG editors and basic knowledge of HTML and CSS in a large corporate environment.
  • Knowledge of working in an email service provider platform, including managing email campaigns, content, and designs.
  • Understanding of APIs and data integrations between platforms.
  • Knowledge of responsive design and automated emails, including HTML and testing/validation skills.
  • Knowledge of troubleshooting cross-browser and mobile compatibility issues.
  • Knowledge of email campaign best practices, including responsive HTML coding, formatting, tracking, A/B testing, and reporting.
  • Knowledge of HTML email rendering bugs and workarounds.
  • Knowledge of Salesforce Marketing Cloud and Pardot (MCAE).
  • Ability to move work forward independently, influence cross-functional partners, and drive CRM initiatives.
  • Attention to detail and ability to execute projects from beginning to end with minimal supervision.
  • Strong oral and written communication skills.
  • Ability to use quantitative and qualitative analytical techniques to identify opportunities, assess results, and continuously improve.
  • Ability to create presentations and present to marketing team members.
Responsibilities
  • Assist in setting the strategic direction of email marketing programs for the B2B and B2C Sales Divisions.
  • Own and manage day-to-day project initiation, briefing, creative proofing, execution, and deployment for assigned Sales Division email marketing initiatives using a marketing automation solution.
  • Create email and SMS campaign audience criteria using filtered data extensions, SQL, lead scoring, and dynamic content targeting.
  • Collaborate with business units and internal team members.
  • Set up, configure, and deploy SMS and push notifications to support timely, targeted delivery and customer engagement.
  • Ensure email, SMS, and push campaigns comply with applicable legal regulations.
  • Analyze campaign performance and make creative or strategic optimization recommendations to Marketing.
  • Review and report campaign results and key performance indicators, drawing insights to enhance channel performance.
  • Initiate and track A/B testing programs to improve the email experience using key performance indicator data and trend analysis.
  • Review web analytics and email performance data to inform marketing decisions based on customer interactions, online behavior, and conversion data, working with Marketing teams and other stakeholders.
  • Develop documentation and road maps for processes, A/B tests, and successful email promotions.
  • Create and execute email campaigns through third-party email services, including Salesforce, Pardot (MCAE), Responsys, and Constant Contact.
  • Provide front-end development through WYSIWYG editors and HTML/CSS, ensuring code consistency across email clients and browsers.
  • Verify that campaign and activity details, including email content and links, are tagged and captured accurately for click and interaction analysis.
  • Serve as a subject matter expert for CRM marketing programs and provide strategic recommendations to improve customer engagement, lead nurturing, and lifecycle marketing performance.
  • Keep abreast of industry best practices and provide recommendations for internal strategies.
  • Educate business units and leadership on best practices, industry trends, benchmarks, and the competitive landscape, and encourage adoption across the organization.
  • Educate others in the business on email best practices.

About the company

Brother Industries makes a wide range of hardware products, including printers and label printers, sewing machines, industrial equipment, and on-demand karaoke systems. Its products are built as physical devices that users operate to accomplish tasks such as printing, sewing, or entertainment, often supported by regional service, sales, and manufacturing networks. The company differentiates itself through its global footprint—having manufacturing, sales, and servicing facilities in more than 40 countries—and its long-standing international presence since establishing a U.S. sales company in 1954. It aims to tailor its operations to the needs of different regions while delivering reliable devices and support worldwide, and it also maintains a formal approach to social media, customer communication, and intellectual property practices.

Company Size

N/A

Company Stage

IPO

Headquarters

Bridgewater Township, New Jersey

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • Brother's Q3 FY2026 revenue rose 3.6% to ¥661.0 billion on February 6, 2026.
  • Brother launched MFC-J5010DW and MFC-J5110DW inkjets on July 22, 2026.
  • September 10, 2026 DTRX100 DTF launch expands garment printing beyond apparel.

What critics are saying

  • Industrial Printing revenue and profit fell in Q3 FY2026, pressuring MUTOH integration.
  • U.S. tariff burdens already eroded margins, despite February pricing adjustments.
  • If MUTOH integration fails, Brother remains trapped in low-margin printers and mature sewing.

What makes Brother Industries unique

  • Brother combines office printers, industrial sewing, and machine tools across shared distribution.
  • CS B2027 targets growth investments and portfolio reshaping, including MUTOH and Konrad Busche.
  • European technical centers in Frankfurt and Germany deepen training, demos, and service.

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Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Hybrid Work Options
  • Remote Work Options
  • Flexible Work Hours
  • Tuition Reimbursement
  • Professional Development Budget
  • Wellness Program
  • Mental Health Support

Company News

Cartridge World
Jul 22nd, 2026
New Brother MFC-J5010DW and MFC-J5110DW business inkjet printers.

