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Full-Time

Director of Growth Marketing & Demand Generation

Confirmed live in the last 24 hours

Aisera

Aisera

201-500 employees

Develops AI chatbots for IT operations

AI & Machine Learning

Compensation Overview

$175k - $235kAnnually

Senior, Expert

Palo Alto, CA, USA

This role is based out of our Palo Alto, CA office.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Wordpress
SQL
Salesforce
Marketing
Data Analysis
Requirements
  • 8+ years of B2B growth experience at a SaaS or technology company
  • 3+ years of experience managing a demand generation team
  • Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
  • Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
  • Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: SixSense, Salesforce, Marketo, WordPress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
  • Familiarity with buyer’s journey and marketing funnel stages
  • Strong analytical skills with the ability to think and execute both strategically and creatively
  • A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment
  • Ability to work well in a startup environment, and a desire to move quickly while wearing many hats
  • Bachelor’s or higher degree in Marketing, Computer science, Engineering, or related technical field
Responsibilities
  • Drive customer acquisition strategy, development, growth, and engagement
  • Manage cross-channel growth strategy, including paid and organic growth, content marketing, CRM, lead nurturing, and conversion
  • Ensure team’s ability to execute on company KPIs
  • Spearhead campaigns focused on demand generation, including strategy for the short term and long term
  • Expertise in generating leads using various online and offline channels
  • Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
  • Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
  • Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
  • Regularly communicate recent changes and new feature offerings of our product to our customers, and educating to ensure success based on needs
  • Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
  • Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
  • Regularly report on growth marketing performance and insights to senior leadership

Aisera develops chatbots and AI solutions specifically for IT operations, focusing on process-centric AI to enhance efficiency. Their chatbots simulate human-like conversations, allowing clients to access self-service options that help lower service desk costs. Aisera's products are tailored for organizations that want customizable virtual agents to modernize their IT operations and reduce unplanned outages. Unlike many competitors, Aisera emphasizes quick deployment of its solutions, enabling businesses to implement AI technologies rapidly. The company's goal is to improve customer experience and operational productivity while minimizing costs through automation.

Company Stage

Series D

Total Funding

$189.1M

Headquarters

Palo Alto, California

Founded

2017

Growth & Insights
Headcount

6 month growth

5%

1 year growth

3%

2 year growth

53%
Simplify Jobs

Simplify's Take

What believers are saying

  • Aisera's solutions can significantly cut costs by deflecting tickets and reducing wait times, enhancing operational efficiency.
  • The ability for clients to build their own bot experience offers flexibility and customization, making Aisera's platform highly adaptable to specific business needs.
  • The growing adoption of AI and ML technologies in various sectors presents a substantial market opportunity for Aisera's specialized solutions.

What critics are saying

  • The competitive landscape in AI and ML is intense, with major players like OpenAI and Google potentially overshadowing Aisera.
  • Concerns around data privacy, ethics, and regulatory compliance in AI could pose challenges for Aisera's deployment in sensitive industries.

What makes Aisera unique

  • Aisera specializes in customizable, out-of-the-box virtual agents for IT operations, setting it apart from competitors focused on broader applications.
  • Their rapid deployment model offers a significant time-to-market advantage, allowing businesses to operationalize AI solutions in weeks rather than months.
  • Aisera's focus on reducing service desk costs and minimizing unplanned outages provides a clear ROI for clients, unlike generic AI solutions.