We’re rethinking homes for how people really live, and we’re looking for a Product Manager to join our team to help shape the future of living - one thoughtful detail at a time.
From the first ad impression through to the repeat purchase, you will play a critical role in how we acquire customers and keep them. This role owns many of the products behind both ends of that journey: our acquisition and retention stacks. In an e-commerce-heavy, AI-era environment, that means translating business goals into clear requirements, shipping fast, and quantifying impact – while keeping our platforms fast, reliable, and scalable.
This is a player-coach role: you'll own and deliver products hands-on, and mentor junior colleagues while upholding our release standards.
What you'll be doing:
What you need to succeed:
Castlery designs and sells furniture directly to consumers, creating high-quality pieces that solve real-life living needs. Its products focus on practical features like maximizing storage in small city apartments and kid-friendly sofas, combining thoughtful design with craft and versatility. The company controls design, production, supply chain, and delivery across its growing global markets, using a mix of digital and physical retail touchpoints to reach customers. Unlike some peers that chase trends, Castlery prioritizes people-first design and purposeful function, aiming to make homes more liveable for more people worldwide.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
2013
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Immersive retail faces ROI test as retailers seek measurable results. Data helps track whether campaigns change customer behaviour. Retailers are looking beyond customer engagement to measure whether immersive experiences drive sales and change behaviour, according to industry leaders. Speaking at a panel discussion at the Retail Asia Summit 2026 in Singapore, Leah Howatson, general manager for international markets at Castlery, said the furniture retailer has pulled back on curated events after finding they did not justify the investment. Join Retail Asia community "It tells such a great story and it builds a really deep relationship, but it's just not scalable," Howatson said, adding that the events took a long time to organise, were hard to fill, and produced content that did not connect with customers online. Castlery instead prioritises an omnichannel approach. She said Singapore is more than 70% offline, whilst the UK is fully online and the US more than 90% online. Customer carts sync between the website and stores, so a shopper who browses online can be served by a sales assistant in store, and a cart built in store can be sent to the customer to buy later. Joanne Soh, head of consumer marketing and e-commerce at The Shilla Duty Free, said any experience can become costly theatre if it is not paired with a conversion touchpoint. She cited a Zootopia character meet-and-greet at Changi Airport last Christmas, which was combined with gamification across terminals to bring shoppers into stores. Henry Christian, head of loyalty, marketing and partnerships at Metro Singapore, said new concepts should start from a customer problem rather than a product, pointing to Sleep Lab. The lab was launched on World Sleep Day on 15 March, which is built around helping shoppers sleep better rather than only selling mattresses. Metro tracks input metrics, such as whether people are talking about a concept and whether brands want to participate, alongside sales as the output metric, he said. "Just whipping up discounts is the easy way to attract customers," Christian said, describing discounting as a shortcut. Metro instead seeks to understand what customers value, determine whether the concept changes their behaviour and assess whether the benefits are sustainable. Service also remains central to what Metro wants to be known for, including through its new concepts, he said. Ben Wong, general manager for Southeast Asia and Hong Kong at Adyen, said the impact of a bad experience outweighs that of a good one. He recommended retailers measure checkout speed, checkout conversion, and cross-channel spending. Rajiv Singh, head of retail media network at FairPrice Group, said data-led campaigns can shift behaviour. In a campaign with Singapore's Health Promotion Board, FairPrice moved 12% of about half a million shoppers buying selected products to lower-sodium equivalents. Singh said the board is now doubling the campaign's scale. FairPrice has also deployed about 3,000 smart trolleys across selected outlets, with a wider rollout planned for 2027. The trolleys guide shoppers to products and serve personalised offers through the FairPrice app. Singh said artificial intelligence can bring speed and scale, but only if the fundamentals are sound. "We must make sure that the fundamentals [are] proper, otherwise you're just putting lousy stuff at scale," he said. The panel was moderated by David Zhang, regional market insight manager for services, channels, consumers and economies at Euromonitor International.
