Account Executive
Valsoft
Account Executive
Valsoft
Acquires, grows vertical market software companies
Valsoft Corporation · United Kingdom (Remote) · Full-time · Posted 2026-09-24
Workplace: remote
Department: Ventes | Sales
Sadie is building technology for hospitality.
We're looking for an account executive to win new restaurant customers around major cities in the UK, and to run every deal yourself from the first lead to the signed agreement.
This is a field role. You'll find restaurants through outbound outreach, networking and on-site visits, then meet owners in person and show them Sadie working on their own calls. You'll work with onboarding and customer success, so that what you sell goes live well. You'll carry monthly and quarterly targets and own the forecast behind them.
You decide where to spend your time and which deals to pursue, within agreed pricing and terms. AI should be part of how you work. Use it to research restaurants before a visit, prepare demos, draft proposals and follow-ups, and plan your territory. You're responsible for the quality of everything that goes out under your name.
Win new restaurants, from first visit to signed agreement
Most of your time goes on live deals, and most of those deals happen in person. You'll sit down with owners and general managers in their restaurants to learn how the phone is handled today: who answers it, what gets missed during service, and what those missed calls cost in bookings and orders. Then you'll demo Sadie against that picture.
Most of the judgement is in qualification. A good demo with someone who can't sign, or a restaurant Sadie can't serve yet, costs you weeks. You're expected to spot that early and move on.
Build your own pipeline across your territory
You'll generate your own leads through outbound outreach, networking and on-site visits. That means planning which neighbourhoods and restaurant groups to work, walking in at the right time of day, and following up until you get a meeting.
Hit your targets with a forecast you can defend
You're measured against monthly and quarterly sales targets, and the expectation is that you hit them consistently. You'll keep every opportunity accurate in HubSpot, so that stage, value and close date mean something to the people who plan around them.
Represent Sadie where restaurant people meet
You'll attend local industry events, restaurant meetups and trade shows across your geography. You'll decide which ones are worth the evening, run the conversations there, and turn them into meetings within the week.
For a lot of operators, you'll be the first person from Sadie they meet. What they hear from you is what they'll repeat to other owners.
Hand over accounts that go live well
The restaurant buys Sadie, but the guest ringing to book a table decides whether it works. You'll give onboarding and customer success a written record of what you promised, what the owner expects, and what could go wrong.
You like finding out how a business really works. When an owner says they miss calls at seven on a Saturday, you want to know how many, what those calls were for, and what happened to the guest who hung up.
In a single week you might walk into six restaurants before lunch service, run a demo at a bar between shifts, spend an evening at a trade show, and sit with onboarding to sort out an account you signed. Your schedule follows the restaurant day, and some of your best conversations will happen at three in the afternoon or late at night.
The hard parts are specific. Owners are busy and sceptical, and many will turn you away mid-service. You'll hear no far more often than yes, and you'll still need to be back through the next door the same afternoon. Some of the material you'd expect to have, such as local case studies or a settled playbook, may not exist yet, and you'll help build it while carrying a number.
Sadie is building technology for hospitality. Restaurants lose revenue to calls nobody picks up, and our product exists to answer them.
This role is how Sadie reaches the restaurants in your geography. You decide who to visit and how each customer starts. The agreements you sign affect revenue, what onboarding and customer success inherit, and what a guest hears when they ring to book a table.
You'll own new restaurant business across your territory, with the authority to decide how Sadie wins it.
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Valsoft is a company that buys software businesses that serve specific, essential industries (like automotive and broadcasting) and helps them grow over the long term. It focuses on vertical market software—programs that are built for a particular industry—and keeps the acquired companies independent while giving them extra resources, best practices, and access to a global network. The core idea is to improve how these software businesses operate and expand their reach, rather than building new products from scratch. The main way Valsoft works is to purchase a niche software company, streamline its operations, and partner with the existing management team to drive steady growth. This approach sets Valsoft apart from others by emphasizing patient, long-term ownership and collaboration within a diverse portfolio of niche software. The goal is to create durable, profitable companies that continue to serve their essential customers efficiently and expand into new markets.
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