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Full-Time

Strategist

Global Brand

Updated on 10/10/2024

Wikimedia Foundation

Wikimedia Foundation

501-1,000 employees

Operates Wikipedia and free knowledge projects

Social Impact
Education

Compensation Overview

$74k - $113.3kAnnually

+ Cost of living adjustments + Skills and experience based compensation

Junior, Mid

Remote in USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Product Design
Data Analysis
Requirements
  • Minimum 2 years of relevant experience, with a strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning). Proven ability to conduct research across audiences, competitors, and the market, translating data into actionable insights for marketing strategies.
  • Experience working on global brands in non-US or EU markets. You've partnered with diverse vendors and engaged international audiences.
  • Experience working with brands that have community stakeholders.
  • You thrive in collaborative environments, working effectively in group project scenarios and teams with shared decision-making. You have a proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations.
  • Ready to guide and support WMF staff, Wikipedia Volunteers and partners through brand development. You provide constructive feedback to agencies and creatives to deliver work in line with our brand guidelines and vision.
  • You are a data-driven performance measurement planner. You can recommend measurement approaches to our data teams, track results, analyse data, and use these findings to optimise future brand efforts.
Responsibilities
  • You will maintain a library of brand assets and materials and guidelines for Foundation staff, volunteers and partners around the world to use.
  • You will coach, educate and inspire volunteers, partners, and collaborators on the correct usage of brand materials.
  • You will work with insights analysts to maintain and improve tools for measuring brand health around the world.
  • You will extend and refine the Wikimedia brand guidelines in order to meet new needs of Foundation staff, teams, and users.
  • You will review and respond to requests to make use of the brand from Foundation teams, partners, and volunteers.
  • You will be a strategic thinking partner to Foundation teams, partners, and volunteers grappling with a brand challenge or wanting to realise a brand opportunity.
  • You will collaborate with data teams across the Foundation to unearth powerful insights to inform brand positioning, planning, architecture, marketing.
  • You will co-develop deceptively simple future focussed strategies to answer complex questions posed by Foundation teams, partners, and volunteers.
  • You will draft data informed, actionable brand communications, creative and design briefs.
  • You will act as a brand guardian, providing focused feedback to creatives on brand application, ensuring consistency across tone, language, personality, visuals, and messaging.

The Wikimedia Foundation operates Wikipedia and other free knowledge projects, aiming to create a world where everyone can freely access and share knowledge. It provides a platform for users to read, contribute, and share content, while also supporting the volunteer communities that help maintain these projects. The foundation is different from competitors because it is a nonprofit organization that relies on donations from individuals and institutions, rather than advertising or commercial interests. Its goal is to ensure that all knowledge is freely available to everyone, fostering a collaborative environment for knowledge sharing.

Company Stage

Series C

Total Funding

$158.7M

Headquarters

San Francisco, California

Founded

2003

Growth & Insights
Headcount

6 month growth

17%

1 year growth

17%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Working at Wikimedia Foundation offers the opportunity to contribute to one of the most visited websites globally, impacting millions of users daily.
  • The Foundation's focus on community and volunteer support provides a unique, mission-driven work environment.
  • Recent leadership appointments, including a new CEO and Chief Talent and Culture Officer, signal a fresh strategic direction and potential for organizational growth.

What critics are saying

  • The reliance on donations for funding can lead to financial instability, especially during economic downturns.
  • The open and editable nature of Wikipedia can lead to challenges in maintaining content accuracy and reliability.

What makes Wikimedia Foundation unique

  • Wikimedia Foundation operates the world's largest online encyclopedia, Wikipedia, which is entirely community-driven and free to access, unlike many other knowledge platforms that are subscription-based or ad-supported.
  • The Foundation's reliance on small individual donations rather than large corporate sponsorships ensures a high degree of independence and community trust.
  • Their commitment to open-source software and free knowledge advocacy sets them apart from other tech organizations that prioritize proprietary solutions.