Maneuver Marketing
Growth Strategist
Full-Time
No salary listed
Mid, Senior
Remote in UK
Remote
Must coordinate for at least 3 overlap hours daily in the SGT timezone; preferred time zones are GMT to GMT+2.
About the job
Requirements
- At least 3 to 7 years of relevant experience working with direct-to-consumer brands as a media buyer or Growth Strategist.
- At least 3 years of experience managing at least $1 million per month in advertising spend.
- Experience managing $30,000 to $100,000 per day in advertising budget profitably with deep performance marketing skill sets.
- Strong analytical skills, including the ability to work with data, analyze metrics as a system, and understand the marketing levers that improve results and performance.
- Experience in direct-response copywriting and persuasion principles, including the work of Robert Cialdini, Dan Kennedy, Eugene Schwartz, and Gary Halbert.
- Strong project management skills, including identifying outcomes, developing plans, implementing initiatives, and iterating with real-time data and feedback.
- Strong project coordination skills, including working with multiple internal and external partners while keeping projects on schedule.
- Resourcefulness, organization, independence, and problem-solving ability.
- Interest in creative performance and testing, persuasion, and general marketing skills.
- Ability to coordinate with the team for at least 3 overlap hours per day in the Singapore Time zone.
Responsibilities
- Lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow two flagship products.
- Own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep direct-to-consumer competitive intelligence.
- Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning.
- Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning direct-to-consumer products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels.
- Analyze product positioning, mechanisms, claims, pricing, bundles, merchandising, and distribution to unlock new markets, angles, and growth paths.
- Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs.
- Gather new signals, test hypotheses, and adapt strategy in-market.
- Focus team energy on the highest-return-on-investment initiatives that move core business metrics.
- Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and user-generated content ecosystems.
- Analyze clinical studies, ingredient claims, average order value and lifetime value trends, customer reviews, refunds, and customer-experience tickets to sharpen value propositions and positioning.
- Run competitive audits using Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon.
- Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth.
- Architect Meta advertising account structures, naming conventions, and testing frameworks for clean data capture and fast learning.
- Execute and evolve Cost Cap, minimum return on ad spend, Bid Cap, Highest Volume, and Accelerated Bid Cap strategies based on signal quality, scale phase, and business context.
- Build creative testing matrices and scale frameworks using ABO, CBO, ASC, budget ramps, funnel staging, and whitelisting.
- Ensure delivery systems and media execution align with strategic hypotheses and growth objectives.
- Co-own the high-level creative roadmap across top-of-funnel, middle-of-funnel, bottom-of-funnel, and buyer stages.
- Map messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment.
- Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage.
- Co-own messaging architecture with the copywriter and creative strategist, including authority or expert-led, founder or brand story, mechanism-led education, objection handling, and social proof and validation messaging.
- Use in-market performance signals to refine angles and creative direction.
- Own funnel strategy, conversion-rate-optimization direction, and end-to-end project execution.
- Identify funnel bottlenecks and conversion-rate-optimization opportunities with media buyers, creative strategists, and copywriters.
- Define required changes to structure, messaging emphasis, flow, and offer presentation, and translate them into briefs for copywriters and designers.
- Collaborate with the technology team to implement changes after copy and mock-ups are finalized.
- Own projects end-to-end, including scoping, prioritization, implementation, quality assurance, launch, and post-launch monitoring.
- Ensure post-launch feedback loops, with media buyers monitoring test performance and providing analysis for subsequent iterations.
- Provide strategic and conversion-rate-optimization briefs aligned with performance goals and compliance considerations.
- Partner with creative strategists, copywriters, and designers to ensure creative execution reinforces strategy.
- Collaborate with media buyers on test design, optimization feedback, and learning agendas.
- Bring technology, supply chain, customer experience, and retention partners in early to de-risk initiatives and accelerate execution.
- Build a high-ownership culture with clear rituals, accountability, and feedback systems.
- Design and interpret measurement frameworks, including incrementality tests, attribution rules, and holdouts, to guide investment decisions.
- Read metric pairs such as click-through rate versus conversion rate, return on ad spend versus marketing efficiency ratio, and average order value versus customer acquisition cost to isolate constraints and form hypotheses.
- Run regular performance cadences, document learnings, and drive pivots based on thresholds.
- Track customer acquisition cost, return on ad spend, average order value, lifetime value, and return-on-investment decisions in real time.