Senior Product Marketing Manager

Sol de Janeiro taps into jelly trend with first solid fragrance launch. Sol de Janeiro has expanded its fragrance offering with the launch of its first-ever solid scent, Jelly Perfume Balm. Launched in three of the Brazilian-inspired brand's signature accents - Cheriosa 62, Cheriosa 68 and Cheriosa 40 - the fragrance is said to glide onto skin to deliver a concentrated scent that lasts up to ten hours. The product comes as jelly formulas continue to grow in popularity across beauty, increasingly seen in blush and lip colour formulations, but Sol de Janeiro has set out to bring this fun formula to the world of fragrance. Heather Forcari, Executive Director of Global Education for the brand, told Cosmetics Business: "We loved the sensorial nature of jelly textures and wanted to translate that into fragrance because it makes scent feel more intuitive and modern. "A jelly balm [in a] solid format lets you apply fragrance directly to skin in a way that feels active and personal. "Our Jelly Perfume Balms let you swipe, layer and go, wherever you are, turning fragrance into something tactile and ritual-driven rather than just a spray in the air." The alcohol-free balm is also said to enter a completely new territory from a formulaic level.

Juicy rose-infused Bodycare lines. Sol de Janeiro unveils a new Cream and Perfume Mist. Sol de Janeiro unveils a new rose-infused collection featuring 'Rosa Charmosa Dewy Cream' and 'Cheirosa 91 Perfume Mist,' presenting a refined interpretation of body care focused on texture, efficacy, and modern fragrance innovation. Designed to reflect the growing convergence of skincare and body care, the Rosa Charmosa Dewy Cream offers a dewy finish and fast-absorbing, whipped consistency that provides 48-hour hydration. Its formula incorporates "crystal peptides, rosewater, and cold-pressed Brazilian yacón essence, an ingredient valued for its fructose-rich ability to support immediate and sustained moisture." Cheirosa 91 Perfume Mist complements the cream with a contemporary fragrance profile blending "Rio Pink Rose, passionfruit, and honey caramel, enhanced through Scent Imprint Technology to capture the rose note with clarity and depth." Together, the two products create a cohesive routine that emphasizes performance, sensorial appeal, and a fresh perspective on rose in body care for daily indulgent use. 1. Rose-infused Bodycare - The integration of rose-infused products ushers in a new era of botanical-enhanced skincare that merges traditional floral elements with modern efficacy. 2. Skincare-bodycare Convergence - The blending of skincare and body care routines highlights a transformative shift towards holistic personal care regimens that offer tailored benefits for consumers. 3. Scent Imprint Technology - Advancements in fragrance technology such as Scent Imprint Technology are reshaping olfactory experiences by allowing precise and lasting capture of complex scent profiles. 1. Beauty and Personal Care - The beauty and personal care industry is experiencing a renaissance driven by innovations in ingredient integration, offering novel experiences that enhance both appearance and sensory enjoyment. 2. Fragrance Industry - The fragrance industry is being revolutionized by new scent technologies which enable more nuanced and long-lasting scent offerings, capturing complex aromas with unprecedented fidelity. 3. Natural Ingredients Market - The natural ingredients market is gaining momentum as consumers seek out botanical-based products that prioritize sustainability and efficacy in their personal care routines.