Furniture brand Castlery launches debut designer collection with Queer Eye star Tan France. The Castlery x Tan France Collection marks the first designer collection by the Singapore furniture brand. Published Aug 06, 2026, 10:00 PM Updated Aug 06, 2026, 10:00 PM * Singapore furniture brand Castlery has launched its first designer collection with TV personality Tan France. * The collection features 18 pieces including sofas and lamps, priced from $39 to $9,394. * Tan France's designs reflect his British and South Asian heritage, with names and motifs inspired by South Asian culture and his personal connections. AI generated Singapore furniture brand Castlery has launched its first-ever designer collection in collaboration with British-American television personality and fashion designer Tan France. The new 18-piece Castlery x Tan France Collection includes larger furniture items such as sofas and dining tables, as well as accessories like side tables and lamps. Prices start from $39 for cushion covers and go up to $9,394 for a six-piece L-shape sectional sofa in leather. France, 43, is best known for appearing on Netflix reality programmes such as Queer Eye (2018 to 2026) and Next In Fashion (2020 to 2023). Before his television career, he was a successful fashion designer in the United States. The collaboration with Castlery is his first foray into designing interior decor. It also led to his first visit to Singapore in May 2025, where he promptly fell in love with the country's "immaculate" cleanliness as well as local bakery chain Tiong Bahru Bakery's salted egg cruffins. "Tiong Bahru Bakery really is doing the Lord's work," France said with a laugh during a teleconference with local media on Aug 6. It took place right after a launch event for the Castlery x Tan France Collection in New York City, where Castlery opened its first US store in May. During the session, he also took the time to shout out some other Singapore brands that he loves: bags and accessories label Pedro, sister brand Charles & Keith ("they have these shades that I'm obsessed with") and indie fashion label Graye ("my kids are mostly now dressed in them"). France is married to American artist Robert France, with whom he has two sons, aged five and three.
Best Modular Furniture for Small Spaces (2026): Castlery recognized for compact modular sofas & tables by Consumer365. PR Newswire NEW YORK, June 1, 2026 /PRNewswire/ - Castlery has been recognized by Consumer365 for its modular furniture collections designed to address the growing demand for flexible, space-saving home solutions. The recognition highlights Castlery's range of modular sofas and storage units that adapt to compact living environments without compromising on design. Best Modular Furniture for Small Spaces * Castlery - a modern furniture brand known for its modular designs, offering adaptable sofas and storage solutions that can be reconfigured to suit evolving spaces and everyday living needs. As urban living spaces continue to shrink and multifunctional homes become more common, modular furniture has gained traction as a practical solution. Castlery's collections reflect this shift, offering configurable pieces that can evolve alongside changing layouts and lifestyle needs. Why Modular Furniture Matters in Small Spaces Modular furniture is increasingly relevant for apartments and smaller homes where space efficiency is a priority. Unlike traditional fixed furniture, modular designs allow users to reconfigure layouts based on room size, function, or preference. Key advantages include: * Adaptability: Sections can be rearranged or expanded to fit different room layouts * Space optimization: Pieces can be scaled up or down depending on available space * Multi-functionality: Components such as ottomans or side tables can serve multiple purposes * Long-term usability: Furniture can evolve with changing needs, reducing the need for replacement This flexibility makes modular systems particularly suited to urban living, where layouts often require furniture to serve more than one role. Jonathan Collection: Configurable Comfort for Everyday Living The Jonathan Collection is designed around modular seating that balances simplicity with flexibility. Its low-profile silhouette and clean lines allow it to integrate into a range of interior styles, from minimalist to contemporary. The collection's modular structure allows users to build configurations that suit both compact and larger spaces. Individual components such as armless seats, corner units, and chaise sections can be combined to create layouts tailored to specific room dimensions. This adaptability makes the Jonathan Collection a practical option for users who may need to reconfigure their living space over time, such as moving from a smaller apartment to a larger home. Arcadia Collection: Modular Storage with Visual Impact The Arcadia Collection focuses on modular storage solutions that combine functionality with display-oriented design. Characterized by its arched forms, the collection is intended to serve both as storage and as a visual focal point.
