Full-Time

Strategist

Global Brand

Posted on 9/17/2024

Wikimedia Foundation

Wikimedia Foundation

501-1,000 employees

Operates Wikipedia and free knowledge projects

Social Impact
Education

Compensation Overview

$74k - $113.3kAnnually

Junior, Mid

Remote in USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Data Analysis
Requirements
  • Minimum 2 years of relevant experience in a brand strategy role within a brand agency.
  • Strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning).
  • Proven ability to conduct research across audiences, competitors, and the market, translating data into actionable insights for marketing strategies.
  • Experience working on global brands in non-US or EU markets.
  • Experience working with brands that have community stakeholders.
  • Ability to thrive in collaborative environments, working effectively in group project scenarios and teams with shared decision-making.
  • Proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations.
  • Ready to guide and support WMF staff, Wikipedia Volunteers and partners through brand development.
  • Ability to provide constructive feedback to agencies and creatives to deliver work in line with brand guidelines and vision.
  • Data-driven performance measurement planner with the ability to recommend measurement approaches, track results, analyse data, and use findings to optimise future brand efforts.
Responsibilities
  • Maintain a library of brand assets and materials and guidelines for Foundation staff, volunteers and partners around the world to use.
  • Coach, educate and inspire volunteers, partners, and collaborators on the correct usage of brand materials.
  • Work with insights analysts to maintain and improve tools for measuring brand health around the world.
  • Extend and refine the Wikimedia brand guidelines in order to meet new needs of Foundation staff, teams, and users.
  • Review and respond to requests to make use of the brand from Foundation teams, partners, and volunteers.
  • Be a strategic thinking partner to Foundation teams, partners, and volunteers grappling with a brand challenge or wanting to realise a brand opportunity.
  • Collaborate with data teams across the Foundation to unearth powerful insights to inform brand positioning, planning, architecture, marketing.
  • Co-develop deceptively simple future focussed strategies to answer complex questions posed by Foundation teams, partners, and volunteers.
  • Draft data informed, actionable brand communications, creative and design briefs.
  • Act as a brand guardian, providing focused feedback to creatives on brand application, ensuring consistency across tone, language, personality, visuals, and messaging.

The Wikimedia Foundation operates Wikipedia and other free knowledge projects, aiming to create a world where everyone can freely access and share knowledge. It provides a platform for users to read, contribute, and share content, while also supporting the volunteer communities that help maintain these projects. The foundation is different from competitors because it is a nonprofit organization that relies on donations from individuals and institutions, rather than advertising or commercial interests. Its goal is to ensure that all knowledge is freely available to everyone, fostering a collaborative environment for knowledge sharing.

Company Stage

Grant

Total Funding

$145.9M

Headquarters

San Francisco, California

Founded

2003

Growth & Insights
Headcount

6 month growth

17%

1 year growth

17%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration of Nvidia's NeMo Retriever tech reduces Wikipedia's data processing time significantly.
  • Collaborations like with Open Foundation West Africa enhance global information literacy.
  • New leadership roles indicate a strategic focus on organizational culture and communication.

What critics are saying

  • Reliance on Nvidia's AI tech may affect Wikimedia's data management autonomy.
  • Audit under the Digital Services Act could reveal compliance issues needing resources.
  • Decentralized social media rise may divert user engagement from Wikipedia.

What makes Wikimedia Foundation unique

  • Wikimedia Foundation operates the world's largest free online encyclopedia, Wikipedia.
  • It supports a wide range of projects like Wiktionary and Wikisource.
  • The Foundation is a non-profit, relying on global donations for funding.

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