Full-Time

Associate Director

Customer Insights

Posted on 10/4/2025

Nielsen

Nielsen

10,001+ employees

Global audience measurement and data analytics

No salary listed

Company Historically Provides H1B Sponsorship

Newark, NJ, USA

In Person

Category
Consulting (1)
Required Skills
Data Analysis
Requirements
  • Bachelor’s or Master’s Degree
  • 5-10 years of experience in the retail, CPG industry and/or related sales, category management, analytics space with direct experience with customer insights platforms preferred
  • Prior experience with NIQ (or similar) solutions preferred
  • Experience working with a retailer or CPG, specifically in roles related to customer loyalty, merchandising analytics or insight teams
  • Consultative client skills and innovative problem-solving skills
  • Polished, persuasive communication skills with experience in presenting data analysis to stakeholders and decision-makers
  • Strong analytical aptitude and proficiency in a range of software and digital technologies
  • Proven experience in successfully leading complex client relationships
  • Proven track record of building client engagement
  • Experience building relationships and consensus with clients
  • Strong sense of urgency and accountability to drive client outcomes
  • People management, training, and development experience required
Responsibilities
  • Develop clear plans around deliverables for clients
  • Create phased roadmaps of key activities, deliverables, and results
  • Lead the implementation and execution of NIQ's recommendations within client merchandising teams through training, communication, and analysis
  • Act as the primary customer insights team lead with client stakeholders
  • Establish and manage deliverables with Category Management, Loyalty, Insights, and Assortment client teams
  • Build and maintain strong partnerships with clients and internal stakeholders
  • Ensure client satisfaction, contract renewal, and long-term growth
  • Drive improved relationships with key client contacts across all client teams, increase client penetration, and improve awareness of NIQ products and services to drive increased revenue growth
  • Leverage your team and NIQ’s products to deliver impactful customer and merchandising insights and recommendations
  • Troubleshoot data discrepancies and ensure accurate analysis
  • Provide consultative support on best practices for leveraging customer and other analytical insights into retailer routines such as category reviews, joint business planning, assortment rationalization and product innovation
  • Ensure you and your team develop highly engaging stories and content around the insights and recommendations you generate
  • Manage multiple priorities, deadlines, and projects across your team
  • Execute the delivery of projects and analyses, ensuring timely outcomes and client satisfaction
  • Lead meetings and presentations with key stakeholders
  • Identify opportunities to develop new capabilities and approaches
  • Stay current with industry trends and educate clients on innovative merchandising practices
  • Contribute to the development of NIQ products/services and client service models
  • Support thought leadership through internal learning, knowledge-sharing, and development
  • Manage and develop your associates into a high-performing, highly engaged team with high retention
  • Set career paths and resource development structures to maintain and scale a highly engaged team
  • Mentor and coach associates to align with the company's vision and strategy
  • Aid in the recruitment, training, and development of the consulting and services team
  • Identify and surface up organic growth opportunities with your client regularly and hand off to Sales Leaders to enable them to achieve sales goals
  • Play a supporting role in business development for prospective clients as a subject matter expert
  • Build collaborative relationships with cross-functional NIQ Partners, Client Teams, and Practice Areas across NIQ
  • Work collaboratively with your clients to identify and deliver analytical insights that translate into actionable strategies and tactics to improve performance and deliver value against our products
  • Drive high customer satisfaction and willingness to recommend NIQ to others in the industry
Desired Qualifications
  • Prior experience with NIQ (or similar) solutions preferred
  • Direct experience with customer insights platforms preferred

Nielsen measures audience data for media across TV, digital, audio, and streaming, providing subscriptions to datasets and analytics for industry players. Its products include cross‑platform ratings, media planning, and marketing optimization insights drawn from a global data network. Gracenote is part of its offerings, expanding content identification and metadata services. Nielsen’s goal is to help customers understand how people consume media and use that information to optimize content, advertising, and business decisions.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$21.2B

Headquarters

New York City, New York

Founded

1963

Simplify Jobs

Simplify's Take

What believers are saying

  • Subscription model delivers stable recurring revenue from media clients.
  • Diverse Media Equity program with P&G boosts diverse supplier partnerships.
  • Private equity ownership by Evergreen and Brookfield since 2022 supports growth.

What critics are saying

  • NielsenIQ-Adsquare April 2026 partnership erodes TV ratings monopoly.
  • NIQ GeoPurchase segments fragment Nielsen's cross-platform measurement revenue.
  • Adsquare's 2026 NIQ pivot obsoletes Nielsen's 2020 OOH integrations.

What makes Nielsen unique

  • Nielsen pioneered market share concept in 1929 during Great Depression.
  • Nielsen ratings originated from 1936 Audimeter for radio audiences.
  • Gracenote division provides unique music and video metadata globally.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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