Marketing Manager
The Design Rules Company
Marketing Manager
The Design Rules Company
Tech-enabled transit-art decor for homes
We are a product design company with a small team, focused on transit systems and cities. Our flagship product, Metroboard, is a walnut and aluminum art piece that shows live train movement through the city.
We are especially rooted in New York, where most of our community and customers are, but the work is about cities broadly. We focus on form through function and the curiosity, recognition, and wonder of seeing something familiar reframed.
We are in an early scaling phase with strong traction in New York and growing presence in other major cities, looking to build durable cultural and commercial systems around the brand, partnerships, and community.
This is a hybrid brand strategy, growth, and partnerships role for someone who can operate with high autonomy inside an early-stage creative company.
You will help architect how the brand grows across social platforms, partnerships, paid media, email, retail, PR, and community initiatives. You should be equally comfortable thinking strategically about positioning and executing operationally to move projects forward.
This role is less about managing isolated or individual campaigns and more about building an interconnected communications and brand strategy around the brand.
We are looking for someone who is proactive, culturally aware, highly organized, and capable of creating structure without needing constant oversight.
You will help shape overall communications and marketing strategy across channels.
You will oversee and coordinate launches, campaigns, and brand initiatives across social, email, SMS, partnerships, and web.
You will manage paid advertising efforts across platforms and help improve performance through testing and iteration.
You will identify and develop partnerships with creators, ambassadors, retailers, cultural organizations, and collaborators.
You will source event opportunities, pop-ups, and community activations aligned with the brand.
You will help optimize the digital experience and customer journey alongside the creative team.
You will help develop email and SMS strategy, including newsletters, launch communications, and lifecycle marketing.
You will work closely with the Social and Creative Associates to maintain cohesion across all brand touchpoints.
Strong initiative and comfort operating independently in ambiguous environments
Experience building cohesive marketing systems
Strong instincts for brand positioning, internet culture, and social platform ecosystems
Comfort balancing creative direction with operational execution
Excellent communication and relationship-building skills
Interest in cities, design, infrastructure, physical objects, and cultural storytelling
Ability to move quickly, iterate often, and self-manage effectively
No need for a formal cover letter! Instead, please include:
A portfolio, resume, or examples of relevant work
A short note on why this role interests you
We've got the basics and then some!
Fully covered Gold-tier health, vision, and dental insurance (PPO).
Monthly MTA transit subsidy (we cover your subway fare!)
Paid domestic and international work travel
Flexible work structure & unlimited PTO
Tech-enabled transit-art decor for homes
The Design Rules Company creates physical art that pairs technology with urban transit themes, anchored by its Metroboard, a live subway map that uses LEDs to show real-time train locations. The Metroboard pulls real-time data from city transit agencies and displays it on a map framed in walnut with a brushed aluminum panel, and the company also sells transit-themed merchandise directly to consumers and through wholesale channels. Unlike digital-only apps, DRC combines craftsmanship and data visualization to produce a tangible, decorative map that reflects actual subway movements, with an optional open-source approach to keep the software usable if the company stops operating. The goal is to help people feel a connection to their city by turning public transit into functional art for the home and to ensure long-term access to the map's data and software.
Explore more opportunities at The Design Rules Company