Lead Merchandiser

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Product Merchandising organization delivers intuitive merchandising and local expertise to make it easy and enjoyable for our members to find and choose what to watch now, and next. Lead Merchandisers are responsible for the scaled strategic guidance of title and catalog promotions (series, movies, live events, specials) on Netflix across the region. You will serve as a subject matter expert across merchandising surfaces and tactics, evaluating their impact on title performance, slate performance, and member experience alongside established merchandising playbooks. You will act as an escalation point for local title merchandisers and regional leaders where that expertise is required. You will apply this knowledge to deliver high-quality presentations across title types, ensuring experiences on Netflix align with business goals and member needs. Regionally, you implement the processes to enable this, including title reviews, quarterly merchandising planning, and prioritization of regional requests. Where playbooks do not yet exist or contain operational gaps, you will leverage your expertise and partner with the global functional team to define solutions. You will also provide context and feedback to ensure playbooks evolve effectively. You will use dashboards and analytics to inform and evaluate decision-making, while serving as an escalation point for regional merchandising exceptions in partnership with lead merchandisers across other regions. This role requires the ability to adapt to dynamic work environments, collaborating and communicating effectively across both technical and creative domains. A solid foundation in merchandising and data acumen is required, alongside strategic systems thinking. ## You are expected to: * Ensure title & catalogue merchandising in the region abides by existing principles and guidelines at scale. * In the absence of playbooks (or grey area), this role provides guidance in consultation with the global core team. * “Steering” the merchandising efforts with numerous and/or new merchandising tactics applied; leading title reviews, ensuring strategies, rationales and outcomes are well-documented for senior executive visibility, etc. * Understand Merchandising dashboards and metrics; act as point of escalation and expertise for title performance questions from market leaders and their teams. * Be an expert in product behaviour; support local merchandising leadership as a point of escalation for general product knowledge, fielding Product ‘102’ questions including how innovation works, or general product behaviour from local region partners. * Marry product promotional knowledge with local insights to identify where local member behaviours may diverge, and surface those to the functional team with sizing and prioritisation (i.e. what is the difference, how big is it, why does it matter to members or to our business). * Filter and prioritise all regional requests for additional merchandising support (title, catalogue, messaging), and liaising with core functional teams on approved requests. * Being the expert in product promotional understanding, metrics and insights for titles in your region; Analyze and represent local title promotion holistically (how assets, setup, and product behaviour result in end visibility), and how that impacts content performance. * Provide strategic feedback and context to evolve title promotional narratives so they resonate effectively with regional partners. ## Qualifications: * 8 or more years of experience in Merchandising Roles, Promotional Strategy, Promotional Analytics, Product Management, or Entertainment Marketing * Strong analytical skills; including the ability to interpret quantitative insights and build actionable narratives from complex data * Effective communication skills across written documents (memos and presentations) and multimodal collaboration, with the ability to adapt messaging for diverse audiences (i.e. content partners vs product partners) * Proven ability to build collaborative, productive relationships with cross-functional stakeholders from diverse backgrounds * Deep understanding of consumer behaviours and discovery habits with entertainment; understands how those intersect with content catalogue and services. * Strategic problem-solving skills with a user-centric mindset and empathy * Demonstrated ability to take independent initiative, manage projects autonomously, and align cross-functional teams amid ambiguity * Commitment to continuous learning, keeping pace with industry innovation, and acquiring domain knowledge * Background in or demonstrated enthusiasm for the entertainment, media, or streaming landscape Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.