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Full-Time

Growth Marketing Media Manager

Updated on 10/10/2024

Hatch

Hatch

51-200 employees

Develops technology for improving sleep quality

Consumer Software
Consumer Goods

Mid

Remote in USA + 1 more

More locations: Remote in Canada

Must be based in the United States or Canada.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree required (Business, Marketing is a plus)
  • 3+ years of experience in a marketing role with an emphasis on creative strategy and operation
  • Experience in various project management tools like Airtable, Asana etc.
  • Working experience in marketing platforms like Meta ads manager, TikTok Ads Manager, Google Ads, Amazon campaign, Google Analytics etc. to pull creative performance analytics
Responsibilities
  • Get familiar with brand’s core values, identity, marketing mix, audiences, and product messaging
  • Build foundational relationships with your cross-functional partners and peers across Creative, Integrated Marketing, Enterprise Sales, Social, Marketing Ops, Lifecycle, and Analytics
  • Review our current growth creative process and audit acquisition channels to find creative optimization opportunities to grow the direct business (.co and Amazon)
  • Manage Growth Creative Airtable and serve as primary contact for day to day growth creative needs
  • Own creative briefs for all ads, video, and landing pages. Be well versed in acquisition creative and how to best combine brand and direct response
  • Closely monitor and measure creative performance on all channels. Create a testing framework and feedback loop to increase efficiency via rapid testing and inform cross-functional partners on learnings
  • Strategize and develop highly converting creative to fuel all growth channels including Amazon, Meta, TikTok, YouTube, direct mail, affiliate partnerships, prospecting CRM etc.
  • Be a key player in bringing evergreen and brand campaign creative to life across all acquisition channels
  • Increase our creative ad volume across all acquisition channels

Hatch focuses on enhancing sleep quality through technology-driven devices suitable for all ages, from newborns to adults. Their main products, Hatch Rest and Hatch Restore, are designed to help families improve their sleep, and they have already assisted over half a million families. Hatch sells its products directly to consumers via its website and offers a subscription service that provides tailored sleep solutions, including personalized routines and exclusive content for better sleep hygiene. What sets Hatch apart from competitors is its emphasis on user-friendly technology that integrates easily into daily life, along with a 60-night money-back guarantee and a one-year warranty, which helps build customer trust. The company's goal is to make sleep easier and more effective for everyone.

Company Stage

Series C

Total Funding

$48.8M

Headquarters

Menlo Park, California

Founded

2014

Growth & Insights
Headcount

6 month growth

2%

1 year growth

18%

2 year growth

67%
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Simplify's Take

What believers are saying

  • The launch of the Rest 2nd Gen demonstrates Hatch's commitment to continuous product innovation, potentially attracting a broader customer base.
  • The introduction of the Hatch Board of Experts enhances the company's credibility and offers valuable insights for product development and customer education.
  • Hatch's broad market appeal, from parents to individuals with sleep disorders, provides significant growth opportunities in the expanding sleep solutions market.

What critics are saying

  • The competitive sleep solutions market requires Hatch to continuously innovate to maintain its edge over traditional and tech-based competitors.
  • Reliance on direct-to-consumer sales channels may limit market reach compared to competitors with broader retail distribution networks.

What makes Hatch unique

  • Hatch focuses on integrating advanced technology into sleep solutions, setting it apart from traditional sleep aid products.
  • The company's dual revenue model of direct device sales and subscription services for personalized sleep routines provides a diversified income stream.
  • Hatch's strong emphasis on user-friendly products and risk-free trials with a 60-night money-back guarantee and one-year warranty builds consumer trust and satisfaction.