Senior Consultant
About the job
- Four to six years of experience working for or with a global brand in brand marketing, growth or brand consulting, or other relevant professional services.
- Excellent working knowledge of Microsoft Office, particularly PowerPoint and Excel.
- Create and improve solutions, producing high-quality work on assigned project sections with limited guidance and communicating effectively with clients about the work completed.
- Lead a workstream or part of a project and guide junior colleagues.
- Conduct analysis; design and analyze models and methodologies; translate data into strategy; and communicate with clients.
- Develop strategic recommendations and prepare client workshops.
- Improve project management skills through effective organization, time management, and multitasking.
- Coach and develop team members, sharing knowledge and skills to contribute to team growth.
- Lead briefing sessions, ask questions, report issues in role clarity or time limits early, and suggest solutions.
- Address complex client problems by understanding client questions, formulating hypotheses, conducting structured analysis, and developing strategic narratives and solutions.
- Review documents and interview stakeholders to understand client context, explain how analysis findings affect the client, and interpret and combine findings across Kantar data types.
- Engage clients, seek agreement, run workshops and discussions that support client decision-making, and deliver presentations to executive-level audiences.
- Run projects end to end with accountability for quality, track performance against key performance indicators, flag issues, suggest improvements, and manage day-to-day client relationships.
- Contribute to proposals, budgets, and approach development, and probe client needs to define solvable issues or tasks.
- Engage experts beyond the consulting team and use insights from their expertise in project work.
- Use Kantar data platforms to develop client solutions.
- Foster an inclusive and supportive project atmosphere, guide team members toward growth objectives, and navigate development discussions openly and fairly.
- Contribute to practice areas by creating content and proposing more efficient ways of working; support thought leadership and proposal development.
- French-speaking ability.
About the company
Kantar helps businesses understand and grow their brands through data, insights, and consulting. It offers a wide range of services from brand strategy and innovation to customer experience and media effectiveness, using a mix of advanced analytics, proprietary platforms, and human expertise to generate deep, actionable consumer insights. The core idea is to combine historical data with real-time analytics to predict trends and shape future strategies, including identifying effective advertising and optimizing marketing ROI. The company differentiates itself with its global reach and local market relevance, its long track record of data and frameworks for brand growth, and its ability to blend technology with expert guidance. Its goal is to enable clients to make informed decisions, drive growth, and stay ahead in a competitive consumer landscape.
Company Size
10,001+
Company Stage
Acquired
Total Funding
$3.1B
Headquarters
London, United Kingdom
Founded
2010
Get referred to Kantar
See people who can refer or advise you
Simplify's Take
What believers are saying
- September 2026 Media Reactions shows 75% of marketers raising AI-assistant investment.
- August 2026 brought Adhil Patel back, expanding Brand science and AI signals.
- H1 2026 adjusted EBITDA rose 11.1% to $138 million despite revenue pressure.
What critics are saying
- June 2026 net leverage hit 6.3x, leaving little room for misses.
- 2026 restructuring costs of $90 million and severance signal painful, ongoing integration.
- 6.3x leverage and maturities make 2027 refinancing an existential test.
What makes Kantar unique
- Kantar's MDS framework still anchors brand valuation decisions across categories.
- Converser combines AI moderation with 500+ qualitative practitioners across 60+ countries.
