Full-Time
Posted on 9/19/2025
eCommerce performance analytics platform for brands
No salary listed
Boston, MA, USA
In Person
Profitero provides a subscription-based analytics platform for eCommerce performance. It helps leading brands and retailers understand how their products perform on major online marketplaces, especially Amazon, by analyzing digital shelf factors such as product placement, pricing, promotions, and page traffic. The product works by collecting and aggregating data across the online storefronts and delivering actionable insights and expert support from eCommerce specialists across three continents, enabling clients to prioritize gaps and opportunities and drive faster online sales growth. Compared with competitors, Profitero combines a full-funnel analytics approach with expert guidance, offering prioritized, actionable recommendations and ongoing support rather than just raw data. Its goal is to help brands optimize online sales performance, achieve higher win rates, and outperform competitors by leveraging data-driven decisions that accelerate sales and digital shelf presence.
Company Size
201-500
Company Stage
Series B
Total Funding
$49M
Headquarters
Dublin, Ireland
Founded
2010
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401(k) Company Match
401(k) Retirement Plan
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
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Employee Referral Bonus
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Decoding Rufus: factors driving agentic search recommendations. 11 Mar 2026 To download the report, fill out the form below. Artificial intelligence is rewriting the longstanding rules of retail search by reshaping how shoppers discover and buy products online. In 2025, retailer AI assistants led by Amazon's Rufus and Walmart's Sparky shifted rapidly from unique experiments to commonplace shopping companions, capable of understanding complex queries and surfacing tailored recommendations. At the same time, third-party platforms like ChatGPT and other agentic search platforms began to bridge product discovery and purchase through integrations enabling users to buy directly through retailers such as Walmart, Shopify, Etsy, Target, and Instacart. This new era of Agentic Commerce - where AI acts as both advisor and checkout channel - is evolving faster than most brands have been able to react, let alone adapt. Amid all the headlines and hype, one reality stands out: brands lack a validated, evidence-based way to optimize their presence within these emerging AI-driven environments. The stakes are rising quickly: According to Amazon, Rufus attracted more than 300 million users in 2025 - and they were 60% more likely than mainstream searchers to buy the recommended product. As these AI assistants mature, they'll not only influence which products are seen, but how shoppers will evaluate, compare, and buy. Brands now need to elevate their visibility to three "audiences": * The Shopper * The Search Algorithm * The Agent SEO needs to make room for AEO ("Agentic Engine Optimization") or GEO ("Generative Engine Optimization"), and Share of Voice analysis must now also include "SOAR," or "Share of Agentic Recommendations." Since AI-assisted shopping began dominating the industry conversation, numerous opinion pieces have proposed various strategies and tactics for improving brand visibility. Yet few have validated these ideas with real data or applied experimentation, creating a knowledge gap between theory and proof that is widening substantially as adoption rates for agentic platforms continue to climb. To address this, Publicis Commerce united the complementary expertise of Mars United and Profitero+, who partnered with several brand clients to measure their visibility within Rufus, identify high-impact/low-effort content edits that could be made to align with conversational search behavior, and quantify the impact of those changes. Its goal was to test whether common, relatively simple changes - such as improving product attributes and other product detail page content - could deliver meaningful gains in a brand's SOAR. This report presents its findings.
Mars United[SM] Commerce and Profitero have launched Profitero+, a new, integrated model for digital commerce growth that expands Profitero's existing capabilities with Mars United's managed services to turn data insights into action.
Profitero has been recognized as the No. 1 Digital Shelf Provider by Digital Commerce Global, deemed a customer favorite on G2, and identified as an integral part of Publicis Groupe's recognition as a commerce leader in the Forrester Wave.
Profitero announces findings of its 7th annual Price Wars study Profitero today published its 7th annual Price Wars study, which compares the online prices of more than 14,000 products across various leading online retailers.
Charlotte joined Profitero, Inc. to dive into the importance of creating holistic eCommerce strategies to meet today's digital shoppers.