Simplify Logo

Full-Time

Senior Copywriter

Posted on 7/15/2024

AbelsonTaylor

AbelsonTaylor

201-500 employees

Health and wellness advertising agency

Healthcare

Senior

Chicago, IL, USA

Category
Content & Writing
Copywriting
Required Skills
Communications
Branding/Brand Strategy
Requirements
  • 5+ years of writing experience
  • Portfolio demonstrating excellent concepting, writing, and communication skills
  • Experience in OTC, pharma, or HCP
  • Ability to understand and translate complicated health information
  • Passion for health and wellness
  • Curiosity and interest in advertising and health and wellness
  • Drive to succeed and strive for continuous improvement
Responsibilities
  • Collaborate with creatives, strategists, account teams, and other departments to solve client problems
  • Develop ideas within a team and execute them effectively
  • Translate complex ideas into compelling copy supporting brand strategy
  • Contribute to concepting for agency-wide creative efforts

AbelsonTaylor focuses on health and wellness advertising, creating narratives that make scientific data relatable. Their services cater to pharmaceutical companies, healthcare providers, and wellness brands, helping them communicate effectively with both professionals and the public. The agency offers full-service advertising solutions, including design, marketing strategies, and campaign management, using multidisciplinary teams to ensure cohesive brand stories. AbelsonTaylor's independence allows for personalized service, and their unique ability to humanize data through emotional storytelling distinguishes them from competitors. The goal is to drive engagement and sales by making complex health decisions understandable.

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1981

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent high-profile appointments, such as Janet Barker-Evans as EVP and Chief Creative Officer, signal strong leadership and innovative direction.
  • The partnership with CSL Behring to launch Hemgenix showcases AbelsonTaylor's capability to handle groundbreaking projects in the pharmaceutical sector.
  • Expansion of the media team and strategic hires in key positions like VP of Marketing Intelligence indicate robust growth and investment in talent.

What critics are saying

  • The niche focus on health and wellness may limit market opportunities compared to more diversified agencies.
  • High turnover in key positions, as seen with multiple recent appointments, could lead to strategic misalignments and operational disruptions.

What makes AbelsonTaylor unique

  • AbelsonTaylor focuses exclusively on health and wellness, unlike generalist advertising agencies, allowing for deep expertise in this niche market.
  • Their unique approach of humanizing scientific data to create emotionally compelling narratives sets them apart from competitors who may focus solely on data presentation.
  • Maintaining independence allows AbelsonTaylor to prioritize client and staff interests, fostering personalized and flexible service.

Benefits

Wellness programs

Competitive PTO

Friday lunches

Adoption assistance

WFH flexibility

Summer Fridays

401(K) matching

Discounted pet insurance

Learning & development

Community giving

Free snacks

INACTIVE