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LABHOUSE

Develops and publishes AI-powered mobile apps

Growth Marketing Manager

Full-Time
No salary listed
Mid
Bachelor's
Remote in Spain
RemoteRemote within Spain; Barcelona-based employees are expected to work from the office at least two days per week.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • A degree in Marketing, Business Administration, Economics, Statistics, or a related field, or equivalent hands-on experience.
  • Demonstrable experience managing a budget in at least one acquisition channel: Apple Search Ads, Google Ads Search, Google Display, Programmatic Marketing, Meta, AppLovin, YouTube, Unity Ads, TikTok, user-generated content, or Influencer Marketing.
  • Ability to demonstrate with concrete data the investment amount, timeframe, and growth results produced by campaign activity.
  • Hands-on experience with the tracking, attribution, and analytics stack tied to the relevant channel, such as mobile measurement partners, Google Analytics 4, advertising platform dashboards, or business intelligence tools.
  • Ability to resolve complex technical challenges through strong problem-solving and analytical skills.
  • An eye for detail and a product-first mindset focused on creating exceptional user experiences.
  • Ability to work autonomously and take ownership of projects.
  • Excellent spoken and written English.
  • Ability to collaborate effectively with cross-functional engineering, product, and marketing teams.
Responsibilities
  • Manage and scale investment in the channel of expertise, with direct ownership of budget and results.
  • Define and execute the acquisition strategy for the channel, including segmentation, creative development, testing, bid optimization, and budget optimization.
  • Report rigorously on performance using customer acquisition cost, return on ad spend, lifetime value, and incrementality, and make data-driven decisions.
  • Collaborate with Product, Creative, and Data to continuously improve channel performance.
  • Identify opportunities to expand into adjacent channels when business needs require it while maintaining focus on the core area of expertise.
Desired Qualifications
  • Experience in a second acquisition channel beyond the main channel.
  • Background in digital product, mobile app, or e-commerce environments with a growth focus.
  • Familiarity with creative testing and user-generated-content or influencer-content production.

About the company

Labhouse in Barcelona creates and publishes AI-powered mobile apps for productivity and entertainment, guiding ideas from concept to market launch. Its team has 15+ years of experience across video games, SaaS, and entertainment, led by the founders of Social Point. Self-funded and based at Pier 01, Labhouse handles its marketing and publishing in-house, with a focus on performance marketing; apps include Summary AI, Super Chat, Invoice Fly, and Notespace, collectively achieving over 100 million downloads. The goal is to turn innovative AI-powered ideas into widely adopted consumer apps and expand their reach in global app markets.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Barcelona, Spain

Founded

2022

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Simplify's Take

What believers are saying

  • Summary AI received multiple 2026 updates, including version 2.20.0 on September 21.
  • Labhouse claims over 100 million downloads, proving strong consumer acquisition.
  • In-house marketing and publishing speed launches and protect margins better than agencies.

What critics are saying

  • Otter, Fireflies, and Notta compress pricing and features in 2026.
  • Summary AI updates in September 2026 show maintenance, not breakout enterprise momentum.
  • If subscription growth stalls, Labhouse's self-funded model faces a hard shutdown path.

What makes LABHOUSE unique

  • Founded by Social Point cofounders Andrés Bou and Horacio Martos, since 2022.
  • Labhouse ships its own AI mobile apps, not client services, from Barcelona.
  • Summary AI and Invoice Fly give it consumer distribution across productivity categories.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Hybrid Work Options

Growth & Insights

Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

5%