Content Marketing Manager

About the team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone. 

About the role  

Roku Advertising is looking for a content and campaign marketing manager to help drive performance, thought leadership, and community around Roku Ads Manager, Roku’s self-service ad platform launched in September 2024.

This person will spearhead the content marketing strategy aimed at getting more growth and performance advertisers into the platform and turning them into successful and growing customers. This will include key topic development, advocacy publications, fueling lifecycle marketing, and community development. 

If you’re ready to grow and build the community around one of Roku’s high-growth products, helping advertisers discover and succeed in TV streaming, we want to hear from you.

For New York Only - The estimated annual salary for this position is between $128,000 - $175,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Overseeing the planning, development, and execution of content-forward programs to grow Roku Ads Manager, from brand awareness to lead generation. Lead the creation of distinctive content, including case studies, blogs, paid media assets, white papers, emails, webinars, and ad research and measurement studies for widespread distribution and promotion 
• Develop and execute on a social conversation strategy to build community and conversation, across channels like Reddit and slack communities.
• Collaborate with the Roku Ads Manager growth marketing lead on large-scale lifecycle marketing programs, tied to influencing sign-up-to-activation rates and feature adoption
• Strategize with internal Roku Advertising stakeholders – such as sales marketing, design, comms, digital marketing, and product - to plan and launch campaigns that support Roku Ads Manager goals and priorities. 
• Collaborate on cross-channel campaigns that span paid advertising, content marketing, email, SEM/SEO, and our website, advertising.roku.com.
• Define our content strategy and content channels to SMBs, DTC brands, and growth advertisers to succeed with Roku Ads Manager.
• Bring a POV on digital marketing approaches, such as landing page development, email cadence and sequencing, and analytics impact
• Obsessing over the right words, phrases, journeys, and offers that impact business results.

We’re excited if you have

• 4+ years of relevant content, creative, and campaign marketing experience. 
• Prior experience working in-house on marketing and content strategy
• Have previously been a performance marketer. Market to your prior self!
• Strong editorial and communication (written and verbal) skills. Outstanding communicator, both verbal and in writing, who is capable of distilling complex ideas into clear, compelling strategy. 
• Fluency in content marketing trends and paid media strategies and channels
• Understands best practices for digital marketing, content creation and distribution, buyer journeys, paid media, social media, including approaches to CMS, SEO/SEM
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities. 
• Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone. 
• Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required. 
• B2B marketing experience a plus but not required. 
• Comfortable with ambiguity. 
• Biased toward action. 
• Self-motivated and detail oriented. 

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