Castlery wins two Red Dot awards. Castlery, the global furniture design brand, has been awarded with a Red Dot in the Red Dot Award: Product Design 2026 for the Hugg Collection and Tovi Collection. One of the world's most internationally respected design competitions, the Red Dot Award is judged by a jury of global experts and is widely regarded as a benchmark of design excellence across industries. The Red Dot win secures a rare hat-trick, marking Castlery's third major accolade for the Hugg collection, following its success at the Good Design Award 2025 (Japan) and the iF Design Award 2026. The same iF cycle also recognised Castlery's Mori Collection and Lira Dining Chair, further validating the brand's design authority on the world stage. This continued recognition reflects the brand's core belief that great design begins with people: guided by a design philosophy of inventiveness, versatility, and craft. "Winning recognition from the Red Dot Award: Product Design, iF Design Award, and Good Design Award juries in the same cycle is a meaningful milestone for us, and clear signal that the direction we've been taking is holding up," said Declan Ee, Castlery Co-Founder. "The questions that drive us have always been simple: what makes something comfortable enough for everyday use, what actually lasts, and what earns its place in a home rather than just looking good on a stage." "Our goal has been to create furniture that works as hard as the people living with it. Awards like this aren't a finish line, they are a checkpoint and a constant reminder to stay close to our core." Designing for evolving homes Castlery's recognition at the Red Dot Awards reflects how good design must do more than look beautiful; it must work harder for the people who live with it. As homes grow smaller and routines grow more fluid, the demand for furniture that adapts, maximises space, and serves multiple functions has never been greater. These awards affirm that Castlery's design philosophy, rooted in solving real challenges of contemporary living in compact urban apartments and flexible, ever-changing spaces, is not only relevant, but resonant. For Castlery, this recognition is less about accolades and more about validation that thoughtful, purposeful design can meaningfully improve how people live at home. Tovi Collection, Hugg Collection Inspired by 1970s lounge forms, the modular Tovi Collection channels the era's signature low-slung, relaxed sensibility through a sophisticated, structured lens. Its generous padding and sturdy enclosed base work together to maintain a permanent architectural silhouette that is inviting and grounded without sacrificing form. Built for flexibility, the straight and curved modules connect via integrated alligator clips for effortless custom configurations without additional tools, while the armless design and curved segments offer a softer, more adaptable footprint than traditional boxy systems. Designed in response to compact living, the Hugg Collection reimagines the everyday coffee table into a social anchor for modern homes. The Hugg reclaims this centerpiece through its user-focused functionality, featuring nested ottomans that slide seamlessly beneath the tabletop to maintain a clean, compact footprint while providing hidden seating or a footrest. The Red Dot wins for Tovi and Hugg mark the latest chapter in Castlery's continued commitment to designs that are inventive, crafted and versatile and truly resonates with the way people live.
Castlery just spent 7 figs to open its first US store. Here's the bet they're making. * Angelynn T. * 25 Mar 2026 The brand expects the store to break even in two years. Singaporean furniture retailer Castlery will open a showroom in New York on May 15, making it one of the very few homegrown companies to establish a permanent retail presence there. This marks the next phase of growth for the company in the United States, following six years of operating online-only in the market. Co-founder Declan Ee called the brick-and-mortar flagship outlet, a first in the US, as a "natural progression" from its digital retail model. "The goal was always to create a best-in-class experience for our customers... and the final piece of this experience is completed when we have an offline store," he said. The 3,000-square-foot showroom in Manhattan's Chelsea neighbourhood represents a seven-figure investment on a 10-year lease. Ee's team scouted over 200 sites over two years before choosing this one. The showroom features 17 fully furnished room settings and a complimentary interior styling service that will advise customers on space planning, furniture selection and interior layout. Ee told The Business Times that he expects the store to break even within 1.5 years to 2 years, or even within a year if sales are strong. The opening of the store in the Big Apple marks Castlery's fourth showroom worldwide, following the opening of its third in Brisbane last Aug. Its Sydney store was set up in 2024 and expanded in 2025, while its 24,000 sq ft flagship store in Liat Towers was established in 2022. Castlery is in 5 markets, with most sales