Experience Senior Living

Senior living developer and operator

Director of Sales

Field SalesConfirmed live in the last 24 hours

Full-timeShoreline, WA, USAIn-person

About the Job

Requirements

Experience in senior living, including assisted living and memory care environments, is required.
Blue-sky sales experience in Senior Living is required.
A bachelor's degree or equivalent experience and education is preferred.
A background in sales or leasing in the health care or senior living industry is helpful.
Expertise in relationship selling and a demonstrated ability to close are required.
Experience with motivational interviewing techniques is preferred.
Ability to connect and build trust with clients and their circle of influence.
Ability to understand and manage emotions arising from client situations.
Ability to guide clients toward solutions.
Experience in a customer service-oriented setting is necessary.
Ability to work in a team environment.
Ability to show sincerity and empathy.
Effective verbal and written communication skills, including the ability to communicate openly, honestly, and responsibly with others, are required.
Ability to read, speak, and understand English.
Ability to work nights, weekends, and holidays is required.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint is required.
A current driver's license is required.
Ability to work varied schedules, including weekends, evenings, and holidays.

Responsibilities

Lead all pre-opening sales and marketing initiatives, including market analysis, pricing recommendations, sales strategy development, and achievement of pre-leasing goals.
Establish and cultivate relationships with local referral sources, influencers, and community partners to build brand presence and a sales pipeline before opening.
Collaborate with development, construction, and operations teams to align sales efforts with project milestones, model readiness, and opening timelines.
Support development of sales systems, customer relationship management processes, collateral, and tour experiences, ensuring readiness for transition into stabilized operations.
Meet or exceed monthly company and community sales standards.
Conduct sales-zone activities, including face-to-face client home visits, voice-to-voice contact, creative follow-up, and purposeful planning for effective execution.
Respond to telephone, email, online, and in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
Maintain the community database by collecting and entering information about inquiries and referral sources and recording appropriate follow-up communications with inquiries, prospective residents, influencers, and referral source contacts.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match services to their needs to maximize referral potential.
Research and maintain current information on local competition and new services and competitors entering the marketplace.
Create and oversee the annual community sales and marketing plan, analyze return-on-investment data, recommend strategy or service changes in response to market conditions, and oversee advertising and collateral.
Track move-ins, move-outs, transfers, and the quantity and quality of referral activity, and determine appropriate follow-up actions.
Assist the team with move-in paperwork as necessary, ensuring a smooth resident transition and compliance with company policies and state licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend and participate in core sales training events and apply techniques to grow census and revenue.
Promote appropriate unique events to provide community members and prospects with opportunities to visit and tour the community.
Monitor and manage the department budget.
Connect and help residents transition from home to community through thoughtful engagement at every level of interaction.
Perform other duties as assigned.

Desired Qualifications

A creative, out-of-the-box approach is desired.

Director of Sales

Experience Senior Living · Shoreline, United States · Full-time · Posted 2026-10-08

Salary: USD 150,000–170,000

Workplace: on_site

Department: Sales

Description

Experience Senior Living is excited to introduce The Gallery Richmond Beach scheduled to open in October 2028. As we progress through the final stages of development, we are seeking a Director of Sales to lead and execute pre-opening sales and marketing efforts. This role will be instrumental in building market awareness, establishing referral relationships, and driving initial occupancy prior to opening and beyond. The Director of Sales will play a key role in shaping the community’s sales culture from the ground up.

Pre-opening / development-focused responsibilities:

Lead all pre-opening sales and marketing initiatives, including market analysis, pricing recommendations, sales strategy development, and achievement of pre-leasing goals.
Establish and cultivate strong relationships with local referral sources, influencers, and community partners to build brand presence and a robust sales pipeline prior to opening.
Collaborate closely with development, construction, and operations teams to align sales efforts with project milestones, model readiness, and opening timelines.
Support the development of sales systems, CRM processes, collateral, and tour experiences, ensuring readiness for transition into stabilized operations.

Responsibilities:

Meet or exceed monthly company/community sales standards.
Primary focus on “sales zone” activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution.
Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
Accurately maintain the community’s database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts.
Develop and maintain relationships with potential referral sources and conduct on-going field visits.
Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
Research and maintain current information on local competition and new services and competitors entering the marketplace.
Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral.
Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions.
As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations.
Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
Attend and participate in core sales training events and maximize techniques to grow census/revenue.
Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events.
Monitor and manage the budget of the department.
May perform other duties as assigned.

Requirements

Experience in senior living, including assisted living and memory care environments required
Blue-sky sales experience in Senior Living is required for this role
Bachelor's degree or equivalent experience and education preferred
Background in sales or leasing in the health care or senior living industry helpful
Creative and "out of the box" thinker desired
Expertise in “relationship selling” and a demonstrated ability to close
Experience with motivational interviewing techniques preferred
Must demonstrate competence in the following areas:
Ability to connect and build trust with clients and their circle of influence
Ability to understand and manage emotions arising from client situations
Ability to guide clients toward solutions
Experience in a customer service-oriented setting necessary
Demonstrated ability to work in a team environment
Ability to show sincerity and empathy
Effective verbal and written communication skills are required, including the ability to communicate openly, honestly, and responsibly with others
Ability to read, speak, and understand the English language
Ability to work nights, weekends and holidays required
Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
Must possess a current driver's license
Connect and help residents transition from home to community through thoughtful engagement at every level of interaction
Ability to work varied schedules to include weekends, evenings, and holidays.

Benefits

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Compensation: $150,000 - $170,000

Application Deadline: We anticipate reviewing applications through November 28th, 2026.

Apply

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About the Company

Experience Senior Living

Senior living developer and operator

Experience Senior Living is a developer and operator of senior-living communities. Its communities may provide independent living, assisted living, and memory care along with dining, activities, and resident services. Development and central teams create and support properties while community staff deliver daily operations and care. Work includes caregiving, nursing, culinary, sales, activities, maintenance, development, and corporate disciplines. The scope is Experience Senior Living and its own community portfolio. Its workforce connects frontline delivery with the specialist, operational, technical, and business teams that support the organization.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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