Email & Social Marketing Specialist
About the job
- At least 2 years of experience in email marketing, content marketing, ecommerce marketing, or a related role.
- Hands-on experience with Klaviyo is required.
- Strong copywriting, editing, and proofreading skills.
- Experience writing blog content, product-focused content, or SEO-driven articles.
- Understanding of email marketing metrics, segmentation, automation, and A/B testing.
- Strong organizational skills and the ability to manage multiple campaigns and deadlines.
- Ability to analyze performance data and make recommendations for improvement.
- Plan, build, and execute email marketing campaigns using Klaviyo.
- Create and manage email flows, including welcome series, abandoned cart, post-purchase, win-back, and promotional campaigns.
- Write email copy, subject lines, preview text, and calls to action.
- Segment email audiences based on customer behavior, purchase history, engagement, and lifecycle stage.
- Monitor and report on email performance, including open rates, click rates, conversion rates, revenue, and unsubscribe rates.
- A/B test subject lines, email content, creative, send times, and campaign strategies.
- Maintain the email marketing calendar and coordinate campaign timing with promotions, product launches, and content initiatives.
- Write, edit, and publish blog content supporting SEO, customer education, product awareness, and brand storytelling.
- Collaborate with design, ecommerce, product, and marketing teams to align email and blog content with brand guidelines and business goals.
- Optimize blog content using SEO best practices, including keyword research, internal linking, meta descriptions, and formatting.
- Assist with content planning for seasonal campaigns, product launches, and customer engagement initiatives.
- Maintain a consistent brand voice across emails, blogs, and other marketing communications.
- Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, or similar platforms.
- Basic knowledge of SEO best practices.
- Experience with Canva, Figma, Adobe Creative Suite, Google Analytics, or project management tools.
- Ecommerce or consumer product brand experience.
- Experience creating customer lifecycle marketing campaigns.
- Familiarity with SMS marketing through Klaviyo or similar platforms.
- Basic understanding of HTML/CSS for email formatting.
- Experience working with promotional calendars and product launches.
About the company
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
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Simplify's Take
What believers are saying
- Sunny AI Fitness Coach 2.0 launched August 2025, boosting engagement and personalization.
- SunnyFit’s March 2026 anniversary promotion shows active user growth and retention investment.
- The JLL deal positions Sunny for broader connected-fitness sales across US and UK markets.
What critics are saying
- JLL integration can distract management and dilute margins through 2026.
- Google Play shows AI Fitness Helper beta, signaling product still requires refinement.
- A class-action treadmill investigation in December 2025 threatens brand trust and warranty costs.
What makes Sunny Health & Fitness unique
- SunnyFit app bundles AI coaching with Sunny equipment, reinforcing an integrated ecosystem.
- The 2025 JLL Fitness acquisition expands Sunny’s UK and European distribution reach.
- Sunny sells direct-to-consumer, controlling pricing, promotions, and customer relationships.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401(k) Company Match
- Paid Sick Leave
- Paid Holidays
- Paid Vacation
- Employee Discounts