New Brother MFC-J5010DW and MFC-J5110DW business inkjet printers. Posted by Cartridge World on 22nd Jul 2026 NEW BROTHER BUSINESS INKJET PRINTERS Meet the Brother MFC-J5010DW and MFC-J5110DW. Two fast, business-focused colour inkjet printers designed to help small offices print, scan, copy and fax more efficiently. Brother has expanded its business inkjet range with the new MFC-J5010DW and MFC-J5110DW multifunction colour printers. Both models combine fast colour printing, automatic two-sided document handling, wireless connectivity and high-capacity paper trays. They are designed for busy home offices, small businesses and workgroups that need the flexibility of an inkjet printer without sacrificing speed or productivity. The two machines share many of the same core features, but there are some important differences in paper capacity, touchscreen size and media handling. This guide explains what each printer offers and helps you decide which model is likely to be the better fit for your workplace. At a glance: Choose the Brother MFC-J5010DW for a compact and capable everyday office printer. Choose the MFC-J5110DW when you need greater paper capacity, more flexible media handling and a larger touchscreen. Fast colour printing for the modern office. The MFC-J5010DW and MFC-J5110DW can both print at speeds of up to 28 images per minute in black and 26 images per minute in colour. That is fast enough for everyday business documents, customer correspondence, reports, forms, presentations and marketing materials. A first print time of approximately 4.7 seconds also means that short print jobs can be produced quickly without waiting for a lengthy warm-up process. Both printers use Brother's MAXIDRIVE inkjet technology. This technology is designed to deliver ink accurately and consistently, helping the printers produce sharp text, clear graphics and rich colour output at speed. COMPACT OFFICE CHOICE Brother MFC-J5010DW. The MFC-J5010DW is the more compact of the two printers. It offers the same headline print speeds as the larger model, together with a 250-sheet paper tray, single-sheet manual feed slot and 50-sheet automatic document feeder. Its 6.8cm colour touchscreen provides straightforward access to printing, scanning, copying and fax functions without taking up unnecessary desk space. * Up to 28ipm mono and 26ipm colour printing * 250-sheet main paper tray * Single-sheet manual feed slot * 50-sheet two-sided automatic document feeder * 6.8cm colour touchscreen * Automatic duplex printing * Wireless and mobile printing HIGHER CAPACITY CHOICE Brother MFC-J5110DW. The MFC-J5110DW is designed for offices with heavier or more varied printing requirements. Its two 250-sheet paper trays provide a combined capacity of 500 sheets. It also includes a 100-sheet multipurpose tray and a larger 10.9cm colour touchscreen, making it easier to switch between paper types and manage more demanding document workflows. * Up to 28ipm mono and 26ipm colour printing * Two 250-sheet paper trays * 100-sheet multipurpose tray * 50-sheet two-sided automatic document feeder * 10.9cm colour touchscreen * Automatic duplex printing * Advanced business print support Brother MFC-J5010DW vs MFC-J5110DW. The following comparison highlights the most important differences between the two printers. | Feature | MFC-J5010DW | MFC-J5110DW | | Functions | Print, scan, copy and fax | Print, scan, copy and fax | | Maximum print speed | 28ipm mono and 26ipm colour | 28ipm mono and 26ipm colour | | Main paper capacity | 250 sheets | 500 sheets across two trays | | Additional paper feed | Single-sheet manual feed | 100-sheet multipurpose tray | | Automatic document feeder | 50 sheets | 50 sheets | | Touchscreen | 6.8cm colour touchscreen | 10.9cm colour touchscreen | | Automatic two-sided printing | Yes | Yes | | Best suited to | Home offices and smaller teams | Busy offices and higher-volume workflows | Automatic two-sided scanning, copying and faxing. Both printers include a 50-sheet automatic document feeder capable of handling two-sided documents. This is particularly useful when scanning, copying or faxing contracts, reports, invoices and other multi-page paperwork. Instead of manually turning each sheet over, the printer can process both sides of the document automatically. This saves time and makes either model a practical choice for businesses trying to reduce repetitive administrative work. Reduce paper use with duplex printing. Automatic duplex printing is included on both machines. Printing on both sides of the page can reduce paper use and help create more professional-looking reports, handouts, manuals and customer documents. Duplex printing is especially valuable in an office environment where even a modest reduction in paper consumption can produce meaningful savings over the life of the printer. Wireless and mobile printing. The MFC-J5010DW and MFC-J5110DW support wireless printing and can be managed through the Brother Mobile Connect app. Mobile connectivity allows users to print and scan from compatible smartphones and tablets, check printer information and access frequently used functions without always returning to a desktop computer. Useful features for hybrid working. * Print documents directly from compatible mobile devices * Scan paperwork into digital files * Access commonly used printer functions through the app * Check printer and ink information remotely * Share one printer between several office users High-quality pigment ink for business documents. Both printers use separate black, cyan, magenta and yellow pigment ink cartridges. Separate cartridges mean that you only need to replace the individual colour that has run out. Brother's pigment inks are intended to produce well-defined text and strong colour output, making them suitable for everyday office documents, invoices, correspondence, charts and presentations. High-yield cartridge options are also available, helping businesses reduce how frequently cartridges need to be changed. Micro-vibration technology and a multi-port suction system are designed to help maintain a consistent ink flow, remove air bubbles and reduce the risk of ink drying within the printing system. Which Brother printer should you choose? Choose the MFC-J5010DW when: * You need a fast multifunction printer for a smaller office * A 250-sheet paper tray is sufficient * Desk or shelf space is limited * Most printing is completed on standard office paper * You want the main productivity features at the lower purchase price Choose the MFC-J5110DW when: * Several people will regularly share the printer * You want to hold up to 500 sheets in the main trays * You frequently switch between different paper types * A larger touchscreen would make daily use easier * Your business handles longer or more frequent print runs Shop the latest Brother business inkjet printers. Compare both models online and choose the paper capacity, touchscreen and document-handling features that best match your office. Frequently asked questions. What is the main difference between the Brother MFC-J5010DW and MFC-J5110DW? The MFC-J5110DW has two 250-sheet paper trays, a 100-sheet multipurpose tray and a larger 10.9cm touchscreen. The MFC-J5010DW has one 250-sheet tray, a single-sheet manual feed slot and a smaller 6.8cm touchscreen. Yes. Both models offer print speeds of up to 28 images per minute in black and 26 images per minute in colour. Can these printers automatically scan both sides of a document? Yes. Both models include a 50-sheet automatic document feeder with support for two-sided document scanning. Do the MFC-J5010DW and MFC-J5110DW print on both sides of the paper? Yes. Both machines support automatic duplex printing, helping businesses reduce paper consumption. Yes. Both printers support mobile printing and can be managed using the Brother Mobile Connect app on compatible devices. Are these A3 printers? No. The MFC-J5010DW and MFC-J5110DW are A4 multifunction printers designed primarily for standard office documents. Are the printers covered by a warranty? Both printers are supplied with a 12-month Brother warranty when the printer is registered in accordance with Brother's warranty requirements. Which model is better for a busy office? The MFC-J5110DW is generally the stronger choice for a busy or shared office because it offers substantially more paper capacity, a multipurpose tray and a larger touchscreen. Printer specifications and availability are correct at the time of publication and may be changed by the manufacturer. Print speeds are manufacturer figures and actual performance can vary according to document complexity, connection type, print settings and operating environment.

