Global Brand Manager

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As Global Brand Manager for Holiday & Hallmarks, you will help fuel the next quantum shift for Charlotte Tilbury towards the most loved, and #1 for £s & growth in the world. By shaping and delivering the campaigns for Gifting (from Holiday campaign, the biggest campaign for the Charlotte Tilbury brand, to Valentines’, Mothers ‘Day, Eid & Ramadan, etc but also every day gifting incl Birthdays) & for Hallmark Campaigns (Pride, National Lipstick Day…), based on sharp customer, product and market insights & leveraging any relevant opportunity, you’ll contribute to propagating the brand’s purpose: “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise: “Easy to CHOOSE. Easy to USE. Easy to GIFT. Making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”

You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic campaigns & star launches, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.

You will be best partners with each specialist CMO function (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams), the Product Development team, the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people.

As an ingenious integrator, you will mobilise and inspire your stakeholders across the business to deliver “only Charlotte Tilbury could do that” results, with a win together style. You will be an inspiring manager, coaching, training and supporting your direct report into realising their full potential, while contributing to a wider team of “brilliant, beaming believers” that share the magic internally and externally.

As a Global Brand Manager, Holiday & Hallmarks you will

• Collaborate closely with the Global Product Development team and in house Creative Team to craft the campaign concepts for all Gifting & Hallmarks campaigns based on consumer, competitor and market insights to identify marketing/communication opportunities for Charlotte Tilbury
• Own end to end global Gifting and Hallmarks campaigns from concept through to campaign delivery and measurement / review, partnering with 360 global teams (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams) to deliver cohesively across all touchpoints and all regions, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
• Collaborate with Regions (US, EMEA, APAC) and the charlottetilbury.com team to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
• Lead and oversee the development of respective campaigns, ensuring they have a consistent global brand tone of voice but optimised for local markets.
• Partner with Visual Merchandising, PR, Social, Digital, E-Commerce and Content Teams to ensure the cohesion of campaign messages and visuals for all origination projects.
• Craft clear marketing toolkits exciting the business on the new launch/campaign providing them with a complete kit to flawlessly execute the innovation and campaign in a timely fashion and in line with global positioning.

Who you will work with

• Reporting into the Global Head of Campaign
• Management of the Global Brand Assistant for Holiday & Hallmarks

About you

• Extensive and proven experience of product marketing role, supported by strong campaign development and/or NPD experience, ideally within beauty / luxury / fashion industry.
• Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running.
• Insight driven decision making – balancing art with commerce. Must both be creative and proficient in combining quantitative and qualitative data to form strategies and inform decision making.
• Innovative problem solver and creatively driven.
• Strong stakeholder management skills with the ability to influence and motivate.
• You’ll think digital first, but always from an omni-channel perspective.
• Acute attention to detail.
• As the brand guardian for your category/franchise, ensure all touchpoints follow brand guidelines.
• An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can facilitate sound judgments and swift decision making.
• Results orientated with an impeccable work ethic.
• Proficiency in MS Office, and familiar with the most relevant Prestige Beauty market research databases

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!