Growth Marketing Manager

The Opportunity

Our Marketing team is growing and we’re looking for a Growth Marketing Manager, Creative to join us in our mission to help people get their best sleep. Are you always championing the power of creative in acquisition marketing? Do you believe that ads can be both highly efficient and brand-strengthening? Do you thrive living at the intersection of performance and creative? Are you driven by curiosity and love testing different messages and creative treatments to create the most impactful ads possible? If the answers here are “yes”, this could be the perfect role for you.

At Hatch, we believe that creative is the most powerful lever in our growth engine. We are looking for an analytical and growth-minded individual who has an eye for design and believes creative is king. This person will be responsible for working with Creative and Marketing to shape the creative strategy for our acquisition channels and drive our short-term performance while building a lasting brand. Ad creative is Hatch’s most visible customer touchpoint and this role shapes the way people connect with our brand and our products. 

We are hyper focused on making great marketing that connects with people and grows our business. We have big ambitions and need someone who is motivated, resourceful, and excited to constantly develop and ideate on new ad concepts to scale our growth channels. This role will report to the Senior Growth Marketing Manager. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

Who You Are

• 3+ years of experience in a growth marketing role with a proven track record in driving performance through innovative creative strategies. Ecomm experience is a plus
• Working experience in marketing platforms like Meta Ads Manager, TikTok Ads Manager, Google Ads, Amazon campaign, Google Analytics etc. to pull creative performance analytics 
• Analytical. You like to understand the expected outcome, get the context, work entrepreneurially to get it done, measure the impact, learn and iterate.
• Organized with strong project management skills. You are able to multitask effectively, keep requests moving to ensure timely delivery of assets, and comfortable working in tools like Airtable, Asana etc.
• Extremely detail-oriented. You have a sharp eye and make sure that every iteration is better than the last
• Collaborative. Your work doesn’t stop when you finish writing a brief. You enjoy working through ideas and revisions with art directors and editors to produce ads that stand out.
• Always on the lookout for creative inspiration. You regularly find compelling creative approaches that you can adapt for the Hatch brand. You dive into all creative resources to find fresh assets.
• Familiar with the dynamics of a fast-paced (and fast-growing) company, and the importance of clear communication
• Curious. You don’t hesitate to dive into new tools and tech and figure out how best to utilize them to grow the business. 

What You’ll Do

Within 30 days:

• Get familiar with brand’s core values, identity, marketing mix, audiences, and product messaging
• Build foundational relationships with your cross-functional partners and peers across Creative, Integrated Marketing, Enterprise Sales, Social, Marketing Ops, Lifecycle, and Analytics
• Review our current ad creative process and audit acquisition channels to find creative optimization opportunities to grow the direct business (.co and Amazon).
• Find consumer insights and trends across the internet to test in acquisition creative and work with Growth Art Directors to develop ads that connect to current conversations taking place on social platforms
• Manage Growth Creative Airtable and serve as primary contact for day to day Growth Marketing creative needs for internal and external partners

Within 60 days:

• Own creative briefs for all ads, video, and landing pages. Be well versed in acquisition creative and how to best combine brand and direct response principles. 
• Closely monitor and measure creative performance on all channels. Create a strategic testing framework and establish a feedback loop to increase creative efficiency via rapid testing
• Strategize and develop highly converting creative to fuel all growth channels including Amazon, Meta, TikTok, YouTube, direct mail, affiliate partnerships, etc. 
• Collaborate closely with art directors, designers, copywriters, and content creators to bring highly performant ad creative to life for evergreen and seasonal campaigns
• Dive into audience research and develop a framework to test key insights in ad creative that will help us better identify the most effective messages for acquisition

After 6 months:

• Regularly present ad creative performance and share test results with cross-functional partners while building a catalog of previous learnings
• Be a key player in bringing evergreen and brand campaign creative to life across all acquisition channels
• Increase our creative ad volume across all acquisition channels