Demand Generation Manager
Raydar
Demand Generation Manager
Raydar
AI-powered recruiting agency for tech roles
Raydar · San Francisco, United States (Hybrid) · Full-time · Posted 2026-10-26
Salary: USD 185,000–205,000
Workplace: hybrid
About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Own a sales pipeline target across several go-to-market channels, leading a team of business development representatives while building and maintaining the internal software and AI tooling that ranks prospects, supports outreach and drives reporting. The role combines commercial leadership with hands-on engineering in a production codebase.
What you'll do
- Set and forecast the quarterly pipeline plan and answer for results across outbound, events, inbound and account-based programs.
- Hire, coach and set targets for a team of five business development representatives, deciding who they contact and how.
- Coordinate pipeline goals with other teams that run events, inbound and account-based work, and supply their target lists and follow-up.
- Study where prospects drop out between early discovery and a trial, and improve the transition to account executives.
- Publish a weekly demand generation report built from CRM stage history that guides team decisions.
- Manage program spend and software vendor budgets, retiring tools that no longer deliver value.
- Build, deploy and keep running production software for prospect ranking, data feeds and automated sales helpers.
- Build and tune AI agents that draft research, outreach and handoff materials, including writing prompts, tools and quality evaluations.
- Maintain a data warehouse of target accounts synced with the CRM, keeping ingestion, roll-ups and audits reliable.
- Define and wire in buying signals, and measure whether they predict meetings.
- Refine how accounts are ranked each quarter using the results of won and lost opportunities.
- Track industry changes in outbound and inbound sales and test promising practices quickly.
What we're looking for
- Has built personal go-to-market automations and agents using current AI coding tools, which the sales team relies on every day.
- Has carried a meetings or pipeline quota on a high-performing revenue team at a quickly scaling software business.
Bonus points
- Able to script and query relational data, with familiarity with lead research and contact enrichment platforms.
- Has helped grow a sales or marketing function through several stages of company growth.
Compensation and benefits
- Base salary: USD 185,000 to 205,000 per year
- Equity
Location and work model
- San Francisco, California, United States
- Hybrid, with 3 days in-office per week
- Full-time
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Raydar is an AI-powered talent acquisition firm that serves tech-focused organizations on a contingency basis, charging client companies only after a successful hire. It uses proprietary AI to identify a large pool of candidates and conducts a short 15-minute AI-driven interview (recorded and transcribed) before human recruiters review materials, provide interview prep, and assist with offers and negotiations. What sets it apart is the blend of automated sourcing and screening with hands-on human oversight and tailored client support. Its goal is to help organizations hire more efficiently by speeding up sourcing while maintaining thorough evaluation and negotiation assistance.
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