- Media Reactions 2026 tracks both consumer and marketer ad equity, sharpening media choices.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Hybrid Work Options
Mental Health Support
Paid Sick Leave
Paid Holidays
Growth & Insights and Company News
6 month growth
-10%1 year growth
-10%2 year growth
-10%India Direct Selling industry set to top Rs 25,000 cr in FY26. October 12, 2026 India's direct selling industry is set to cross ₹25,000 crore in FY26 with over 91 lakh active sellers, says an ADSEI & Kantar report. The Association of Direct Selling Entities of India (ADSEI) released the study at Bharat Mandapam in New Delhi, working with research firm Kantar. Direct selling skips the shop. Companies sell through independent individuals who deal with customers face to face. The industry earned Rs 23,522 crore in net revenue in FY25, growing about 7% a year on average. The report expects it to cross Rs 25,000 crore in FY26. More than 91 lakh people work as active sellers, and 47% of them are women, close to 43 lakh. About 69% are aged between 25 and 44. Over 32% say they earn steady income month after month. ADSEI patron Gautam Bali said the figure represents 91 lakh Indians who chose to 'bet on themselves', and that direct selling gives independent incomes, particularly to women in smaller towns and rural areas. India ranks 11th among the world's 15 largest direct selling markets. Wellness, personal care and cosmetics together bring in more than 86% of sales. With a share of 26.8%, North India is the largest region, followed by West India at 24.5%. Keeping sellers is a key worry. Bali said many leave before their businesses find their feet, and he called for better training, stronger governance and a firm commitment to consumer protection. The report calls the Consumer Protection (Direct Selling) Rules, 2021, an important step in formalising the sector. ADSEI President Dr Sanjeev Kumar said the body will keep working with the government on compliance and consumer trust. To build its estimates, ADSEI and Kantar used company disclosures, Ministry of Corporate Affairs filings and up to seven years of financial and operational data. They then tested the numbers through interviews, a seller survey and expert consultations, across business-as-usual, optimistic and pessimistic scenarios. Feeling overwhelmed by the markets? Let Tradz by EquityPandit be your guide. Its user-friendly app simplifies complex data and provides actionable trading signals. Download the app today and trade with confidence! Explore On Popular Screeners
Retail has two-pronged future, study predicts. Research finds shopping for staples will be done by AI and physical stores will become hubs of fun and discovery. 6 hours ago October 6, 2026 Photo illustration of digital shopping: Courtesy of Mars In the coming decade, routine runs for groceries and other stapes will become increasingly performed by agentic assistants, paving the way for a brick-and-mortar renaissance driven by discovery, play and community. That's the main finding of a just-released study initiated by snack giant Mars Inc. in tandem with consumer researchers Kantar and Synthesis. Together, the participants analyzed more than 180,000 global data signals - including stakeholder and expert interviews, channel and shopper publications, podcasts and global news - to pinpoint changing consumer demands that will redefine how people shop in the future. What they found is "the ever-evolving shopper journey will be defined by a transformational duality in this next era: * "Shopping will become a frictionless background service managed by agentic technology, freeing consumers to focus on what matters to them. * "Physical stores and digital platforms will feel less like supermarkets, convenience stores or typical online shopping, and more like immersive playgrounds designed for discovery and entertainment." Mars is quick to note that this change will impact it, along with virtually everyone else who sells goods to consumers. "We're standing on the brink of a retail revolution, one where people may never have to manually shop for household staples again. For a category like snacking, this is both an opportunity and a strategic challenge," said Neil Reynolds, Global Chief Customer Officer, Mars Snacking, whose products include Cheez-It, M&M's, Pringles and Snickers. "We've invested in significant research to understand how the shopper journey will evolve, and this research gives us a clear roadmap. But here's what's equally clear: No single company can solve this alone. The only path forward is to work hand-in-hand with retail customers and all partners who are ready to lead this transformation to drive consumer satisfaction and long-term growth across the entire ecosystem." As retailers and brands navigate this new landscape, they face a dual challenge: integrating into the predictive fulfillment systems that will power consumers' digital lives, while simultaneously transforming retail into connected, sensory-rich destinations that reward people for leaving their homes. Understanding this new ecosystem is no longer just a competitive advantage - it is essential for future growth, the study concludes. Click here for the full study, including a look at these three main characteristics that will define shopping in the future: * It will be effortless, with AI-powered background restocking. * It will be personal, with hyper-curated retail experiences. * It will be experiential, with immersive retail destinations. The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].