MTDCNC
May 20th, 2026
Brother opens new technology centre near Frankfurt.

Brother opens new technology centre near Frankfurt. Wednesday 20 May 2026, 8:28:32 PM Kenilworth-based Whitehouse Machine Tools, the exclusive sales agent in Britain and Ireland for machine tools from Brother, Japan, announces a major expansion of its principal's technology centre in Bad Homburg, near Frankfurt, Germany. The facility has been relocated to a new, 1,700 square metre premises on Steinmühlstraße, about 2.5 times the size of the original site, large enough to accommodate nearly the entire range of Brother's SPEEDIO machining centres. The strategically located facility represents a significant expansion of Brother's European presence, providing an accessible hub for technical excellence and dealer collaboration, 25 minutes from Frankfurt Airport. The centre is designed to enhance sales, technical knowledge transfer and training, while showcasing a comprehensive lineup of the manufacturer's latest 30-taper machines. Visitors to the site can explore a wide variety of machine models, including high-torque variants and advanced systems such as the S700Xd2-5AX/100T offering automatic exchange of 100 tools. The facility offers an ideal opportunity for product demonstrations and allows potential customers to conduct time studies and test cuts across a variety of spindle specifications to ensure the perfect fit for their manufacturing needs. In addition to its machine displays, the Frankfurt centre serves as a showroom for complex automated systems and integrated production solutions designed to eliminate waste and optimise efficiency. Professional service and maintenance training is conducted by customer service engineers and a dedicated seminar room is available for business meetings and in-depth technical discussions. The facility also features a Brother history zone, where visitors can learn about the company's 110-year technological legacy through a display of historical products. Peter Smith, Sales Director at Whitehouse Machine Tools, expressed his enthusiasm for the upgraded facility, noting that having such a comprehensive technical centre close by in Europe is significant for their operations. He said, "Its proximity allows us to easily take potential customers to see nearly the entire range of the latest Brother machines. "The centre provides an invaluable environment where existing and potential customers can learn directly from Brother's technical experts regarding the latest machine developments. "They will also be able to explore ancillary products and novel production techniques that can significantly enhance their manufacturing capabilities." He added that Whitehouse Machine Tools maintains its own showroom and technical facility in the UK to provide local support, time studies and demonstrations for customers across the UK and Ireland, and often collaborates with the Frankfurt centre for larger-scale European events.

