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Publicis Groupe

Runs advertising and digital transformation services

Retail Search Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time$75k - $120.2k /yr

About the Job

Requirements

  • At least 5 years of experience in the retail search space.
  • Ability to present and communicate complex information clearly and persuasively, verbally and in writing.
  • Strong Microsoft Excel skills, including PivotTables and VLOOKUPs.
  • Experience with Google Workspace applications, including Sheets, Docs, and Slides.
  • Hands-on media buying experience, including building and implementing keyword, ad group, audience, and targeting strategies in-platform; real-time bidding; proactive campaign monitoring; optimization; and results-based reporting.
  • Retail media buying experience on Amazon and at least one of Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, or Instacart.
  • Strong attention to detail and the ability to organize and prioritize work to manage timelines, budgets, and deliverables for self, clients, vendors, and internal teams.
  • Knowledge of the retail and omnichannel media landscape.

Responsibilities

  • Build and execute retail media campaigns across search.
  • Set up, manage, optimize, and report on retail search campaigns hands-on.
  • Develop keyword, ad group, audience, and targeting strategies, and refine activation plans based on client objectives and vendor or platform capabilities.
  • Continuously improve daily and weekly optimizations across multiple platforms and clients.
  • Create and share presentations about campaign setup and final plans with internal teams and clients.
  • Support development of retail strategy, client media mix, and budget allocations.
  • Understand campaign setup, performance, and reporting structures, and communicate performance expectations to internal and external teams.
  • Help manage team workflow, training, and internal project reviews.
  • Report campaign performance and collaborate with vendors and the team to provide campaign data, insights, and strategic recommendations based on client objectives, media strategy, and results.

Desired Qualifications

  • Experience with Google search engine marketing or similar.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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