Social Media Manager

Job Description

One Stop Halal is looking for a Social Media Manager to accelerate and expand our company’s social media initiatives. We are looking for a creative and strategic individual to manage the company’s social publishing, listening, and engagement with a focus on audience growth. This role will manage the company’s overall social strategy, work cross-functionally on social initiatives, and manage all day-to-day social execution.

Essential Job Functions:

This is a unique opportunity to shape our brand on social, while building the internal processes and structure to support it. In this role, the ideal candidate has experience managing social programs and driving social audience growth with a combination of organic and paid social programs.

Social Media Strategy:

• Deliver a strategic social media plan that is aligned with marketing goals and priorities

• Manage social resources, tools and operations, including partnering with a social agency to help with execution

• Collaborate cross-functionally to create, support, and execute content, campaigns and initiatives across key social channels (specifically: create strategy to grow audiences on Twitter and LinkedIn)

• Determine KPIs, monitor performance and adjust as needed and report data/learnings on a regular basis

• Use social media platforms (e.g. Sprout Social) and other social automated tools to publish, measure, listen and engage on social

• Support account-based marketing efforts with systems, tools, and recommendations

Social Media Management:

Social Publishing:

• Define and drive the social content calendar across our organization, including: Sales, Marketing, HR, PR, Developer Relations, Product & Engineering, etc…

• Set and ratify social media initiatives that highlights and promotes corporate programs, campaign initiatives, seasonal events, hashtag holidays, etc…

• Schedule posts at ideal times for optimal performance

• Focus on publishing our customer success stories

• Publish, monitor and maintain DataStax corporate social media accounts, including Twitter, Facebook and LinkedIn

Paid Social:

• Work with Demand Gen team to set paid audience acquisition strategy and execution

• Organize promoted content across channels

• Focus on both paid and organic audience growth to deliver on key metrics

Social Listening & Engagement:

• Ensure we are following, listening and engaging with the right influencers and content to help with audience acquisition and marketing programs (i.e. ABM campaigns)

• Engage with our customer’s social activities and relevant market trends

• Leverage key trending topics for issues response

• Monitor and have processes in place for social listening for customer service/care and support

Qualifications

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples)
• Proficient in content marketing theory and application
• Experience sourcing and managing content development and publishing
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Maintains excellent writing and language skills
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
• Displays ability to effectively communicate information and ideas in written and video format
• Exceeds at building and maintaining sales relationships, online and off
• Practices superior time management
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
• Makes evident good technical understanding and can pick up new tools quickly
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of Search and Social
• Possesses functional knowledge and/or personal experience with WordPress
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues

Additional Information

All your information will be kept confidential according to EEO guidelines. One Stop Halal is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability.