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The Design Rules Company

Tech-enabled transit-art decor for homes

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$85k - $110k /yrHybrid

About the Job

Requirements

  • Experience building cohesive marketing systems.
  • Strong instincts for brand positioning, internet culture, and social platform ecosystems.
  • Comfort balancing creative direction with operational execution.
  • Interest in cities, design, infrastructure, physical objects, and cultural storytelling.
  • Ability to operate independently in ambiguous environments and self-manage effectively.

Responsibilities

  • Shape overall communications and marketing strategy across channels.
  • Oversee and coordinate launches, campaigns, and brand initiatives across social, email, SMS, partnerships, and web.
  • Manage paid advertising efforts across platforms and improve performance through testing and iteration.
  • Identify and develop partnerships with creators, ambassadors, retailers, cultural organizations, and collaborators.
  • Source event opportunities, pop-ups, and community activations aligned with the brand.
  • Help optimize the digital experience and customer journey alongside the creative team.
  • Develop email and SMS strategy, including newsletters, launch communications, and lifecycle marketing.
  • Work closely with Social and Creative Associates to maintain cohesion across all brand touchpoints.

About the Company

The Design Rules Company

Tech-enabled transit-art decor for homes

The Design Rules Company creates physical art that pairs technology with urban transit themes, anchored by its Metroboard, a live subway map that uses LEDs to show real-time train locations. The Metroboard pulls real-time data from city transit agencies and displays it on a map framed in walnut with a brushed aluminum panel, and the company also sells transit-themed merchandise directly to consumers and through wholesale channels. Unlike digital-only apps, DRC combines craftsmanship and data visualization to produce a tangible, decorative map that reflects actual subway movements, with an optional open-source approach to keep the software usable if the company stops operating. The goal is to help people feel a connection to their city by turning public transit into functional art for the home and to ensure long-term access to the map's data and software.

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
Los Angeles, CA
Founded
2023

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