Kantar launches Kantar Experience Impact, powered by Qualtrics. Kantar, the world's leading brand intelligence business, has launched Kantar Experience Impact, powered by the Qualtrics(R) platform. The customer experience solution helps organisations connect customer experiences to brand strength and therefore decide where to invest for growth. Many organisations measure customer experience, brand tracking and operational data separately. As a result they struggle to see which experiences make the biggest impact on their brand. Kantar Experience Impact brings those perspectives together so that leaders can clearly link customer experience decisions to brand outcomes. The solution combines Kantar's Meaningful Different Salient framework, which underpins decades of brand growth research, with Qualtrics' Experience Management Platform(R) to show how experiences strengthen or weaken the perceptions that drive growth. It helps organisations benchmark performance against competitors, pinpoint what's influencing consumers, and choose the actions most likely to strengthen brand equity. For customer experience, marketing and insights leaders, this provides clear decision-making support: * Which touchpoints influence customer perceptions the most * Where competitors are creating strong experiences and how to close those gaps * How to build a compelling case for experience investment that will positively impact brand growth. Unlike traditional CX programmes that focus only on existing customers, Kantar Experience Impact combines the views of customers and non-customers to show how experiences shape brand perceptions across the whole market. It can also be enriched with voice of customer, operational and brand data so that organisations can understand what is happening and why. Early deployments have shown that distinctiveness is won or lost in a small number of moments. In one pilot for a European telco, the perception gap was sharpest among first-year customers, pointing to onboarding as a decisive point in shaping how that brand is judged. "We know that brands with meaningfully different experiences are 2.5 times more likely to significantly grow their market share. And while many organisations are collecting CX signals, too few understand how these shape their brand and connect to commercial outcomes. Kantar Experience Impact changes that. We've brought together Kantar's expertise in understanding how brands grow with Qualtrics power and scale to give organisations that clear picture so that for the first time, leaders can see not only how they're performing but exactly where to invest next for growth." - Mark Chamberlain, Global Head of Customer Experience at Kantar. "For too long, CX and brand teams have worked from different playbooks. Kantar Experience Impact brings them together. By pairing Kantar's proven understanding of how brands grow with Qualtrics' industry-leading Experience Management Platform, we're giving organisations an integrated view of how every interaction shapes the way their brand is perceived, and the confidence to act on it. It's a great example of what Kantar and Qualtrics can achieve together, and we're proud to bring it to market on World CX Day." - Adam Block, Chief Sales Officer, Qualtrics. Kantar Experience Impact has been developed in partnership with Qualtrics and is available through the Qualtrics platform and marketplace. It supports sectors where customer experience strongly influences growth, including retail, financial services, telecommunications, healthcare, travel and hospitality, and any category where customer experience plays a critical role in growth. Share the knowledge!
Armed Forces and scientists are India's most trusted professions: Ipsos. Kantar launches solution to guide customer experience investment. October 6, 2026 Kantar has launched Kantar Experience Impact, powered by the Qualtrics(R) platform. The customer experience solution helps organisations connect customer experiences to brand strength and therefore decide where to invest for growth. Many organisations measure customer experience, brand tracking and operational data separately. As a result they struggle to see which experiences make the biggest impact on their brand. Kantar Experience Impact brings those perspectives together so that leaders can clearly link customer experience decisions to brand outcomes. The solution combines Kantar's Meaningful Different Salient framework, which underpins decades of brand growth research, with Qualtrics' Experience Management Platform(R) to show how experiences strengthen or weaken the perceptions that drive growth. It helps organisations benchmark performance against competitors, pinpoint what's influencing consumers, and choose the actions most likely to strengthen brand equity. For customer experience, marketing and insights leaders, this provides clear decision-making support: * Which touchpoints influence customer perceptions the most * Where competitors are creating strong experiences and how to close those gaps * How to build a compelling case for experience investment that will positively impact brand growth. Unlike traditional CX programmes that focus only on existing customers, Kantar Experience Impact combines the views of customers and non-customers to show how experiences shape brand perceptions across the whole market. It can also be enriched with voice of customer, operational and brand data so that organisations can understand what is happening and why. Early deployments have shown that distinctiveness is won or lost in a small number of moments. In one pilot for a European telco, the perception gap was sharpest among first-year customers, pointing to onboarding as a decisive point in shaping how that brand is judged. Anand Parameswaran, Executive Director and Lead (West India), Kantar, said, "Kantar Experience Impact, powered by Qualtrics, represents a significant step forward in helping organisations connect brand and customer experience through a common language. By combining Kantar's Meaningfully Different framework with Qualtrics' technology, it provides a clearer understanding of the experiences that shape perceptions and drive meaningful differentiation. "For clients, this means moving beyond isolated CX metrics to a holistic view of how experiences influence brand equity, supported by richer signals, AI-powered insights, and clearer guidance on the moments that matter most. The result is a practical roadmap that helps turn customer feedback into action, linking experience improvements to stronger brand growth and commercial impact. Improved experiences are more likely to increase a brand's market share by 2.5x," Parameswaran said. Adam Block, Chief Sales Officer, Qualtrics, said, "For too long, CX and brand teams have worked from different playbooks. Kantar Experience Impact brings them together. By pairing Kantar's proven understanding of how brands grow with Qualtrics' industry-leading Experience Management Platform, we're giving organisations an integrated view of how every interaction shapes the way their brand is perceived, and the confidence to act on it. It's a great example of what Kantar and Qualtrics can achieve together, and we're proud to bring it to market on World CX Day." Kantar Experience Impact has been developed in partnership with Qualtrics and is available through the Qualtrics platform and marketplace. It supports sectors where customer experience strongly influences growth, including retail, financial services, telecommunications, healthcare, travel and hospitality, and any category where customer experience plays a critical role in growth.
