Assistant Shop Manager
About the job
- At least 2 years of work experience at a supervisory level in reputable retail companies of a similar size.
- At least a Certificate or Diploma in Retail Management or a relevant discipline.
- Proven leadership and management skills with a minimum of 10 people.
- Good analytical, problem-solving, and decision-making skills.
- Good customer service, communication, and interpersonal skills.
- Willingness to work long hours, weekends, public holidays, and shift duty.
- Open to relocation.
- Assist in leading, training, motivating, and managing the outlet team to deliver the best service in all departments.
- Help ensure all team members observe and practice company policies, rules, and regulations.
- Lead and work with the team to achieve the shop's monthly sales target.
- Monitor stock deliveries and processing.
- Ensure all operational and customer service standard operating procedures are followed within the shop.
- Manage and monitor product display arrangements according to visual merchandising guidelines as assigned by the Shop Manager.
- Conduct daily morning briefings and provide product knowledge training, information, and policy updates.
- Manage and supervise all shop team members and attend to customer enquiries.
- Handle overall shop operations and maintain consistent retail operating standards in the Shop Manager's absence.
- Help monitor and liaise with relevant departments regarding maintenance and cleanliness of the shop premises.
- Assist with routine, ad hoc, and annual stock takes as required.
- Work with the Shop Manager to review and track sales, set daily targets, and ensure sales targets are achieved.
- Maintain effective daily official communication with Head Office and relevant departments to meet operational needs and address people-related matters.
- Review and appraise staff performance to identify talent and retain staff.
- Help ensure accurate till reports and cash collection.
- Implement and execute sales and promotion plans as required.
- Support the Shop Manager in responding to suspicious activities within the premises.
- Carry out other legal assignments requested by management from time to time.
- Passion for and knowledge of sports.
About the company
Frasers Group is a British retail conglomerate that owns a portfolio of sports, fashion, and lifestyle brands with both owned stores and online platforms. It grows by acquiring brands and distressed retailers, rebranding them, and expanding across physical stores, e-commerce, shopping centres, and services like Frasers Plus and a retail media network. It differentiates itself through an acquisition-driven Elevation Strategy that shifts from discount-focused sales to a more premium positioning, leveraging its shopping-centre footprint and in-house financing and media to create synergies. Its goal is to elevate its portfolio to a premium market, strengthen brand partnerships, and expand physical and digital channels while monetizing through financial services and media capabilities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Mansfield, United Kingdom
Founded
1982
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Simplify's Take
What believers are saying
- FY2026 revenue rose 8.7% to £5.3 billion, led by international growth.
- International revenue jumped 59.2% after XXL and Holdsport additions.
- Burberry stake reached 4.16% in 2026, strengthening luxury leverage.
What critics are saying
- Adjusted pre-tax profit fell 4% in FY2026, showing growth quality remains weak.
- Frasers withheld FY2027 guidance on July 16, 2026, citing Hugo Boss and Accent bids.
- Harvey Nichols needs restructuring after £177.9 million operating losses in March 2025.
What makes Frasers Group unique
- Frasers combines Sports Direct, Flannels, Harvey Nichols, and international platforms across 1,500 stores.
- Its Elevation Strategy lifts margins through premiumization, refurbishments, and tighter brand partnerships.
- Mike Ashley still drives opportunistic M&A, letting Frasers buy distressed assets cheaply.
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Benefits
Gym Membership
Paid Holidays
Employee Discounts
Growth & Insights and Company News
6 month growth
10%1 year growth
10%2 year growth
10%Harvey Nichols is closing its only store in Ireland after the Dublin business was placed in liquidation. The store, located in Dundrum Town Centre, is expected to cease trading on 13 September, affecting 33 employees. The closure follows years of financial difficulties. The Dublin business had net liabilities of €28.2 million ($32.7 million) by the end of its 2026 financial year and annual rent of nearly €1.1 million ($1.3 million). Liquidators were unable to reach an agreement with the shopping centre to continue operating. The move comes shortly after Frasers Group acquired Harvey Nichols through a pre-pack administration in August. However, the Dublin business remained separate from that transaction. Harvey Nichols will no longer have a physical presence in Ireland.
Frasers Group has acquired luxury department store Harvey Nichols from administrators FTI Consulting. The deal includes six UK stores, online operations, franchise agreements, and over 1,000 employees. The acquisition covers Harvey Nichols' Knightsbridge flagship and locations in Manchester, Birmingham, Bristol, Leeds and Edinburgh. All stores will continue trading, alongside international franchise operations. Frasers acknowledged Harvey Nichols requires extensive restructuring. The 193-year-old retailer reported turnover falling 11% to £69.4 million for the year ended March 2025, whilst operating losses widened from £14.4 million to £177.9 million. It was Harvey Nichols' fifth consecutive loss-making year. Frasers CEO Michael Murray said meaningful change is needed, warning of tough decisions ahead. The acquisition extends Frasers' luxury portfolio, which includes FLANNELS, The Webster and HULCAN's MILE.
Mike Ashley has taken a major stake in Burberry as he seeks to expand his luxury retail empire. The billionaire’s Frasers Group disclosed a 4.2pc interest in the struggling trench coat maker on Tuesday worth around £160m. The purchase will make Frasers, which also owns Sports Direct, Flannels and House of Fraser, Burberry’s fifth biggest shareholde...
Frasers Group chief executive Michael Murray has criticised Labour's business rates overhaul, warning it is forcing retailers to cut high street investment. The April revaluation of the tax system, based on shop property values, resulted in higher bills for thousands of chains. Murray said spending millions on store refurbishments only to face increased tax bills "makes zero sense". He also opposed Andy Burnham's proposal for a 20% business rates discount for pubs and music venues, funded by higher taxes on large retail warehouses. Despite the challenging environment, Frasers continues expanding its physical retail presence. The company has invested heavily in larger Sports Direct stores, shedding its discount image through refurbishments and adding premium brands.
Mike Ashley's Frasers Group has acquired Greaves Sports, one of Scotland's last independent specialist sports retailers. The deal ends the Greaves family's association with Glasgow's retail industry, which began in 1930. Greaves currently operates from a single store on Gordon Street. The family previously ran a popular Sauchiehall Street shop until 2018. Frasers will continue operating the Gordon Street location under the Greaves brand. A supplier communication confirmed the acquisition, whilst Companies House documents show Greaves changed its name to Clydesdale Sports Retail Limited in June. The acquisition adds to Frasers' extensive retail portfolio, which includes Sports Direct, Flannels, GAME, and Evans Cycles. Frasers recently increased its stake in Hugo Boss to 30.28% following a €2 billion takeover offer in June.