Full-Time

Growth Marketing Manager

Creative

Posted on 10/17/2024

Hatch

Hatch

201-500 employees

Develops technology for improving sleep quality

Consumer Software
Consumer Goods

Mid

Remote in USA + 1 more

More locations: Remote in Canada

Must be based in the United States or Canada; availability during PST/PDT hours preferred.

Category
Art, Graphics & Animation
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Asana
Google Analytics
Requirements
  • 3+ years of experience in a growth marketing role with a proven track record in driving performance through innovative creative strategies. Ecomm experience is a plus
  • Working experience in marketing platforms like Meta Ads Manager, TikTok Ads Manager, Google Ads, Amazon campaign, Google Analytics etc. to pull creative performance analytics
  • Analytical. You like to understand the expected outcome, get the context, work entrepreneurially to get it done, measure the impact, learn and iterate.
  • Organized with strong project management skills. You are able to multitask effectively, keep requests moving to ensure timely delivery of assets, and comfortable working in tools like Airtable, Asana etc.
  • Extremely detail-oriented. You have a sharp eye and make sure that every iteration is better than the last
  • Collaborative. Your work doesn’t stop when you finish writing a brief. You enjoy working through ideas and revisions with art directors and editors to produce ads that stand out.
  • Always on the lookout for creative inspiration. You regularly find compelling creative approaches that you can adapt for the Hatch brand. You dive into all creative resources to find fresh assets.
  • Familiar with the dynamics of a fast-paced (and fast-growing) company, and the importance of clear communication
  • Curious. You don’t hesitate to dive into new tools and tech and figure out how best to utilize them to grow the business.
Responsibilities
  • Get familiar with brand’s core values, identity, marketing mix, audiences, and product messaging
  • Build foundational relationships with your cross-functional partners and peers across Creative, Integrated Marketing, Enterprise Sales, Social, Marketing Ops, Lifecycle, and Analytics
  • Review our current ad creative process and audit acquisition channels to find creative optimization opportunities to grow the direct business (.co and Amazon).
  • Find consumer insights and trends across the internet to test in acquisition creative and work with Growth Art Directors to develop ads that connect to current conversations taking place on social platforms
  • Manage Growth Creative Airtable and serve as primary contact for day to day Growth Marketing creative needs for internal and external partners
  • Own creative briefs for all ads, video, and landing pages. Be well versed in acquisition creative and how to best combine brand and direct response principles.
  • Closely monitor and measure creative performance on all channels. Create a strategic testing framework and establish a feedback loop to increase creative efficiency via rapid testing
  • Strategize and develop highly converting creative to fuel all growth channels including Amazon, Meta, TikTok, YouTube, direct mail, affiliate partnerships, etc.
  • Collaborate closely with art directors, designers, copywriters, and content creators to bring highly performant ad creative to life for evergreen and seasonal campaigns
  • Dive into audience research and develop a framework to test key insights in ad creative that will help us better identify the most effective messages for acquisition
  • Regularly present ad creative performance and share test results with cross-functional partners while building a catalog of previous learnings
  • Be a key player in bringing evergreen and brand campaign creative to life across all acquisition channels
  • Increase our creative ad volume across all acquisition channels

Hatch focuses on enhancing sleep quality through technology-driven devices suitable for all ages, from newborns to adults. Their main products, Hatch Rest and Hatch Restore, are designed to help families improve their sleep, and they have already assisted over half a million families. Hatch sells its products directly to consumers via its website and offers a subscription service that provides tailored sleep solutions, including personalized routines and exclusive content for better sleep hygiene. What sets Hatch apart from competitors is its emphasis on user-friendly technology that integrates easily into daily life, along with a 60-night money-back guarantee and a one-year warranty, which fosters customer trust. The company's goal is to make sleep easier and more effective for everyone, establishing a strong presence in the sleep solutions market.

Company Stage

Series B

Total Funding

$26.4M

Headquarters

Menlo Park, California

Founded

2014

Growth & Insights
Headcount

6 month growth

7%

1 year growth

16%

2 year growth

76%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in sleep tracking boosts demand for Hatch's advanced monitoring features.
  • Rise of telehealth opens avenues for Hatch's remote sleep coaching services.
  • Increased consumer spending on wellness drives demand for Hatch's premium sleep solutions.

What critics are saying

  • Intense competition in the sleep technology market could impact Hatch's market share.
  • Rapid technological advancements may require constant innovation from Hatch to stay relevant.
  • Economic downturns could affect consumer spending on non-essential wellness products.

What makes Hatch unique

  • Hatch offers innovative sleep solutions for all ages, from newborns to adults.
  • The company integrates technology with user-friendly products for seamless daily routine integration.
  • Hatch provides a 60-night money-back guarantee and a one-year product warranty.

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