Machinery
May 7th, 2026
Brother opens new technology centre in Germany.

Brother opens new technology centre in Germany. Kenilworth-based Whitehouse Machine Tools, the exclusive sales agent in Britain and Ireland for machine tools from Brother, Japan, announces a major expansion of its principal's technology centre in Bad Homburg, near Frankfurt, Germany. The facility has been relocated to a new, 1,700 square metre premises on Steinmühlstraße, around 2.5 times the size of the original site, and designed to be large enough to accommodate nearly the entire range of Brother's SPEEDIO machining centres. The strategically located facility represents a significant expansion of Brother's European presence, providing an accessible hub for technical excellence and dealer collaboration, 25 minutes from Frankfurt Airport. The centre is designed to enhance sales, technical knowledge transfer and training, while showcasing a comprehensive lineup of the manufacturer's latest 30-taper machines, the firm said. Visitors to the site can explore a wide variety of machine models, including high-torque variants and advanced systems such as the S700Xd2-5AX/100T offering automatic exchange of 100 tools. The facility offers an ideal opportunity for product demonstrations and allows potential customers to conduct time studies and test cuts across a variety of spindle specifications to ensure the perfect fit for their manufacturing needs. In addition to its machine displays, the Frankfurt centre serves as a showroom for complex automated systems and integrated production solutions designed to eliminate waste and optimise efficiency. Professional service and maintenance training is conducted by customer service engineers and a dedicated seminar room is available for business meetings and in-depth technical discussions. The facility also features a Brother history zone, where visitors can learn about the company's 110-year technological legacy through a display of historical products. Peter Smith, Sales Director at Whitehouse Machine Tools, expressed his enthusiasm for the upgraded facility, noting that having such a comprehensive technical centre close by in Europe is significant for their operations: "Its proximity allows Machinery to easily take potential customers to see nearly the entire range of the latest Brother machines. "The centre provides an invaluable environment where existing and potential customers can learn directly from Brother's technical experts regarding the latest machine developments. "They will also be able to explore ancillary products and novel production techniques that can significantly enhance their manufacturing capabilities." He added that Whitehouse Machine Tools maintains its own showroom and technical facility in the UK to provide local support, time studies and demonstrations for customers across the UK and Ireland, and often collaborates with the Frankfurt centre for larger-scale European events.

SignAfrica
Apr 29th, 2026
B-Flex announces DTF collaboration with Brother.

B-Flex announces DTF collaboration with Brother. 29th April 2026 Following extensive testing carried out in collaboration with Brother's technical teams, B-FLEX has developed a dedicated line of DTF film and hotmelt powder specifically engineered for the DTRX platform. The solution has demonstrated outstanding performance both in terms of print quality and workflow optimisation, ensuring vibrant colours, sharp details and a soft, elastic hand on the finished garment. 'Our goal is to provide professionals with solutions that combine quality, efficiency and consistency over time,' said Diego Ramella, Marketing Manager at B-FLEX. 'By optimising our materials for the DTRX series, we are enabling a smoother workflow and highly reliable production results.' The optimised DTF line will be commercialised directly and exclusively by Brother across Europe, offering professionals a complete and reliable solution designed to maximise productivity and output quality. The collaboration will be showcased at FESPA Global Print Expo 2026 (Barcelona, 19-22 May), where Brother will use B-FLEX materials for live printing demonstrations throughout the exhibition, highlighting the value of combining high-performance printers with engineered materials. Visitors will be able to discover the full ecosystem of garment decoration materials, including its complete DTF range and over 300 HTV solutions. 'What really makes the difference today is the synergy between machines and materials,' added Ramella. 'At FESPA, professionals will have the opportunity to experience first-hand how this integration translates into better results, higher efficiency and consistent performance over time.'

Wirth Consulting
Apr 15th, 2026
Brother introduces supplies subscription program for commercial garment printers.

Brother introduces supplies subscription program for commercial garment printers. "Print+ removes traditional barriers for high-volume decorators looking to scale mass production DTG," Unauthorized access. You are unable to access to this content for one of the following reasons: * Your complementary views have exceeded their limit. * You need to become a member of the Wirth Consulting Community. * If you have already subscribed for a Free Membership, you need to upgrade your subscription to a Premium level that grants unlimited access to its content. Please ensure that you are already logged in before you upgrade your membership. Click or tap here to become a member, or update to a Premium Membership Plan. If you have an active subscription, please login below.