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CP Axtra

Wholesale and retail distributor with omnichannel

Senior Product Owner - Loyalty Core, RM3 Price & Promotion Engine

Full-TimeUpdated on 10/15/2026
No salary listed
Senior
Bangkok, Thailand
Hybrid
ProductProduct Management

About the job

Requirements
  • 5–8 years of product management or product ownership experience, ideally with loyalty, pricing, promotion or voucher engines in retail, wholesale or e-commerce.
  • Comfort reading API specifications, reasoning about request and response behavior, event-driven and microservice architectures, and using basic SQL to validate data.
  • Strong analytical ability to work through layered pricing and promotion rule hierarchies and identify edge cases and conflicts.
  • Experience managing several product areas at once with sound prioritization.
  • Experience working across multiple markets or regions, including localization and rollout coordination.
  • Fluency in English; Thai is an advantage.
  • Work across Thailand, the Philippines, Cambodia and Myanmar.
Responsibilities
  • Own the roadmap for Loyalty Core, including points accrual and redemption, membership and tier models, campaigns, referral and mission-based programs, and the admin portal approval workflow for international markets.
  • Own the RM3 Price and Promotion Engine, including simple, slab and complex promotions, channel-based promotions, per-customer purchase limits, and the get-price, calculate-invoice and promotion-advice APIs used by online, offline and third-party channels.
  • Own Catalog and the Key Account Pricing Module, including pricing and margin calculation for credit and key account customers, approval flows through Commercial Hub, and the salesman portfolio capability.
  • Own Voucher across online and offline channels, including unifying the two experiences and controlling abuse and fraud.
  • Ensure pricing logic is consistent across loyalty, promotions, vouchers and key account pricing, and identify and resolve rule conflicts before they reach customers.
  • Support market rollouts in the Philippines, Cambodia and Myanmar, including localization, point-of-sale integration and market-specific dashboards.
  • Work with Marketing, Buying, Finance, Credit Sales and market teams to capture requirements and prioritize the backlog.
  • Write product requirements documents and acceptance criteria, run sprint planning and user acceptance testing with the engineering and quality assurance teams, and coordinate releases.
  • Support platform modernization work such as the Mendix to Next.js migration, balancing technical debt against business features.
  • Specify API-level behavior, challenge design trade-offs and troubleshoot pricing discrepancies with the team.
Desired Qualifications
  • Experience designing loyalty programs, including points, tiers, referrals and gamified missions.
  • Experience with business-to-business, credit or key account pricing and margin management.
  • Familiarity with Oracle Retail or similar retail merchandising and pricing systems.
  • Exposure to third-party seller or marketplace integrations.
  • Experience with point-of-sale integration for promotions and vouchers.

About the company

CP Axtra Public Company Limited runs wholesale and retail business in Thailand and Asia, with Makro as its B2B wholesale arm and Lotus’s as its B2C hypermarkets and supermarkets, plus mall space leasing. It sells food, fresh produce, dry goods, and non-food items through its store network and online channels, supported by an omnichannel platform and private-label options. The company differentiates itself by combining a large wholesale ecosystem with a broad consumer retail footprint and a digital RetailTech stack that links stores, online services, and data-driven supply chain improvements, including partnerships with Cainiao and Microsoft. Its goal is to become a leading RetailTech player in Asia by expanding its omnichannel reach, optimizing supply chains, and growing its networks of stores, online services, and mall spaces.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Bangkok, Thailand

Founded

1988

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Simplify's Take

What believers are saying

  • 1Q2026 revenue hit 136.05 billion baht, with net profit 2.793 billion baht.
  • H1 2026 revenue reached 268.334 billion baht, while mall occupancy rose 4%.
  • Management plans 110 new Southeast Asia stores, expanding Thailand, Malaysia, and the Philippines.

What critics are saying

  • Q4 2026 Food Purveyor closing depends on Malaysian approvals and integration execution.
  • 2025 profit fell from weaker non-food sales and an IT system incident.
  • CP Axtra's premium Malaysia push faces entrenched Village Grocer rivals and share loss.

What makes CP Axtra unique

  • Makro and Lotus's combine Thailand wholesale scale with consumer grocery reach across channels.
  • The 4 March 2026 Food Purveyor deal adds premium Malaysia locations Lotus's lacks.
  • Q1 2026 online sales surged 27.6%, proving omnichannel execution beyond store traffic.

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Benefits

Health Insurance

Paid Vacation

Gym Membership

Performance Bonus

Company News

The Edge Media Group
Mar 4th, 2026
Thailand’s CP Axtra to buy The Food Purveyor for RM1.7 bil

Thailand’s CP Axtra Public Company Ltd is acquiring The Food Purveyor, which runs Village Grocer and Ben's Independent Grocer, for RM1.7 billion from private equity firm Navis Capital.