M

Mammoth Brands

Multi-brand CPG platform for personal care

Director of Brand Communications and Community

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Deep understanding of how to build brand awareness and turn interest into relationships, programs, and moments.
  • Strong relationships with talent, agents, and public relations professionals, with confidence negotiating with them.
  • Ability to set a clear vision, develop talent, and build a team that learns and evolves.
  • Ability to shape narratives with public relations and guide content.
  • Cultural fluency and strong instincts for emerging talent and trends.
  • Commercial judgment, budget ownership, and ability to use data to evaluate effectiveness.

Responsibilities

  • Set strategy to build awareness, engagement, conversation, and advocacy across influencer, ambassador, public relations, social, and community channels.
  • Lead influencer strategy, select partners, and negotiate with talent and agencies, including celebrity talent.
  • Build an ambassador program that develops passionate fans and advocates into lasting brand champions.
  • Partner with public relations on narratives, calendars, campaigns, and gifting strategy to align press, influencer, and community moments.
  • Establish community engagement through events and campaigns that bring fans, ambassadors, and influential voices together.
  • Guide content and social media with the creative team to maintain Flamingo’s distinct voice and storytelling.
  • Own relationships with public relations firms, production houses, creative agencies, and talent, and manage associated budgets.
  • Lead, mentor, and grow a team across influencer marketing, social media, and community.
  • Define measures of effectiveness, including conversation, sentiment, and brand impact, and use them to refine strategy.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

Recently Posted Jobs

Explore more opportunities at Mammoth Brands

See more jobs