Assistant Manager/Manager - Performance Marketing

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Meta ads ,Google Ads,LinkedIn, and Quora, among others.

• Responsible for planning, executing and maintaining performance marketing campaigns across channels

• Responsible for end to end Creative strategy to scale and optimize performance marketing

• Identify trends and insights, and optimize spend and performance based on the insights

• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.

• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).

• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What will excite us?

• 4–6 years of hands-on, execution-heavy experience in performance marketing.

• Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale. Experience with other channels is an add-on.

• Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences.

• Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.

• Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.

• Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.

• Experience running high-velocity creative experiments and interpreting data to drive decisions.

• Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.

• Strong understanding of landing page optimization and conversion rate optimization (CRO).

• Excellent written communication and stakeholder management skills.

What will you be doing?

• Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.

• Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.

• Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.

• Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.

• Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.

• Building performance dashboards and communicating actionable insights, not just reporting metrics.

• Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.

• Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Why Will You Enjoy Working with Us?

• Complete ownership; minimal management and a lot of autonomy.

• Contribute directly to the success of the business and its top-line impact.

• High-pedigree, high-caliber team.

• Experiment, fail, and learn.

• Rapid career progression for high performers.

• Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.