STRATEGIST, GLOBAL BRAND

Summary

The Wikimedia Foundation (WMF) seeks a high-performing, collaborative and creative brand strategist to help chart the future of one of the world’s most beloved brands: Wikipedia and other Wikimedia projects. Reporting to the Senior Manager, Global Brand, the successful candidate will join the Wikimedia Foundation brand studio, a special creative and strategic team within the Communications team.

Guided by the Wikimedia mission and 2030 strategic direction, you will contribute to projects that future-proof our brands. This will involve developing brand research, platforms and brand guidelines for Foundation teams, partners, and volunteers. Please note this is not an entry level position. Candidates must have previous experience in a brand strategy role within a brand agency.

You are responsible for:

Brand stewardship  

• You will maintain a library of brand assets and materials and guidelines for Foundation staff, volunteers and partners around the world to use
• You will coach, educate and inspire volunteers, partners, and collaborators on the correct usage of brand materials 
• You will work with insights analysts to maintain and improve tools for measuring brand health around the world  

Brand development 

• You will extend and refine the Wikimedia brand guidelines in order to meet new needs of Foundation staff, teams, and users. 
• You will review and respond to requests to make use of the brand from Foundation teams, partners, and volunteers

Brand Strategy 

• You will be a strategic thinking partner to Foundation teams, partners, and volunteers grappling with a brand challenge or wanting to realise a brand opportunity 
• You will collaborate with data teams across the Foundation to unearth powerful insights to inform brand positioning, planning, architecture, marketing
• You will co-develop deceptively simple future focussed strategies to answer complex questions posed by Foundation teams, partners, and volunteers 
• You will draft data informed, actionable brand communications, creative and design briefs
• You will act as a brand guardian, providing focused feedback to creatives on brand application, ensuring consistency across tone, language, personality, visuals, and messaging.

Skills and Experience:

• Brand Strategy: Minimum 2 years of relevant experience, with a strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning). Proven ability to conduct research across audiences, competitors, and the market, translating data into actionable insights for marketing strategies.
• Global Experience: Experience working on global brands in non-US or EU markets. You’ve partnered with diverse vendors and engaged international audiences.
• Community Experience: Experience working with brands that have community stakeholders.
• Collaborative: You thrive in collaborative environments, working effectively in group project scenarios and teams with shared decision-making. You have a proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations.
• Inspiring: Ready to guide and support  WMF staff, Wikipedia Volunteers and partners through brand development. You provide constructive feedback to agencies and creatives to deliver work in line with our brand guidelines and vision.
• Data-Driven: You are a data-driven performance measurement planner. You can recommend measurement approaches to our data teams, track results, analyse data, and use these findings to optimise future brand efforts.

Qualities that are important to us:

• A deep love for Wikipedia and the role it can play in our world today and into the future
• Empathetic, human and compassionate 
• Attention to detail, good work ethic, high standards and high performing 
• Excellent organisational and time management skills
• Sound judgement with proven ability to make objective, data-based decisions
• Self directed and motivated to learn and upskill with manager support 
• Good communication and persuasion skills

About the Wikimedia Foundation

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. 

The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.

The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$74,026 to US$113,266 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location. 

*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Arab Emirates, United Kingdom, United States of America and Uruguay.  Our non-US employees are hired through a local third party Employer of Record (EOR). 

We periodically review this list to streamline to ensure alignment with our hiring requirements. 

All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.

If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at [email protected] or +1 (415) 839-6885.

More information

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