Senior Director - Integrated Marketing, Neurosciences

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for Neurosciences.

From complex stroke care and cerebrovascular disease management to discovery in brain health and neurodegenerative disease, MUSC Neurosciences is helping shape the future of neurological care. As part of MUSC's Integrated Innovation Institute strategy, Neurosciences brings together clinical care, research, and education to accelerate innovation and improve outcomes for patients across South Carolina. Through multidisciplinary collaboration spanning cerebrovascular disease, precision health, advanced imaging, heart-brain science, brain aging, and dementia research, MUSC is strengthening the connection between scientific discovery and highly specialized patient care.

We are looking for a seasoned marketer to lead neurosciences marketing efforts. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Job Description

Principal Accountabilities

• 50% - Establishes strategic vision and leads development of neurosciences-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC. Proactively monitors industry trends to inform long-term planning and growth strategies. Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
  
• 20% - Designs and executes integrated marketing campaigns and digital journeys tailored to key neuro audiences. Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies. Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively. Guides and influences cross-functional contributors to execute against strategic objectives. Synthesizes multiple data sources and inputs to determine quantifiable, measurable business impact and efficacy of marketing efforts.

• 20% - Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals. Serves as the primary liaison between neurosciences service line leaders and OCM, ensuring consistent communication and strategic alignment.

• 10% - Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness. Assesses market dynamics, including demographics, competition, and environmental factors, to develop and execute both short- and long-term marketing plans that drive measurable ROI.

Leadership Success Profile:

• Leverages strategic judgment and critical thinking to prioritize the work that drives business outcomes.
• Enjoys building a function rather than inheriting one.
• Introduces new approaches, test-and-learn strategies, and continuously iterates to optimize impact.
• Moves swiftly past problem identification into problem solving.
• Operates with agility and speed, comfortable in environments of rapid change and transformation.
• Appreciates that processes create better execution, and enjoys building systems that help a team perform consistently.
• Develops, mentors, and elevates a high-performing team, modernizing our approach and impact.
• Leads with optimism while embracing MUSC’s core values: compassion, collaboration, innovation, integrity, and respect.
  
  

Additional Job Description

Position Qualifications:

• Bachelor's degree in marketing, business, or a related field, with 10+ years of relevant experience
• Master's degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for neurosciences or other complex clinical service lines preferred.
• Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.
• Experience in a university, academic health system, or integrated delivery network environment preferred.
  
  

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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