Full-Time

B2B Marketing Manager

Posted on 9/24/2024

Fellow

Fellow

51-200 employees

Designs and sells premium coffee equipment

Design
Consumer Goods

Compensation Overview

$105k - $125kAnnually

Mid

San Francisco, CA, USA

Required to be in-office 3 days per week.

Category
General Marketing
Growth & Marketing

You match the following Fellow's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Proficiency with revenue tech stack (CRM, marketing automation, lead capture, etc.)
  • 4 years of B2B experience
  • Track record of successfully coordinating complex, cross-functional marketing programs with tight timelines
  • Experience developing and managing partner relationships, from SMB to Enterprise
  • Comfort performing marketing analysis and reporting to stakeholders
Responsibilities
  • Establish B2B marketing funnel(s) across Specialty, CorPro, Key, Strategic, & International
  • Work with Sales leadership to establish marketing KPIs that support their business
  • Prioritize and develop TOF strategies/tactics (across earned, paid, organic)
  • Lead capture/nurture martech + ops
  • Define our 'B2B brand' and bring it to life
  • Develop sales collateral / assets, manage creative process + reviews
  • Ensure holistic account plans (partnerships + opportunities) across marketing and sales
  • Triage and prioritize wholesale business press opportunities

Fellow Industries, Inc. designs and sells high-quality coffee brewing equipment and accessories, including electric kettles, coffee grinders, and travel mugs. Their products focus on aesthetics, functionality, and precision to enhance the coffee brewing experience for both individual enthusiasts and professional baristas. Fellow operates primarily through a direct-to-consumer model, selling products via their online store and flagship retail locations in San Francisco and Los Angeles. This approach allows them to maintain control over customer experience and build brand loyalty. Unlike many competitors, Fellow emphasizes innovative product design and customer feedback to continually improve their offerings. The company's goal is to provide top-tier coffee brewing tools that cater to the growing demand for premium coffee experiences.

Company Size

51-200

Company Stage

Series B

Total Funding

$39.2M

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing home coffee brewing trend boosts demand for Fellow's premium products.
  • Fellow's partnerships with influencers like Morgan Drinks Coffee enhance brand visibility.
  • The rise of smart kitchen appliances offers opportunities for IoT integration in products.

What critics are saying

  • Emerging brands with lower prices threaten Fellow's market share.
  • Supply chain issues could delay production and increase costs for premium products.
  • Economic downturns may reduce consumer spending on high-end coffee equipment.

What makes Fellow unique

  • Fellow's Stagg EKG Pro Kettle is a favorite, winning multiple design awards.
  • The Aiden Precision Coffee Maker won the 2024 Good Housekeeping Best Kitchen Gear Award.
  • Fellow's direct-to-consumer model enhances customer experience and brand loyalty.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Company Equity

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
PRWeb
Nov 11th, 2024
Aiden Precision Coffee Maker Selected As A Good Housekeeping 2024 Best Kitchen Gear Award Winner

Fellow's first-ever drip coffee brewer, Aiden, has been named a Good Housekeeping 2024 Best Kitchen Gear Award Winner

World Coffee Portal
Jul 23rd, 2024
California-based Fellows appoints Crocs CMO Heidi Cooley to its Board of Directors

US specialty coffee equipment manufacturer Fellow has appointed Crocs Chief Marketing Officer Heidi Cooley to its Board of Directors.

PRWeb
Nov 1st, 2023
Fellow Stagg Ekg Pro Electric Kettle Selected As One Of Oprah'S Favorite Things 2023

As Oprah says on OprahDaily.com, "I just love the shape and design of this kettle—but it also has 'to-the-degree' temperature control, which your most fastidious coffee or tea aficionado, like me, will appreciate.". .

Yahoo Finance
Nov 1st, 2023
Fellow Stagg EKG Pro Electric Kettle Selected As One Of Oprah's Favorite Things 2023

Fellow's Stagg EKG Electric Kettle, Ode Brew Grinder and Carter Move Mug have won a number of renowned awards and accolades, including the Specialty Coffee Association Awards, the Red Dot Design Award, and the Dezeen Awards.

PRWeb
Jun 6th, 2023
Precise Weight For The Perfect Brew: Fellow Launches Tally Pro - The U

Fellow Tally Brew Assist ™ Mode. . “With four different measurement units and Weight mode, Tally Pro moves seamlessly from brewing to kitchen scale and we can’t wait to share it with the world,” said Fellow Founder and CEO, Jake Miller

INACTIVE