Director Product Marketing

Job Description

Renesas is seeking a strategic and technically credible Director of Product Marketing to lead the global business, portfolio, and go-to-market strategy for next-generation PMIC solutions serving Edge AI and Physical AI platforms. The role will connect customer power requirements with differentiated product roadmaps across AI PCs, robotics, smart vision, industrial AI, AR/VR/XR, edge servers, and autonomous systems. The successful candidate will combine power-management expertise, semiconductor business leadership, strong customer engagement, and executive-level communication.  

          Key Responsibilities  

• Own the global business strategy, multi-year growth plan, revenue outlook, and portfolio priorities for Edge AI PMIC solutions.  

• Define market segmentation, target applications, TAM/SAM/SOM, competitive positioning, pricing strategy, and investment recommendations.  

• Lead PMIC roadmap definition for AI PCs, robotics, autonomous machines, smart cameras, industrial AI, AR/VR/XR, edge servers, and intelligent networking.  

• Translate customer and platform requirements into product specifications, cost targets, launch priorities, and business cases.  

• Drive customer engagement with strategic OEMs, ODMs, processor vendors, and ecosystem partners from early architecture through design win and production ramp.  

• Partner with Sales on account strategy, opportunity qualification, funnel reviews, forecasting, and design-win conversion.  

• Collaborate globally with Engineering, Applications, Systems, Operations, Finance, and regional marketing teams.  

• Present market trends, competitive intelligence, portfolio performance, and strategic recommendations to senior leadership.  

• Build and mentor a high-performing product marketing organization as business scope expands 

Qualifications

• Bachelor’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Power Electronics, or a closely related technical field.  

• Advanced technical degree or MBA is preferred.  

           Industry and Business Experience  

• 15+ years of semiconductor industry experience, including 10+ years in product marketing, product line management, business management, strategic marketing, or technical marketing.  

• At least 5 years of direct responsibility for product portfolio revenue, gross margin, pricing, roadmap, and lifecycle decisions.  

• Demonstrated success taking semiconductor products from market requirements and business case through launch, design wins, qualification, and volume production.  

• Experience developing market models, revenue forecasts, product investment proposals, and executive-level portfolio reviews.  

• Proven record of working with global Sales, R&D, Applications, Operations, and Finance organizations.  

• Experience engaging senior technical and business leaders at OEMs, ODMs, semiconductor platform companies, or major ecosystem partners.  

          Technical  

• Strong working knowledge of PMIC architectures, multi-rail power trees, buck/boost/buck-boost conversion, multi-phase regulation, power sequencing, telemetry, protection, and thermal tradeoffs.  

• Understanding of CPU, GPU, NPU, AI accelerator, memory, and high-speed interface power requirements, including dynamic load behavior and power optimization.  

• Ability to evaluate system-level tradeoffs among efficiency, transient response, solution size, thermal performance, reliability, cost, and manufacturability.  

• Knowledge of semiconductor product development, qualification, packaging, supply chain, cost structure, and product lifecycle management.  

• Ability to translate technical capabilities into compelling customer value propositions and differentiated product positioning.  

          Leadership and Communication  

• Proven ability to lead complex global initiatives and influence cross-functional teams without relying solely on direct authority.  

• Strong executive communication, customer presentation, negotiation, and decision-making skills.  

• Demonstrated ability to operate effectively in ambiguous, fast-changing markets and convert incomplete information into clear priorities.  

• Experience hiring, coaching, and developing product marketing or business-management talent.  

• Willingness to travel globally approximately 20-30%, based on business needs.  

          Success Measures  

• Revenue growth, gross-margin performance, and market-share expansion.  

• Quality and execution of product roadmap and approved business cases.  

• Strategic design-win capture and conversion to production revenue.  

• Growth of qualified opportunity pipeline and new customer acquisition.  

• Competitive differentiation and adoption within priority Edge AI ecosystems.  

• Cross-functional execution, talent development, and stakeholder alignment.                                                                                                                                                                                                

          Preferred Experience  

• Direct product or business experience in AI PCs, Edge AI processors, robotics, smart cameras, industrial automation, AR/VR/XR, edge servers, or Physical AI systems.  

• Experience defining PMICs or power architectures for high-performance processors, AI accelerators, battery-powered AI devices, or embedded compute platforms.  

• Familiarity with NVIDIA Jetson, Qualcomm, AMD, Intel, MediaTek, Arm-based, or other Edge AI platform ecosystems.  

• Customer engagement experience with leading global OEMs and ODMs in computing, consumer, industrial, robotics, or infrastructure markets.  

• Experience with USB Power Delivery, battery charging, battery management, power-path control, or system-level power telemetry.  

• Experience creating reference designs or winning system solutions that combine PMICs with MCUs/MPUs, connectivity, sensing, battery management, and software.  

• Demonstrated success building or materially scaling a semiconductor product line, entering a new market, or establishing a new ecosystem position.  

• Existing relationships with AI processor vendors, strategic OEMs/ODMs, or power-architecture decision makers.  

• International leadership experience across North America, Europe, Japan, Korea, Taiwan, or China. 

Additional Information

Why Renesas  

Renesas is a global semiconductor leader in embedded processing, analog, connectivity, and power. This role offers the opportunity to shape next-generation Edge AI power architectures and build a differentiated business spanning intelligent devices, machines, and infrastructure.  

The expected annual pay range for this position is $209,000-$261,000K. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate. we put in the additional information.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.