Full-Time

Performance Consultant

Updated on 2/19/2025

Autotrader.ca

Autotrader.ca

501-1,000 employees

Digital solutions for used car dealers

Automotive & Transportation
Enterprise Software

Mid

Toronto, ON, Canada

This position is hybrid, requiring some in-office days.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Facebook Ads
SEO
Salesforce
Google AdWords
HTML/CSS
Google Analytics

You match the following Autotrader.ca's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 3+ years of work experience in digital marketing
  • Good knowledge of Website Solutions (CSS, HTML5, User Experience, Browser Compatibility, Landing Page Conversion Optimization)
  • Paid Advertising (Google Ads, Facebook Ads), and/or SEO
  • 2+ years automotive industry experience
  • 2+ years account management experience
  • Knowledge of Google Analytics is preferred
  • Google Adwords, Facebook Ads Certifications preferred
  • Ability to use quantitative & qualitative metrics to communicate progress, identify meaningful trends & make compelling recommendations
  • Experience in online media planning, media buying or campaign management would be an asset.
Responsibilities
  • Develop a clear understanding of client’s business goals and craft an effective digital strategy (website, digital advertising, SEO)
  • Conduct consistent monthly performance reviews as per account guidelines
  • Build trust and strong relationships with the dealer
  • Ensure high levels of product adoption
  • Identify opportunities for growth within account portfolio
  • Mitigate potential churn through proactive retention efforts
  • Ensure correct and timely updates within Salesforce
  • Train dealership personnel to ensure strong adoption and engagement with AutoSync software products
Desired Qualifications
  • Knowledge of Google Analytics is preferred
  • Google Adwords, Facebook Ads Certifications preferred
  • Experience in online media planning, media buying or campaign management would be an asset.

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all designed to help dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, encouraging dealers to focus on sales without being overwhelmed by complex tools. The company operates on a subscription-based model, allowing dealers to access various services for a recurring fee, while also generating revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively, backed by strong customer service and educational resources.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1975

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization can enhance user experience and increase engagement.
  • AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.
  • Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

What critics are saying

  • Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.
  • AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.
  • Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

What makes Autotrader.ca unique

  • Trader.ca offers a comprehensive suite of digital solutions for car dealers.
  • The company emphasizes simplicity and effectiveness in its digital tools.
  • Trader.ca provides extensive customer service and product support resources.

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Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus

Company News

AIM Group
Dec 12th, 2024
AutoScout24 completes acquisition of Canada-based Trader Corp. - AIM Group

Germany-based auto marketplace AutoScout24 has completed its acquisition of Canada-based Trader Corporation from private equity firm Thoma Bravo.

Newswire
Aug 16th, 2024
AutoScout24 Acquires TRADER Corporation

AutoScout24, a leading pan-European online automotive marketplace, has signed an agreement to acquire TRADER Corporation from Thoma Bravo. Existing majority shareholder Hellman & Friedman will make an additional equity investment in AutoScout24. This acquisition extends AutoScout24's presence outside Europe and enhances its service offerings in automotive dealer software and lender solutions. TRADER Canada operates AutoTrader.ca and AutoHebdo.net, with 26 million monthly visits and 5,000 dealer partners.

PE Hub
Jun 25th, 2024
Thoma Bravo-backed Trader Corp buys Collateral Management Solutions | PE Hub

CMS provides lien and registration services, recovery services and insolvency management solutions.

AIM Group
Jun 25th, 2024
Thoma Bravo Selling Trader Corporation

Private equity firm Thoma Bravo is looking to sell Trader.ca, the operator of AutoTrader.ca, Canada's leading automotive marketplace, according to Bloomberg. The San Francisco-based firm is working with an adviser to find a buyer.