Full-Time
Global Brand Marketing Lead
Posted on 12/1/2024
Nike
10,001+ employees
Designs and sells athletic footwear and apparel
Senior
Beaverton, OR, USA
Telecommuting is available from anywhere in the U.S. except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
- Bachelor’s degree in Business Administration, Marketing, Global Business, or International Studies
- 5 years of experience in the job offered or in a marketing-related occupation
- Project management
- Consumer Insights
- Budget Allocation Management
- Market Research
- Market strategy
- Brand Marketing & Management
- Competitive Analysis
- Airtable
- Brand Collaboration and relationship management
- Trendspotting
- Develop, direct and coordinate the complete marketing plan for a category that drives brand strategies
- Develop programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers
- Applies business and management expertise to achieve financial and operational objectives within or across disciplines or departments
- Manages team and sets team and individual goals that align with department and function goals
- Leads staff, creates opportunities for staff development, makes hiring decisions, and drives performance management, recognition and rewards
- Develops team structure that facilitates and maximizes individual and team performance
- Creates the category brand plan and multiyear cat-strategy
- Leads the communication of the cat brand plan with the non-key territories and leads execution in partnership with global team for the key territories
- Transforms marketing global strategy/direction into categorical and seasonal go to market execution
- Manages budget for all cat-marketing executions
- Drives annual concept map
- Leads categorical and seasonal event execution and evaluation
- Maintains close relationships with key consumer groups, such as sports marketing, event marketing, and regional marketing teams
- Leads the development of strategic marketing plans and briefs
Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, aiming to reduce its environmental impact while promoting positive social change. The company's goal is to maintain its position as a leader in the sportswear market by continuously innovating and building strong relationships with its customers.
Company Stage
IPO
Total Funding
N/A
Headquarters
Beaverton, Oregon
Founded
N/A
Simplify's Take
What believers are saying
- Nike's continuous product innovation and collaborations keep the brand fresh and appealing to a wide audience, fostering ongoing consumer engagement.
- The company's focus on sustainability and social responsibility can attract a growing segment of environmentally and socially conscious consumers.
- Nike's extensive retail and online presence, combined with its membership program, provides multiple channels for consumer interaction and sales growth.
What critics are saying
- Nike's recent Q1 earnings slump indicates potential financial challenges that could impact future growth and investment in innovation.
- The highly competitive sportswear market requires constant innovation and marketing to maintain market share, posing a risk if Nike fails to keep pace.
What makes Nike unique
- Nike's strong brand loyalty and innovative product lines, such as the Zoom Fly 6 and Air Rift, set it apart in the competitive sportswear market.
- Collaborations with cultural icons like Wu-Tang Clan and De La Soul enhance Nike's appeal and cultural relevance, distinguishing it from competitors.
- Nike's commitment to sustainability and gender equity initiatives, such as the partnership with NRPA, reinforces its brand as socially responsible and forward-thinking.
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