Senior Campaign Manager

About the Role

As Senior Campaign Manager, your mission is to drive the commercial success of the Nothing product line in India by leading fully integrated, insight-driven marketing campaigns - from pre-launch through to lifecycle. You’ll ensure relevance to local audiences, generate demand, and bring best-in-class execution across channels.

This is a high-impact, cross-functional role ideal for someone who thrives in fast-paced environments, operates with precision and creativity, and is eager to build a disruptive technology brand.

Key Responsibilities

Lead Integrated Marketing Campaigns (IMC)

• Own campaigns end-to-end: pre-launch, launch, and lifecycle.
• Ensure all touchpoints (paid, owned, earned) feel connected and consistent.
• Drive alignment across functions - PR, Social, Paid Media, Retail, and others - to keep workstreams coordinated and timelines on track.
• Continuously improve workflows and handovers across teams to maximize efficiency.

Define Local Product & Launch Strategy

• Adapt global product positioning and messaging for the Indian market.
• Define the India GTM plan: timing, messaging, channel strategy, and execution roadmap in close collaboration with cross-functional teams.

Oversee Creative Briefing & Asset Delivery

• Write and manage creative briefs for all phases - from hero films to PDPs, channel banners, and social content.
• Work with in-house creatives and agencies to deliver on time, within budget, and to the highest quality standards.
• Ensure assets are optimized for each platform and align with campaign messaging.

Campaign Budget & Performance Management

• Own the full campaign budget, tracking spend and ROI.
• Use data and insights to shape plans and make informed optimizations throughout the campaign cycle.
• Report performance regularly, with a strong focus on learnings and continuous improvement.

Channel Marketing

• Act as the primary marketing lead for channel partners.
• Align on campaign timelines, promotional windows, co-branded assets, and content rollout.
• Ensure our products are well-represented and maximized across all key partner platforms at critical moments.

What We're Looking For

• Proven experience in integrated marketing campaign management, ideally within tech, consumer electronics, or high-growth consumer brands.
• Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases.
• Demonstrated ownership mindset - able to drive business performance and work independently.
• Exceptional attention to detail, with a high bar for creative execution.
• Strong cross-functional leadership skills and the ability to bring clarity and direction to teams.
• Experience working with limited budgets and maximizing impact through efficiency and creativity.
• A passion for building brand experiences that are bold, cohesive, and memorable.

Why Join Us?

• No corporate red tape - just bold ideas, fast execution, and real ownership.
• You’re here to disrupt and define, not follow the rulebook.
• Join the fastest-growing tech brand in India in the past decade - and shape what’s next.
• Your work will have a visible impact - seen, shared, and talked about across the country (and beyond).
• Fast-track your career - surrounded by ambitious minds moving at startup speed.