Publicis Groupe

Runs advertising and digital transformation services

Senior Executive

Brand & Creative MarketingPosted on Nov 5

Full-timeBeirut, LebanonNo salary listedIn-person

About the Job

Requirements

A bachelor's or master's degree in marketing, research, data, or business is required.

Responsibilities

Implement research and trendhunting, effective strategies, and presentations, and drive creative inspiration.
Build positive rapport with internal teams and clients.
Actively use and advocate the Publicis Groupe FUEL platform and contribute to Groupe and Agency OPEN briefs.
Review past award submissions to identify components of a successful story and discuss findings consistently.
Participate in Effectiveness award entries and submissions and support creative teams on Creative awards.
Improve the strategic thinking behind briefs and attend internal and external trainings promptly.
Identify new uses of technology, data, and design in culture and incorporate innovative thinking into strategic work.
Develop focused, insightful, and inspiring connections plans with creative briefs.
Initiate, conduct, and support primary and secondary research for clients and the agency.
Synthesize qualitative and quantitative data from available sources to provide strategic implications and creative inspiration.
Understand the client's category and business.
Ensure successful reviews of work and final delivery of client and pitch assignments and tasks.
Build client presentations that tell the story succinctly and position work for success.
Conduct category and competitive landscape assessments.
Assist senior strategy staff in planning client meetings and workshops, and contribute actively in them.
Monitor social, cultural, and technological trends and their impact on attitudes and behaviours.
Participate in client-conducted research.
Produce reports and stakeholder updates with attention to detail.
Monitor campaign performance for clients across brand, business, and media.
Analyze, interpret, and contextualize raw data to derive insights, generate creative solutions, improve campaign performance, and drive key learnings.
Formulate clear hypotheses and recommend formal and informal research for clients and the agency.
Inspire creative thinking and elevate ideas and concepts.
Analyze competitive threats and opportunities for clients.
Contribute to and deliver incremental value in client presentations.
Plan strategic briefs proactively for client problems not yet discussed through active reading and trendhunting.
Build detailed client profiles that include potential challenges to their business or category.

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients.Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Overview

Responsibility and Focus

The Senior Executive role in the Strategy & Insights Team is responsible for:

Implementing researches and trendhunting

Implementing effective strategies

Implementing effective presentations

Driving effective creative inspiration

Building a positive repute and rapport with internal teams and clients

Main TasksTechnical & Product

Actively uses and advocates the Publicis Groupe FUEL platform.

Actively contributes to every Groupe and Agency OPEN brief.

Reviews past award submissions to identify key components of a successful story and discusses findings consistently.

Plays an active part in the Effectiveness awards entries and submissions.

Plays a part in supporting creative teams on Creative awards.

Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.

Is persistent about improving the craft of the strategic thinking behind briefs.

Attends trainings - internal and external - promptly.

Scours culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.

Develops focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).

Initiate, conduct as well as support primary and secondary research: 1) for clients, and 2) for the agency.

Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.

Business Acumen & Operational Efficiency

Understands the client's category and business.

Ensures successful reviews of work and final delivery of assignments and tasks for clients and pitches.

Builds client presentations that succinctly but effectively tell the story and appropriately positions the work for success.

Conducts category and competitive landscape assessments.

Assists senior strategy staff in planning client meetings and workshops, and contribute actively in them.

Monitors social, cultural and technological trends along with their impact on attitudes and behaviours.

Participates in client-conducted researches.

Displays attention to detail when producing reports and updates to stakeholders.

Consistently monitors every campaign's performance for clients - brand, business and media.

Able to analyze, interpret and contextualize raw data to derive insights to generate creative solutions, improve campaign performance and drive key learnings

Innovative & Analytical Mindset

Market Research: Formulates a clear hypothesis and consistently recommends both formal and informal research for clients and agency.

Ideation: Inspires creative thinking, elevating ideas and concepts.

Competitive Analysis: Conducts analysis about (and hence, is aware of) threats and opportunities for clients.

Presentation Development: Contributes to and delivers incremental value to a client presentation.

Strategic proactivity: Plans strategic briefs for problems of clients that have not been discussed yet - through active reading and hunting.

Strategic partnership: Builds a detailed profile of client/s that is inclusive of potential challenges to their business or category.

Qualifications

Education and Experience Required

Bachelors or Masters degree in marketing, research, data or business

Additional Information

R-2037P-2306

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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