Full-Time

VP of Retention

Updated on 5/30/2024

Underdog Fantasy

Underdog Fantasy

201-500 employees

Develops fantasy games and sports contests


Senior

Remote in USA

Required Skills
Marketing
Requirements
  • Proven experience (10+ years) in a customer marketing or adjacent role
  • Deep understanding of retention and acquisition marketing best practices and automation tools
  • Data-driven decision-maker
  • Robust experience in concepting initiatives and managing projects
  • Understanding of lifecycle marketing and loyalty programs
  • Excellent communication and interpersonal skills
Responsibilities
  • Own and oversee Retention strategy through the management of VIP, Bonusing, Promotions, and CRM
  • Design and drive the strategy of a unique loyalty program including customer Bonuses and Promotions
  • Build, scale, and manage key elements of an innovative loyalty program
  • Lead the development and execution of innovative, data-driven retention strategies
  • Work within a matrixed, cross-functional team across multiple projects
  • Build and maintain relationships with key stakeholders

Underdog Fantasy is an excellent workplace for those interested in leveraging technology to enhance user experiences in sports gaming. They are a leader in crafting engaging fantasy games and large-scale contests, such as their $15M NFL Best Ball tournament, indicating a strong position in the sports entertainment industry. The company's dedication to in-house product development and the use of advanced technologies in their gaming platforms ensures continuous innovation and a dynamic working environment.

Company Stage

Series B

Total Funding

$123.4M

Headquarters

Brooklyn, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

18%

1 year growth

60%

2 year growth

272%