Associate Sales Director - Enterprise

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Role Overview:

We are looking for a seasoned Account Management Professional to grow our Commercial Enterprise sector business. Act as an F5 technology evangelist and trusted client advisor, driving the sale, adoption, and successful deployment of F5’s Application Delivery and Security Platform. Help customers deliver, secure, and optimize applications, APIs, and AI workloads across on-premises, hybrid multicloud, and edge environments through F5’s hardware, software, and SaaS offerings.

Closely collaborating with various business supporting units and channel partners, the successful candidate will take full ownership of the assigned clientele and he/she will be in charge of designing and orchestrating the related account growth strategy and execution plan.

We are looking for an ambitious, results-driven sales professional with a strong hunter mentality to grow our Hong Kong commercial-sector business. Candidates must proactively open doors, engage decision-makers, and win new accounts—not rely solely on existing relationships or inbound leads. They should understand the local commercial enterprise market and customer buying processes, with established relationships across IT executives and managers. Familiarity with the local IT ecosystem and the ability to collaborate with technology partners and systems integrators are essential, alongside the persistence and discipline to build pipeline and close business.

Sounds interesting? Read on!

What You’ll Do:

• Own the full sales cycle from prospecting to close, achieving sales quotas and assigned revenue and non-revenue KPIs.
• Build and deepen customer relationships at both operational and executive levels.
• Develop and execute account growth plans based on customers’ business priorities, evolving needs, and buying processes.
• Collaborate with the channel team to develop the partner ecosystem, generate joint opportunities, and execute account plans.
• Align internal account teams around customer insights, growth opportunities, and customer success.
• Serve as the voice of the customer, using feedback to drive continuous improvement and customer satisfaction.
• Continuously build knowledge of F5 solutions, competitors, and industry trends, translating technical capabilities into compelling customer value.
• Represent F5 as a solution evangelist with customers and partners, and support marketing and demand-generation activities.
• Maintain accurate forecasts and up-to-date CRM records through disciplined opportunity qualification and pipeline management.
• Communicate and collaborate professionally with customers, partners, and internal teams.

What You’ll Bring:

• Bachelor’s degree or above.
• At least 10 years of quota-bearing IT solution sales and account management experience, including the most recent 5+ years serving Hong Kong’s commercial enterprise sector.
• Consistent track record of achieving or exceeding sales quotas.
• Genuine interest in technology and market trends, with an eagerness to learn how new solutions address customer challenges and deliver business value.
• Proven sales success in enterprise software, cloud security, DevOps/SecOps automation, API management, or AI delivery and security solutions.
• Established relationships with IT executives and key decision-makers across Hong Kong’s commercial enterprise sector.
• Strong account planning and complex sales-cycle management skills, with the ability to engage multiple stakeholders and coordinate cross-functional sales teams.
• Proven ability to develop joint opportunities and drive business growth with channel partners and systems integrators.
• Excellent presentation, communication, negotiation, and closing skills.
• Disciplined pipeline management, accurate forecasting, and effective time management and prioritization.
• Strong analytical skills and a data-driven approach to sales and business development.
• Fluent spoken and written English and spoken Cantonese.

What You’ll Get:

• Hybrid working mode
• Career growth and development opportunities  
• Recognitions and Rewards
• Employee Assistance Program
• Competitive pay, comprehensive benefits, and cool perks
• Culture of Giving Back
• Dynamic Diversity & Inclusion Interest Groups

Apply if you believe your own unique capabilities can contribute to the success of this role and our organization!

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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].