Full-Time
Marketing Manager
Posted on 4/23/2024
Security awareness training and simulated phishing platform
Mid
Leeds, UK
- MA or Degree in Marketing or business-related subjects
- CIM Certification/Diploma (not essential but an asset)
- Competence in using digital marketing tools
- A willingness to learn new methods and technology
- Minimum 3 years in marketing management experience
- Experience with Google Workspace
- Prior experience with marketing automation systems such as HubSpot or similar
- Prior experience with Salesforce or other CRM software a plus
- Infectious positive, can-do attitude
- Strong verbal and written communications
- Excellent time management and organization skills
- Work collaboratively with appropriate team members to develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
- Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws
- Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
- Drive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI’s and implementing list management/deliverable best practices
- Employ best practices as it relates to database concepts such as “A list" segmentation and suppression lists
- Predict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses
- Measure campaign results and optimize the lead nurture tracks to increase conversion traffic
- Work to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns
- Manage the set up of all lead generation campaigns.
- Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
- Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
- Craft landing pages and lead generation forms for our content to distribute through relevant programs.
- Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
- Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
- Stay up to date with the latest trends and changes with SEO and major search engines
- Support management and setup of all paid campaigns (PPC)
- Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
- Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
- Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
- Develop communication plans and compelling email content to drive partner engagement
- Support event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practice
KnowBe4 provides a security awareness training and simulated phishing platform to defend against social engineering attacks. The platform is designed for rapid deployment and scalability, catering to businesses of all sizes with a user-friendly and intuitive system.
Company Stage
IPO
Total Funding
$701.6M
Headquarters
Clearwater, Florida
Founded
2010
6 month growth
↑ 0%1 year growth
↑ 8%2 year growth
↑ 28%Benefits
Financial Security - 3.5% 401k Matching, Company-wide Monthly Bonuses Up To $2,000 A Month, Employee Referral Bonuses, Employee Stock Purchase Program
Health and Wellness - Fully Paid Medical Insurance, Vision and Dental Plans, FSA (Flexible Spending Account), Free Gym Benefits Through Classpass, Virtual Yoga Classes, Free Fresh Fruit Delivered Weekly
Vacation, Time Off and Leave - Open Paid Time Off, National Holidays, Fully Paid Military Leave
Continuing Education - Tuition Reimbursement Up To $5,250 A Year, Certification Completion Bonuses Up To $10,000 A Year
Remote Work Options
Supporting Families - 8-weeks Fully Paid Parental and Adoption Leave, Breast Milk Shipping for Traveling Parents, Adoption Assistance, Fertility Assistance, Knowster Parents Employee Resource Group
On-site Life Coach