Full-Time

Product Manager

Functional Liquids Product Development

Sunday Natural

Sunday Natural

201-500 employees

Sells natural superfoods, teas, supplements

No salary listed

Berlin, Germany

Hybrid

Hybrid role with one home-office day per week, up to two depending on the area; up to two weeks per year may be worked from abroad.

Category
Product (1)
Required Skills
Product Management

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Requirements
  • Relevant professional experience in product development or product management within the food, beverage, food supplement, flavour, or fast-moving consumer goods industry.
  • Practical experience developing or optimizing beverages, juices, shots, liquid supplements, fermented products, or comparable liquid formulations, including sensory evaluation and taste adjustments.
  • A scientific or technical background, such as nutritional science, food science, food technology, pharmacy, chemistry, or biology, or comparable expertise gained through relevant training and experience.
  • Ability to discuss ingredients, active substances, dosages, and physiological mechanisms and critically assess the scientific relevance of product concepts.
  • Creativity, strong product intuition, analytical thinking, attention to detail, and a solid understanding of calculations and product costs.
  • Familiarity with stage-gate or comparable product development processes and the ability to manage cross-functional stakeholders and proactively drive projects forward in an entrepreneurial environment.
  • Business fluency at C1 level in both German and English.
Responsibilities
  • Translate initial product concepts into product briefs, feasibility assessments, formulations, cost calculations, and development plans.
  • Develop and optimize liquid products, including functional beverages, juices, shots, liquid food supplements, elixirs, ferments, and tinctures, working hands-on with the Category Manager on prototypes and sensory evaluation.
  • Ensure that products combine scientific credibility, commercial viability, and an outstanding taste experience.
  • Manage the operational product development process from concept and formulation through sampling, testing, production preparation, and market readiness using structured stage-gate processes.
  • Act as the central point of contact for products and coordinate external manufacturers, bottlers, suppliers, and internal teams including Sourcing, Purchasing, Regulatory Affairs, Quality, Legal, Production Planning, and Logistics.
  • Conduct market, competitor, and trend analyses, attend relevant trade fairs, and contribute ideas for innovative products within the Fluids category.

Sunday Natural creates holistic health supplements, teas, superfoods, and essential oils using ultra-pure, sustainably sourced ingredients. Its products use natural plant-based nutrients in bioactive forms, often organically certified and pesticide-free, with gentle extraction methods and non-GMO ingredients. Formulations are lab-tested for purity and nutritional content and produced with specialised, semi-automated manufacturing to preserve nutrient quality. Unlike many competitors, Sunday Natural emphasizes direct sourcing from top cultivation regions, transparent ingredient labeling, and environmentally friendly packaging, aiming for fair pricing through in-house production and direct supplier relationships. The goal is to help people support natural health with transparent, high-quality products that respect the planet.

Company Size

201-500

Company Stage

Acquired

Total Funding

$880M

Headquarters

Berlin, Germany

Founded

2013

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Simplify Jobs

Simplify's Take

What believers are saying

  • CVC completed its investment in April 2024, funding international expansion and distribution.
  • Sunday Natural launched many 2025 products, including fermented drinks, oxymels, and electrolyte sachets.
  • Trustpilot volume exceeded 20,000 reviews in 2026, signaling strong consumer demand and repeat purchases.

What critics are saying

  • CVC's April 2024 control creates integration pressure and exit-driven growth targets by 2026.
  • Premium supplements face Trustpilot complaints about delivery delays and occasional damaged goods.
  • Existential risk: EU health-claim enforcement or ingredient scrutiny can force reformulation and margin collapse.

What makes Sunday Natural unique

  • Sunday Natural built a 1,000-plus-SKU True Clean Label brand from Berlin since 2013.
  • CVC said Sunday Natural is Germany's fastest-growing premium nutrition brand, scaling internationally.
  • Founder Jörg Schweikart remains significantly invested, preserving product and culture continuity after April 2024.

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Benefits

Paid Vacation

Hybrid Work Options

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

19%
BNN Bloomberg
Jan 9th, 2024
CVC Nears €900 Million Deal for German Vitamin Maker Sunday Natural

(Bloomberg) - CVC Capital Partners is set to acquire Sunday Natural in a deal valuing the German vitamin and supplement maker at about €900 million ($983 million), people with knowledge of the matter said.