Kantar launches Experience Impact to link customer experience with brand growth. The solution, powered by Qualtrics, helps organisations identify experiences that strengthen brand perceptions, benchmark competitors and prioritise investments. Reading Time: 2 mins read Mumbai: Kantar has launched Kantar Experience Impact, powered by the Qualtrics platform, a customer experience solution designed to help organisations connect customer experiences with brand strength and identify areas where investments can drive growth. The solution addresses a common challenge for organisations that measure customer experience, brand tracking and operational data separately, making it difficult to determine which experiences have the greatest impact on brand performance. Kantar Experience Impact brings these perspectives together by combining Kantar's Meaningfully Different Salient framework, which underpins its brand growth research, with Qualtrics' Experience Management Platform. The solution helps organisations assess how customer experiences strengthen or weaken brand perceptions, benchmark performance against competitors and identify actions that can strengthen brand equity. For customer experience, marketing and insights leaders, the solution provides visibility into which touchpoints influence customer perceptions most, where competitors are delivering stronger experiences and how organisations can build a case for experience investments linked to brand growth. Unlike traditional customer experience programmes that primarily focus on existing customers, Kantar Experience Impact incorporates the views of both customers and non-customers. This enables organisations to understand how experiences influence brand perceptions across the broader market. The solution can also incorporate voice-of-customer, operational and brand data, allowing organisations to understand both what is happening and the factors driving those outcomes. Early deployments have indicated that distinctiveness can be won or lost across a small number of critical moments. In a pilot involving a European telecommunications company, the largest perception gap was identified among first-year customers, highlighting onboarding as a key stage in shaping brand perceptions. "Kantar Experience Impact, powered by Qualtrics, represents a significant step forward in helping organisations connect brand and customer experience through a common language. By combining Kantar's Meaningfully Different framework with Qualtrics' technology, it provides a clearer understanding of the experiences that shape perceptions and drive meaningful differentiation. For clients, this means moving beyond isolated CX metrics to a holistic view of how experiences influence brand equity, supported by richer signals, AI-powered insights, and clearer guidance on the moments that matter most. The result is a practical roadmap that helps turn customer feedback into action, linking experience improvements to stronger brand growth and commercial impact. Improved experiences are more likely to increase a brand's market share by 2.5x," said Anand Parameswaran, Executive Director and Lead (West India), Kantar. "For too long, CX and brand teams have worked from different playbooks. Kantar Experience Impact brings them together. By pairing Kantar's proven understanding of how brands grow with Qualtrics' industry-leading Experience Management Platform, we're giving organisations an integrated view of how every interaction shapes the way their brand is perceived, and the confidence to act on it. It's a great example of what Kantar and Qualtrics can achieve together, and we're proud to bring it to market on World CX Day," said Adam Block, Chief Sales Officer, Qualtrics Developed in partnership with Qualtrics, Kantar Experience Impact is available through the Qualtrics platform and marketplace. The solution is aimed at sectors where customer experience has a significant influence on growth, including retail, financial services, telecommunications, healthcare, travel and hospitality.