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LABHOUSE

Develops and publishes AI-powered mobile apps

Growth Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in SpainNo salary listed

About the Job

Requirements

  • Demonstrable experience managing a budget in one acquisition channel: Apple Search Ads, Google Ads Search, Google Display, Programmatic Marketing, Meta, AppLovin, YouTube, Unity Ads, TikTok, user-generated content, or influencer marketing.
  • Ability to demonstrate with concrete data how much was invested and what growth the investment produced, including figures, timeframes, and results.
  • Hands-on experience with tracking, attribution, and analytics tools associated with the channel, such as mobile measurement partners, Google Analytics 4, ad platform dashboards, or business intelligence tools.
  • Strong problem-solving and analytical skills, including the ability to resolve complex technical challenges.
  • Attention to detail and a product-first mindset, with an interest in creating strong user experiences.
  • Self-driven and entrepreneurial approach, with ability to work autonomously and take ownership of projects.
  • Excellent spoken and written English.
  • Ability to collaborate with cross-functional teams, including engineering, product, and marketing.

Responsibilities

  • Manage and scale investment in the area of expertise, with direct ownership of budget and results.
  • Define and execute the acquisition strategy for the channel, including segmentation, creative development, testing, and bid and budget optimization.
  • Report on performance using customer acquisition cost, return on ad spend, lifetime value, and incrementality, and make data-driven decisions.
  • Collaborate with Product, Creative, and Data to continuously improve channel performance.
  • Identify opportunities to expand into adjacent channels when needed while maintaining focus on the core area of expertise.

Desired Qualifications

  • Experience in a second acquisition channel beyond the primary channel.
  • Background in digital product, apps, or e-commerce environments with a growth focus.
  • Familiarity with creative testing and user-generated content or influencer content production.

About the Company

LABHOUSE

Develops and publishes AI-powered mobile apps

Labhouse designs, builds, and publishes AI-powered mobile apps for productivity and entertainment, taking ideas from concept through development to market release. Its apps use artificial intelligence to boost user productivity and fun, and the company handles publishing and performance marketing in-house, sometimes using subscriptions. With founders of Social Point and over 15 years in games, SaaS, and entertainment, Labhouse combines a strong track record with end-to-end control from idea to market. Its goal is to turn innovative ideas into widely adopted AI-powered apps and grow their reach in global app markets.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Barcelona, Spain
Founded
2022

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