Financial Planning & Analysis Director

ZEDEDA, a provider of edge intelligence solutions, has signed a distribution agreement with VAS Limited to bring its Edge Intelligence Platform to Saudi Arabia, with plans to expand across the GCC region. The partnership combines ZEDEDA's technology with VAS Limited's integration and support services for deploying edge AI applications at scale. VAS Limited, established in Saudi Arabia in 2024, offers vendor-certified engineering teams and services covering the full project lifecycle. The collaboration aligns with Saudi Arabia's Vision 2030 digital infrastructure goals. The partnership's first joint solution targets edge AI video analytics for branch and remote sites, using GPU-accelerated appliances that run AI inference locally. Both companies will demonstrate their solution at LEAP 2026 in Riyadh from 31st August to 3rd September.

ZEDEDA, the edge intelligence platform provider, announced it has expanded to over 100 countries in the first half of 2026. The company now serves two of the top five global container shipping companies and two of the top five largest automotive manufacturers. The San Jose-based firm reported its sales pipeline has more than tripled year over year. One global customer grew from a starter deployment into a seven-figure, multi-year commitment, expanding usage more than 18-fold. ZEDEDA launched its Edge Intelligence Platform at NVIDIA GTC 2026 and introduced wallet-based contracts offering consumption-based pricing. A company survey found 83% of C-suite and IT leaders now consider edge AI core to business strategy.

ZEDEDA and SecEdge partner to bring hardware-anchored security to every edge AI device. ZEDEDA and SecEdge announced a technology partnership to bring hardware-rooted security to ARM edge devices, closing one of the most significant gaps in enterprise edge AI deployments. The integration embeds SecEdge's SEC-TPM firmware TPM (fTPM) into ZEDEDA Edge Intelligence Platform, delivering field-updatable security that evolves with the threat landscape and activates on existing hardware, requiring no chip replacement or manufacturing disruption. Gartner reports 76% of enterprises cite data privacy and security as their top AI risk. Edge environments introduce security challenges that go beyond traditional IT: devices operate in physically exposed locations, often without network perimeters, and are vulnerable to physical tampering, firmware replacement, and unauthorized access. The exposure is compounded by a fundamental hardware gap: most ARM-based devices lack a hardware TPM entirely, leaving organizations unable to verify device integrity, enforce secure boot, or meet emerging compliance requirements such as the EU Cyber Resilience Act. Unlike a traditional hardware TPM chip, which is fixed at the time of manufacture and cannot be updated, a firmware TPM evolves alongside emerging threats. That includes support for next-generation encryption standards built to provide cryptographic agility and meet evolving security standards, something a physical chip cannot be updated to address. Because security functions run inside the main processor rather than on a separate component, the attack surface shrinks: there is no external chip to intercept, reset, or spoof. And because it deploys as firmware, it works on devices already in the field, not just new ones - eliminating hardware replacement costs and supply chain disruptions. As the NSA and CISA have identified, this kind of cryptographic device identity is foundational to supply chain integrity. "Security at the edge has to start at the hardware level. If you can't trust the device, you can't trust anything running on it, including the AI models that are increasingly making autonomous decisions in production environments," said Said Ouissal, CEO and founder of ZEDEDA. "ZEDEDA has always practiced security by design, and our partnership with SecEdge extends that same hardware-rooted trust to ARM devices through firmware that evolves with the threat landscape, without requiring customers to replace hardware or change their manufacturing process. As autonomous edge agents become more prevalent, this kind of adaptive, future-proof trust layer is more important than ever." SecEdge's SEC-TPM is a TCG TPM 2.0-compliant firmware TPM that provides hardware-anchored security without requiring a discrete TPM chip or a secure manufacturing facility. Integrated into ZEDEDA Edge Intelligence Platform, it enables TPM-level device attestation, secure boot, and encrypted storage on ARM devices. ZEDEDA customers gain the same security posture across a broader range of edge hardware, with stronger compliance coverage and lower bill-of-materials costs. "AI at the edge demands a new security foundation. As high-value AI models move to the edge and adversaries increasingly use AI to launch more sophisticated attacks, traditional security approaches are no longer sufficient," said Sami Nassar, CEO of SecEdge. "SecEdge's SEC-TPM, embedded within ZEDEDA's platform, provides hardware-rooted security across the distributed device fleets enterprises are deploying today, establishing the trusted foundation required to securely scale edge AI." The partnership will expand beyond device security to include AI model protection at the edge, ensuring that AI models deployed on distributed devices remain secure, unaltered, and remain protected against unauthorized modification and cloning. This gives customers a consistent security posture across all of the edge devices in their fleet, ensuring that both the devices running AI workloads and the models deployed upon them remain secure and unaltered, without replacing hardware or adding to bill-of-materials costs. David Marshall has been involved in the technology industry for over 30 years, and he's been working with virtualization software since 1999. He became a pioneer in the virtualization and cloud computing field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).Through the years, he has invented, marketed and helped launch a number of successful software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and was the technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent modern data center publications, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Since 2009, and each year thereafter, David has been honored with the vExpert distinction by VMware by Broadcom for his evangelism.Connect on LinkedIn: https://www.linkedin.com/in/davidmarshall/