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AccuWeather

Global weather forecasting with real-time updates

Director Advertising Sales

Account ManagementUpdated on Nov 7
Full-timeNew York, NY, USA

About the Job

Requirements

  • A bachelor's degree is required, along with at least five years of digital advertising sales experience focused on digital media, programmatic advertising, first-party data, and analytics.
  • Experience executing large-scale brand partnerships across channels is ideal.
  • Achieve and exceed revenue targets through effective sales strategies, performance optimization, and innovative campaign strategies.
  • Think strategically about an industry or product set to achieve customer goals and key performance indicators, and creatively solve problems to maintain and grow revenue and develop new business.
  • Have excellent written and verbal communication and presentation skills for small and large groups.
  • Be familiar with agency holding companies and have strong relationships across agencies and direct brands.
  • Collaborate with cross-functional teams, including strategy, marketing, advertising operations, and analytics.
  • Take a hands-on approach to discovering new business opportunities and conduct proactive outreach focused on high-value prospects.
  • Conduct cold outreach and prospecting to secure meetings with new clients and expand relationships with existing clients.
  • Build internal networks and collaborate across teams to accomplish goals.
  • Overcome obstacles, drive projects to completion, and balance quick turnarounds with longer-term strategic efforts.
  • Have strong writing and copy-editing skills.
  • Be comfortable working in a fast-paced, always-on startup environment.
  • Support AccuWeather's vision and goals.

Responsibilities

  • Achieve and exceed company revenue goals for existing and new accounts by selling AccuWeather digital advertising products to agency and direct-brand partners and maintaining positive client relationships.
  • Build senior-level relationships within assigned agencies to identify strategic opportunities that drive AccuWeather revenue globally, regionally, and locally.
  • Represent agency customers internally to help shape product and marketing roadmaps, assess assigned accounts' revenue potential, and identify high-value targets.
  • Prospect for new business within the territory through outreach, face-to-face meetings, presentations, events, and related activities.
  • Identify opportunities to grow revenue from existing clients and advertising agency relationships.
  • Manage client accounts by maintaining contact lists, establishing stakeholder meeting cadences, developing new relationships, preparing quarterly business reviews, coordinating agency education initiatives and training, fulfilling client requests, reviewing campaign performance, and entertaining clients.
  • Maintain the sales pipeline and communicate pipeline updates, progress toward goals, territory updates, opportunities, and challenges to leadership and cross-functional partners.
  • Contribute to senior-level events, conferences, and activations within assigned agencies.
  • Collaborate with marketing, strategy, data, operations, and analytics specialists to meet revenue requirements and identify opportunities for agencies and brands.
  • Contribute to agency holding-company partnership agreements and lead specific initiatives as well as capture account-level revenue opportunities.
  • Lead customer and prospect education initiatives and events as a trusted thought leader to external stakeholders and investment teams.
  • Monitor industry shifts and competitive offerings and use an outside-in perspective to frame new sales initiatives and recommendations.
  • Represent AccuWeather as an ambassador and spokesperson in the advertising community.
  • Perform other duties as assigned.

Desired Qualifications

  • Demonstrated marketing abilities, programmatic advertising expertise, and experience pitching first-party data.
  • High competency in oral and written communication.
  • Expertise building relationships with senior agency decision-makers.

About the Company

AccuWeather

Global weather forecasting with real-time updates

AccuWeather provides weather forecasting services for individuals, businesses, and government agencies. Its forecasts are accessible through accuweather.com and mobile apps, delivering real-time updates on temperature, precipitation, wind, and other conditions. The company uses advanced forecasting technology to generate local, national, and global forecasts, including specialized predictions for severe weather events like hurricanes and winter storms. Revenue comes from advertising, premium subscriptions, licensing of weather data, and customized enterprise solutions. AccuWeather differs from competitors by offering broad global coverage, multiple revenue streams, and tailored analytics for enterprises, governments, and emergency services. Its goal is to provide accurate, timely weather information to a wide audience to help people plan, stay safe, and make informed operational decisions for businesses and public institutions.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
State College, PA
Founded
1962

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