coming from the US. Castlery was founded in 2013 by Ee and his co-founders, Fred Ji, Zhou Zhiwei and Travers Tan, as a digital retail furniture brand. It currently employs more than 500 staff worldwide, with 200 in its Singapore headquarters. To date, the brand has sold more than 1 million pieces of furniture and introduced more than 7,000 products. The label prides itself on affordable, consistent pricing worldwide, ranging from S$399 for a swivel chair to S$2,499 for a leather recliner. Its first overseas foray came in 2017, when it entered Australia, a market 10 times bigger than Singapore at the time, according to the founders. The brand entered the US in 2019 during the COVID-19 pandemic as an online brand, starting with two warehouses in New Jersey and Los Angeles, California. Today, Castlery reaches all 50 states from six US warehouses, with the addition of sites in Seattle and Georgia in 2023, and then Texas and Chicago in 2024. Ee noted that this has reduced delivery times to its US customers, many of whom rent their homes and need furniture delivered with short lead times. "We were very aggressive in the first two to three years, when we were scaling the business online in the US," he said. The US currently makes up Castlery's largest market by contributing to 65% of the company's overall sales. Australia comes in second at 17%, followed by Singapore at 15%. The UK and Canada, where Castlery expanded online in 2025, make up the remaining 3%. The New York store will serve as a testing ground amid evolving market conditions. With this offline expansion, Ee said Castlery will take a "measured" approach given evolving global developments and geopolitical tensions. The New York showroom will be a testing ground for Castlery before it decides to commit to more showrooms in the country. Well aware of New York's competitive retail scene with players such as West Elm and Crate & Barrel that have multiple outlets, Ee acknowledged that this will give consumers plenty of options. "There's a lot of room for us to grow in the US, but we're taking things step by step because one's perspective changes after opening the first store. You get data, you see how customers react and their basket size - all these things," he explained. As with other foreign companies in the US, Castlery was hit hard by US President Donald Trump's "Liberation Day" baseline tariffs in 2025. This was on top of duties on certain furniture imports, such as upholstered furniture and kitchen cabinets. As more than half the brand's products were being manufactured in China and then shipped directly to US customers, Castlery saw its Chinese imports slapped with the highest tariff rates of close to 30%. Castlery has since diversified its supply chain to reduce its exposure to tariffs. It has moved some of its manufacturing from China to places such as Vietnam, Thailand, and India, leaving only about 20% of its production in China today. After diversifying its supply chains, Ee said production costs have risen, given higher minimum-order quantities. This has caused profits to fall by 1% to 3%, which Ee noted is not a negligible amount for a growing furniture brand that typically enjoys margins of 4% to 8%. The tariffs also created consumer uncertainty, leading to a six-month dip in sales, though they have since recovered. Besides the tariffs, geopolitical tensions have put additional pressure on Castlery's bottom line. Rising fuel prices amid the ongoing Middle East conflict have squeezed its profit margins. Taking all these factors into account, Ee expects Castlery's revenue growth for the current FY2026 ending in Mar to be "flat or in the single-digit" range, down from FY2025's 10% to 15% year-on-year growth. A step closer to Castlery's global ambitions. That said, Ee is still "cautiously optimistic" about Castlery's growth prospects. "We control what we can. You don't know where the wind will blow, so you build the sail to catch it," he said. "In our case, it's about being close to the customer and creating products that they would want to buy, even in difficult economic times." The opening of the New York store brings the brand a step closer to its global ambitions. By 2029, Ee aims to have eight to 12 showrooms in key cities worldwide, including Washington, D.C, Los Angeles, San Francisco and Seattle, as well as in Melbourne and Perth in Australia. Ee is actively scouting for retail locations in London as well, seeing Castlery's UK online sales double month-on-month until Nov 2025 following a pop-up it held at the London Design Festival in Sep that year. Ee explained: "Unlike the US, there are not so many big furniture brands in the UK. So we think there's space for us to enter the market, not to mention that the sales pick-up from customers has been very encouraging." Achieving its expansion plans would place Castlery "on track" to evolve from a digital-first furniture retailer into a "proper global retail brand." "If we're nationwide (in a single market), it gives customers a sense of assurance that we're not just an online challenger brand, but a serious operator." Featured Image Credit: Castlery