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Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Expansion Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeFrankfurt, GermanyNo salary listed

About the Job

Requirements

  • More than 2 years of experience in project management or network/franchise development.
  • Availability to travel.
  • Fluency in German and English.
  • A completed degree in Business Administration, Marketing, or a related field is a plus.

Responsibilities

  • Be responsible for the development of Emma's franchise network in Germany and ensure its success.
  • Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market.
  • Manage internal and external stakeholders, including internal teams, prospective franchisees, legal partners, and real estate partners, throughout the development process.
  • Build deep market mastery and full ownership of the market, including local dynamics, competition, catchment areas, and expansion potential.
  • Develop a strategic plan for franchise network expansion covering legal, financial, operational, and marketing aspects of the business.
  • Negotiate franchise agreements and build trusted, long-term relationships with partners.
  • Serve as an example for team members through high performance and demonstrated leadership.

Desired Qualifications

  • Experience in franchise development or store launches in Germany.
  • Additional languages.
  • First-hand experience in business development, partnership management, or lead generation.
  • First-hand experience in launching a store or franchise.

About the Company

Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Frankfurt, Germany
Founded
2013

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