Full-Time

Senior Manager

Retail Communication

Posted on 8/21/2024

Alo Yoga

Alo Yoga

501-1,000 employees

High-quality yoga wear and accessories

Consumer Goods

Compensation Overview

$120k - $140kAnnually

+ Performance Bonuses + Long Term Incentives

Mid, Senior

Culver City, CA, USA

Position requires onsite presence.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • Required minimum 3-5 years of experience in a communications management role focused on store and field-based audience.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven track record of developing and executing successful communication strategies that align with brand objectives and drive results.
  • Strong ability to influence and collaborate across different levels of the organization.
  • Exceptional written and verbal communication skills, including the ability to craft compelling messages and presentations.
  • Strong organizational abilities with impeccable attention to detail.
  • Experience with retail marketing, visual merchandising, and store operations.
  • Proficiency in Microsoft Office Suite, and experience with retail communication/task platforms (Zipline preferred)
  • Ability to travel to local stores as needed.
Responsibilities
  • Develop and implement a cohesive retail communication strategy aligned with Alo Yoga's brand vision, values, and business objectives.
  • Cultivate strong relationships with stores, internal teams, and other stakeholders to ensure a unified approach and consistent communication across all touchpoints.
  • Participate in store visits and immersion to build a detailed understanding of Alo’s operating model, developing expertise in policy and procedure across all areas of the business.
  • Manage the end-to-end communication workflow including request intake, writing, review, and publishing.
  • Create targeted communication and change management plans for company initiatives, product launches, promotions, and other key brand messages.
  • Manage the Retail Calendar, including intake, prioritization, and scheduling of initiatives, launches, and communication ensuring balanced workload and change management in support of Alo’s associate experience.
  • Oversee and manage Alo’s communication and task management platform (Zipline) to facilitate effective communication, task assignment, and reporting within the retail teams.
  • Ensure the platform is utilized efficiently for scheduling, task prioritization, announcements, and real-time updates, streamlining operations across all retail locations.
  • Lead engagement initiatives to ensure alignment and enthusiasm among field teams, including store associates and field leadership (e.g., monthly newsletters, focus groups).
  • Organize and lead annual in-person and virtual events to foster team cohesion, share best practices, and celebrate achievements.
  • Manage regular field meeting cadence including weekly store manager meetings.
  • Collaborate with internal departments such as Marketing, E-Commerce, and Product Development to collect and share relevant information to stores.
  • Oversee Alo’s field feedback process, including feedback collection, reviewing feedback for insights and themes, distribution to corporate partners, and follow up with field teams. Compile and analyze feedback, identifying trends and actionable insights to enhance retail strategies and operations.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring celebrity endorsements and promoting a lifestyle that integrates yoga into daily life. Their goal is to enhance customer satisfaction through diverse product offerings and a community-oriented approach.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's expansion into South Korea with BTS' Jin as ambassador boosts brand visibility.
  • The launch of Alo Yoga's app on Meta Quest 3 taps into virtual fitness trends.
  • Collaborations with American Ballet Theatre enhance Alo Yoga's brand authenticity and appeal.

What critics are saying

  • Increased competition from brands like Vuori threatens Alo Yoga's market share.
  • Allegations of wage theft linked to BaronHR could harm Alo Yoga's reputation.
  • Expansion into new markets like South Korea may face local consumer preference challenges.

What makes Alo Yoga unique

  • Alo Yoga offers high-quality, stylish yoga wear endorsed by celebrities like Kendall Jenner.
  • The brand integrates yoga into everyday life, promoting a holistic lifestyle approach.
  • Alo Yoga's direct-to-consumer model ensures control over brand, pricing, and customer experience.

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