inDrive

Global ride-hailing platform with fare negotiation

Product Marketing Manager

Growth MarketingUpdated on Nov 13

Full-timeLima, PeruNo salary listedHybrid

About the Job

Requirements

Proficiency with advanced CRM platform features, with the ability to execute at least five end-to-end campaigns quarterly using platforms such as Bloomreach, Salesforce Marketing Cloud, or HubSpot.
Ability to build at least three advanced automations quarterly, including multi-step workflows with branching logic.
Intermediate certification in Bloomreach, demonstrated through at least two courses, or equivalent expertise.
Ability to create data-visualized reports for at least five campaigns quarterly, including metrics such as open rates, conversion rates, and ARPPU.
Ability to work with datasets in Excel or Google Sheets using advanced functions such as INDEX/MATCH and QUERY.
Ability to present campaign insights and actionable recommendations in three formal stakeholder presentations.
Intermediate knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
Ability to dynamically segment audiences using real-time data and at least three simultaneous criteria.
Ability to implement processes that meet GDPR/CCPA requirements for all campaigns.
Ability to write comprehensive campaign briefs and reports in English accurately and clearly.
Ability to lead or co-lead cross-functional meetings in English and present updates or insights confidently.
Ability to conduct and analyze A/B tests for at least five campaigns quarterly, testing subject lines, offers, layouts, and timing.
Ability to implement test-result changes and achieve measurable KPI improvements, such as a statistically significant conversion lift.
Ability to monitor and resolve campaign deliverability issues using tools such as Postmaster Tools or delivery reports to troubleshoot spam and optimize sender reputation.

Responsibilities

Create, schedule, and execute email, push notification, WhatsApp, in-app message, and banner campaigns across multiple customer segments.
Optimize campaign delivery across time zones, devices, and customer preferences.
Ensure campaigns comply with GDPR and other regional legal requirements.
Design and implement customer segmentation based on behavior, demographics, orders and ride history, and engagement levels.
Maintain dynamic customer segments that update automatically as data changes.
Build and manage multi-step automated workflows, such as re-engagement, loyalty-program adoption, and upselling campaigns.
Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
Plan, execute, and document A/B and multivariate tests for campaign design, timing, and messaging.
Use testing insights to improve campaigns and conduct regular performance reviews to refine optimization strategies.
Generate campaign performance reports and interpret metrics including open rates, click-through rates, conversions, and return on investment.
Present data insights and actionable recommendations to stakeholders to improve rider and driver engagement.
Collaborate with content, design, and analytics teams to deliver campaigns.
Provide guidance and support to junior CRM specialists through peer reviews and knowledge sharing.
Assist in strategic planning for multi-channel campaigns integrating email, WhatsApp, in-app messages, banners, and push notifications.

We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
Please apply with your CV in English.

Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
Optimize campaigns for delivery across time zones, devices, and customer preferences.
Ensure compliance with legal standards such as GDPR and other regional requirements.
Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
Maintain dynamic customer segments that update automatically as data changes.
Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
Use insights from testing to implement data-driven improvements across campaigns.
Perform regular performance reviews to refine optimization strategies.
Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).
Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.
Lead or co-lead cross-functional meetings in English, presenting updates or insights confidently.
Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.
Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).
Communication Deliverability: Monitor and resolve deliverability issues for campaigns.
Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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