I

IPG Mediabrands

Global media planning, buying, analytics

Director – Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$130k - $150kIn-person

About the Job

Requirements

  • Excellent written, verbal, and presentation skills.
  • Comfort presenting to clients and internal senior management at all levels.
  • Ability to manage multiple projects simultaneously.
  • Awareness of industry trends and planning and measurement models.
  • Ability to incorporate agency tools, practices, and products.

Responsibilities

  • Understand client objectives and translate them into actionable, measurable media objectives, strategies, and plan key performance indicators.
  • Manage and provide team leadership throughout the media plan process, including ideation, presentation, and implementation.
  • Manage multiple campaigns simultaneously across multiple channels as needed.
  • Manage integration and partnerships with internal cross-functional strategic business unit partners across the client’s business as appropriate.
  • Work with strategic business unit partners to ensure strategic alignment with performance-based campaigns, including search, social, and programmatic.
  • Lead relationships with strategic business units, client agencies, and internal teams to evaluate and select investment partners.
  • Work closely with strategy and analytics teams to identify appropriate data strategies that promote growth.
  • Ensure plans deliver on key performance indicators by conducting measurement check-ins throughout campaigns.
  • Ensure full budget utilization, tracking, and stewardship across all reporting markets based on client-specific needs.
  • Be accountable for implementing the media plan and deliverables, and drive relationships with internal teams and partners, including strategy, buying, analytics, and strategic business units.

Desired Qualifications

  • Six to eight years of experience in integrated planning and three or more years as a people manager.
  • Collaborative mindset and ability to communicate effectively across departments, including client, broadcast buying, analytics, and out-of-home teams.
  • Prioritization of mentorship and team career development.
  • Proven track record in client relations and growing existing business.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

Recently Posted Jobs

Explore more opportunities at IPG Mediabrands

See more jobs