Search Engine Optimization

Company Description

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PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. With the strength over 2500 + specialists, PGD India provides digital, data, and tech services to clients across the US, Europe, and Asia. Best in class office facilities in Gurgaon, Mumbai, Pune, Bangalore and Hyderabad. Great Place to Work certified three years in a row, we foster continuous learning opportunity, best in class rewards and recognition.

Overview

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Responsibilities

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Implement link building campaigns in coordination with client SEO goals• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals• Monitor and evaluate search results and search performance across the major search channels• Communication to team and management on project development, timelines, and results• Work closely with the other team members to meet client goals• Responsible for developing and implementing effective search engine optimization (SEO) strategies• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Managing offsite and onsite optimization projects and reporting on performance• You’ll also oversee paid search campaigns to ensure their success

Qualifications

• Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred)• years of experience in media domain• Individual contributor role / Team handling role• 4-6 Years’ experience in Search Engine Optimization (SEO) [Candidates with core experience in executing SEO tech audits will be preferred]• Strong understanding of SEO tools: AHREFs, SEMrush, Google Search Console, Similar Web, etc.• Strong understanding of SEO concepts across On-Page, Off-Page, and Technical SEO• Strong understanding of SEO Strategy as a whole and its implementation• Experience doing SEO audits (Site, technical and competitive) and UX analysis.• Experience doing Keyword research, meta suggestions, body copy optimization and copywriting.• Experience doing unlinked mentions, disavow suggestions, co-citation analysis, content gap, and competitive gap analysis.• Experience doing reports and presenting them to clients.• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool• Experience with Google Search Console• Experience working with Screaming frog, Ahref, SEMrush, Moz, or any other SEO software/tool• Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role

Additional Information

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries• Diverse team & progressive work environment• A place where learning never stops. We ensure you get trained on multiple platforms and domains, enabling you to have cross-functional experience within the organization• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package