Key Holder
About the job
- Open to feedback, eager to learn, and able to solve problems in a fast-paced retail environment.
- Hardworking, dependable, and motivated to achieve individual and team goals.
- Personable, approachable, and friendly, with a passion for connecting with customers and making their day better.
- Positive, collaborative team player who leads by example and contributes to a strong team culture.
- Strong attention to detail and a commitment to maintaining inventory accuracy and integrity.
- Ability to adapt quickly to new systems, processes, and changing business needs.
- Flexible availability, including evenings, weekends, and holidays.
- Available to work 30–35 hours per week, with the ability to work up to 40 hours during peak business periods.
- Ability to take ownership of assigned responsibilities, support daily store operations, and help maintain store standards.
- Please submit a cover letter along with your resume.
- Lead by example and motivate the team to deliver exceptional customer experiences while achieving sales and revenue goals.
- Drive sales through personalized service, outfit building, and suggestive selling to maximize average order value and overall revenue.
- Monitor product sell-through, maintain strong merchandising standards, and replenish the sales floor as needed.
- Maintain a clean, organized, and visually appealing store that reflects The Normal Brand’s standards.
- Educate and train team members on product knowledge, selling techniques, and customer engagement.
- Support the Store Manager and Assistant Store Manager in executing store initiatives, achieving business goals, and maintaining operational excellence.
- Foster a positive, respectful, and collaborative team environment through clear and professional communication.
- Maintain a safe, clean, and welcoming environment for both customers and team members.
- Ensure the store is properly secured by following all opening, closing, and security procedures.
- Take ownership of daily store operations and help ensure the team is consistently delivering on The Normal Brand’s expectations.
- 2+ years of retail management experience.
- Fashion/apparel industry experience.
- Proficiency with Shopify and Shopify POS.
- Strong integrity.
- Excellent fashion sense.
- Self-awareness.
- Humble, Hungry, and Smart.
About the company
What The Normal Brand does: It designs and sells craft casual wear and accessories intended for everyday use by people who want understated style that works in both urban and rural settings. How its products work: The brand focuses on versatile, everyday clothing such as shirts and accessories that are comfortable and easy to wear in a variety of environments, emphasizing simple, dependable style rather than flashy details. How it differs from competitors: The Normal Brand emphasizes practical, versatile casual wear rooted in a basement-started, family-led origin, delivering understated designs meant to transition from city life to country life without fuss. What its goal is: To provide accessible, well-made everyday clothing (like the classic Normal shirt) that fits real-life wear for people who move between different settings with comfortable, timeless style.
Company Size
51-200
Company Stage
Grant
Total Funding
$50K
Headquarters
St. Louis, Missouri
Founded
2015
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Simplify's Take
What believers are saying
- Southlake opened October 16, marking The Normal Brand’s first Texas location.
- West County Center opened in August 2025, showing continued brick-and-mortar momentum.
- The company still markets strong comfort and durability, supporting repeat purchases and word-of-mouth.
What critics are saying
- Mall of America closes in 2026, signaling lease risk and weak site control.
- Competing against larger casualwear chains, The Normal Brand faces margin pressure and copycat products.
- If store productivity stalls, retail expansion can exhaust capital before national scale.
What makes The Normal Brand unique
- Jimmy Sansone’s Puremeso fabric anchors a comfort-first, durable casualwear niche.
- The Sansone brothers built a tightly branded men’s and women’s lifestyle label since 2015.
- Thirteen stores across eight states, plus Texas entry, prove regional retail traction.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Performance Bonus
- Employee Discount