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Full-Time

Senior Merchandiser

Women's

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Healthcare
Consumer Goods

Compensation Overview

$110k - $125kAnnually

+ Performance Bonuses + Long Term Incentives + PTO

Senior, Expert

Culver City, CA, USA

Category
Product Management
Product
Required Skills
Sales
Communications
Management
Requirements
  • A minimum of 6+ years Merchandising experience (Omni, International and Wholesale)
  • 2 years of leadership/management experience preferred
  • Entrepreneur spirit
  • Strong relationships and experience with product development, design, production and buying teams
  • Deep knowledge of current Women’s market
  • Natural leader and problem solver with a growth mindset
  • Excellent communication and organizational skills
  • Strong excel skills
Responsibilities
  • Develop seasonal & annual strategies for Women’s categories that meet or exceed sales goals, margin targets, and align to the overarching company strategy
  • Create and communicate seasonal line plans to guide design, product development and production in support of company objectives
  • Merchandise and present seasonal product assortments that meet sales and margin targets
  • Present seasonal product assortment to upper management, wholesale and global teams
  • Create assortment strategies with an understanding of fabric and materials, as well as lead times
  • Track business performance; Identify risks and opportunities for reacting to current business
  • Create and communicate pricing strategies that align with brand positioning
  • Rank styles based on historical and current product performance, as well as sell through
  • Communicate to appropriate cross-functional partners
  • Lead reference point of contact for cross function partners regarding calendar, and deliveries
  • Provide thorough and meaningful analysis of channels and effectively articulate learnings to management and cross-functional partners
  • Maintain and demonstrate expert knowledge of customer base through strong field relationships, frequently visiting stores and constantly reaching out for direct consumer feedback
  • Maintain and demonstrate constant understanding of the competitive environment
  • Participate in product review to ensure execution meets design aesthetic
  • Participate in key business meeting throughout the product creation process

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.