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INNOCEAN Worldwide Europe GmbH

Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeFrankfurt, GermanyNo salary listedHybrid

About the Job

Requirements

  • At least 5 years of media planning experience, gained agency-side or client-side.
  • Experience advancing digital maturity and embedding new ways of working within multinational organizations.
  • A track record of improving campaign effectiveness and execution consistency at a local market level.
  • Proficiency in media budget management, product selection, and full-funnel key performance indicator analysis, including gross rating points, impressions, clicks, leads, and conversions.
  • Ability to partner with local market teams, agencies, and global or regional stakeholders.
  • Professional working proficiency in English.

Responsibilities

  • Drive tactical integrated media plans and operational blueprints across conventional, digital, and performance-based campaigns, and optimize budget allocation across platforms to maximize return on investment and meet client objectives.
  • Provide deep media expertise to foster innovative use of digital and conventional platforms, driving tactical advancement and optimization across display, video, search, mobile, and social media.
  • Synthesize complex data captured from multiple digital platforms into clear insights to support team planning and execution.
  • Establish and maintain tracking of key business metrics, leveraging data mining and ad hoc analysis to identify shifts or trends that drive continuous performance improvement.
  • Work cross-functionally with internal and external partners to ensure data-driven decisions and analytics support organizational progress.
  • Develop and maintain relationships with key clients across media, creative, social, and data teams.
  • Create and nurture relationships with media owners and media agencies to enable media buying and execution.
  • Present complex media insights to non-technical audiences through clear, concise presentations and data visualizations.
  • Integrate effectively within client teams and work collaboratively with stakeholders, vendors, and cross-functional teams.

Desired Qualifications

  • Additional European languages are an advantage but are not required.

About the Company

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